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Sebastian Streiffert
The Daily Show
The Daily Show
If it were good, you would like it.
The Brand of Tomorrow
The Brand of Tomorrow
● Grass-roots driven
The Brand of Tomorrow
● Grass-roots driven● Genuine
The Brand of Tomorrow
● Grass-roots driven● Genuine● High conversation volume
The Brand of Tomorrow
● Grass-roots driven● Genuine● High conversation volume● Well-liked
Brand + Target Audience + Strategy
Events
EventsFeaturettes
EventsFeaturettesService
EventsFeaturettesServiceSponsorships
EventsFeaturettesServiceSponsorshipsProduct
EventsFeaturettesServiceSponsorshipsProductPress
EventsFeaturettesServiceSponsorshipsProductPressAmbassadors
EventsFeaturettesServiceSponsorshipsProductPressAmbassadorsInfluencers
Content = Opportunity + (Emotional Promise * Rational Proposition) Passion Points
Distribution
Content + Distribution + Process
Sponsorships Ambassadors Service Product Press Events/etc.Influencers
Sponsorships Ambassadors Service Product Press Events/etc.
Social Media Press* POS/OOH/etc.Influencer NetworksAmbassadors
Influencers
E-mail/Push Web/Inbound
Sponsorships Ambassadors Service Product Press Events/etc.
Social Media Press* POS/OOH/etc.Influencer NetworksAmbassadors
Influencers
E-mail/Push Web/Inbound
Key Beats Weekly Plans Production & Curation Distribution Interaction Analysis Revision
The Daily Show
The Daily Show
● Find an activity cadency you can manage
The Daily Show
● Find an activity cadency you can manage● Create an ambassador out of every employee
The Daily Show
● Find an activity cadency you can manage● Create an ambassador out of every employee● Be genuine and open about your mission
The Daily Show
● Find an activity cadency you can manage● Create an ambassador out of every employee● Be genuine and open about your mission ● If people don’t like what you’re doing, you’re doing
it wrong.
