Upload
graham-johnson
View
1.320
Download
1
Embed Size (px)
Citation preview
Canpages.ca Online Local Directory Search Report Results
Online Categories Furniture - Retail
Cities Langley Surrey Annual MonthlyAbbotsford Maple RidgeTotal Canpages.ca searches in above categories 15960 1330
Estimated Print 63840 5320Total Print/Internet 79800 6650
How many of the above local searchers would you like to reach?Print estimates based on print lookup to internet search ratio of 4:1 5% 3990 333Annualized searches based on Dec 2009 to Nov 2010 data - internal log files. 1% 798 67Monthly average based on annualized search. 0.5% 399 33
Search Engine Marketing Print Need more leads? 50, 100, 150 or more
Canpages.ca local leads per month with Managed SEMRecommended: Recommended: Recommended:
5 percent Optimizer LIVE or Visit Half Page or Full Page Platinum 1 percent Optimizer LIVE or Visit One Third to One Quarter Page Gold or Platinum.5 percent Optimizer LIVE or Visit Quarter Page or Sixth Page Silver or Gold
Canpages Return on Investment (ROI) CalculatorMonthly Advertising InvestmentOnline Canpages.caPrintSearch Engine (Google, Bing, Yahoo)WebsiteTotal Monthly Investment $
Percentage of leads that result in sale to customer(example: 0.25 = 25%)
Average amount spent per customer $
Monthly Leads needed for positive ROI(example: 8 leads required for a positive ROI)
What can each five additional leads add to your ROI? (based on the above monthly advertising investment)
Based on the following number of additional monthly leads: 5 10Total number of Monthly leads: 6.5 11.5Multiplyed by the avg. Amount spent (above) and % of leads that result in a sale
Your Positive Monthly ROI would be: $ 3,250.00 $ 5,750.00 Your Positive Annual ROI would be: $ 39,000.00 $ 69,000.00
Search Engine Marketing Need more leads? 50, 100, 150 or morelocal leads per month with Managed SEMRecommended:
Gold or Platinum
05002500750
0.5
1000
1.5
What can each five additional leads add to your ROI? (based on the above monthly advertising investment)
15 2516.5 26.5
$ 8,250.00 $ 13,250.00 $ 99,000.00 $ 159,000.00