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TM&A Europe 2016 How does a new player break into this space? Given the indomitable power of the incumbent leaders. Is the era of meteoric growth from fledgling to Apex organisation over? Dr Andrew Rickman OBE Rockley Photonics Ltd. Scaling Cloud Datacenters with Photonic Packet Switching 3 rd March 2016

Rockley photonics breaking into the Megadatacenter market

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Page 1: Rockley photonics breaking into the  Megadatacenter market

TM&A Europe 2016

How does a new player break into this space?Given the indomitable power of the incumbent leaders. Is the era of meteoric growth from fledgling to Apex organisation over?

Dr Andrew Rickman OBERockley Photonics Ltd.

Scaling Cloud Datacenterswith Photonic Packet Switching

3rd March 2016

Page 2: Rockley photonics breaking into the  Megadatacenter market

Check That The Planets Are Aligned

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Some basic questions to ask:Is the market opportunity real?Is it a sustained market opportunity? Is the timing right? / Do we have the right technology?Are the incumbents delivering what the customers want/need?Can we maneuver and deliver faster than the incumbents?Do we have the team or can we build it?

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Page 3: Rockley photonics breaking into the  Megadatacenter market

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- Facing massive scaling requirements - Networking does not follow Moore’s Law

Over the last 10 years: • the Internet has grown about 100x• the compute capacity of datacenters has grown

~1,000x [1]

Moore’s law continues to push down the cost of compute• Lower compute costs lead to greater compute power

being called upon for greater data analytics, evolving business models, etc.

Networking costs do not follow Moore’s Law [2]

• Relative cost of networking is increasing with respect to compute [1] Dorren et al, Journal of Lightwave

Technology, Vol. 33, No. 5, March 1, 2015[2] James Hamilton, AWSre:Invent, 2014

Time

Relative Cost Networking

Compute

Many are left scratching their heads how a potential 1,000x increase in compute capacity in datacenters over the next 10 years will be addressed by networking. [1]

Datacenter Networking Market Situation

Page 4: Rockley photonics breaking into the  Megadatacenter market

Our Solution – A Revolutionary Approach

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Larger switchesLower costLower powerSmaller footprint

An experienced, multi-disciplined team delivering an intimate combination of:- the data processing power of CMOS electronics, and the- the data transport capacity of optics

The resulting integrated chip-sets enabling:- a massively scalable Optical Packet Switching solution- a breakthrough network fabric (RPFabric) uniquely designed

specifically for hyper-scale, and- a massively simplified, higher performance solution delivered

as a modular switch rather than a large complex network.

Delivering what the customers want:

Rockley Photonics' scalable ToR, leaf and spine network switch in one chassis module

Page 5: Rockley photonics breaking into the  Megadatacenter market

Rockley Photonics Introduction

Founded in mid 2013 by a team with the leading commercial track record in silicon photonics (the optical analogy of silicon microelectronics)

– Our investor group achieved more than a ten times return from Bookham Technology’s Nasdaq IPO and four times from Kotura Inc.’s trade sale.

Well funded global team of more than 50; based in Pasadena CA, Oxford UK, Helsinki Finland

Fabless business model - selling chipsets and reference design IP

Strong partner eco system in place

Strong and growing IP position

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Page 6: Rockley photonics breaking into the  Megadatacenter market

How Do We Do It?

Have supportive, understanding investors with aligned interests i.e. to make the company a success.

Build a great team with the brightest people in the industry and lead and motivate them effectively.

In our case, we are addressing a problem in scaling datacenters by bringing all the necessary disciplines together in one team…CMOS, SiP, System Design, customer base, packing and operations.

– Came up with a paradigm shift. Other groups seem to work from primarily one discipline at the problem. We make those cross functional juices flow and it has been amazing to see the innovation.

Ensure we are deeply embedded in relationships with our customers and listen to them.

– Get their attention and mind share early on…bring the product idea alive with them and show them how they adopt the solution in a low risk incremental way

Leverage the CM, foundry and development partner environment to maintain a capital light model.

Hardware these days scares a lot of investors, but our version of hardware focusses on design, is fabless and at the end of the day creates highly defendable value and barrier to further competitors

People Relationships

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Page 7: Rockley photonics breaking into the  Megadatacenter market

In Summary – Breaking In Is Challenging … But Possible

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Stay nimble and innovate – this is your distinct advantage!

Location is important – being based in California helps

Have supportive investors

Bring together the best multidisciplinary team – manage the innovation process

Manage partner relationships

Organize your IP processes from the outset, we have 12 patent families in filling and now a steady stream of patents awarded