Overview of Midlands PiP

Project

Robert Evans, CEO, Cenex

IEEE Vehicular Technology Society

University College Cork, 30th August 2011

Scope of Presentation

Brief introduction to Cenex and Cenex projects

Midlands PiP project

Background

Strategic approach

Progress to-date

Strategic issues

LCV2011

Conclusions

Established in 2005 as a Not For Profit Innovation Intermediary

Today Cenex runs programmes and projects focused on accelerating the

deployment of low carbon vehicles and

associated refuelling infrastructure

Fleet Carbon Reduction

Infrastructure Deployment Support

Innovation Support

Techno-market consultancy

Low carbon vehicle events

Cenex public sector clients include:

Introduction to Cenex

Hydrogen Vehicles

VehiclesBirmingham, Loughborough and Stornoway

Infrastructure Sheffield, Bedford, Surrey, Glamorgan

Electric and Hybrid Vehicles

Vehicles Newcastle, Glasgow, Leeds, Gateshead, Perth & Kinross, Liverpool, Nottingham, Birmingham, Wakefield, Doncaster, London, Warwick, Coventry, Hackney, Sheffield, Camden and Islington

Infrastructure Birmingham, Westminster, Greenwich, Camden, Hackney, Coventry, Manchester airport, East midlands airport, Barnet , Stockton-on-Tees

Bio-methane

VehiclesLondon, Leeds and Middlesex

Infrastructure Sheffield, Glamorgan, Milton Keynes, Barnsley, Andover

Cenex supported Low Carbon Vehicle Projects

in the UK

Cenex & Electric Vehicles

Early supporter of EV field trials First sponsor of Smart EV deployment in the UK and ran

extensive Smartmove trial (2009-2011)

Supporting Government programmes Low Carbon Vehicle Public Procurement Programme for

Dept for Transport

Ultra Low Carbon Vehicle Demonstration for Technology Strategy Board

Conducted relevant techno-market research Cenex-Arup report (2008) for BERR and DfT

Managing Infrastructure roll out projects Alternative Fuels Infrastructure Grant Programme

Plugged in Places (Interim manager)

Midlands Plugged in Places (Project manager@)

@ jointly with Central Technology Belt

Technology strategy board Demonstrator programme

Technology strategy board Ultra Low Carbon Demonstrator

Programme

Greater than 200 electric and plug in hybrid electric vehicles

on the road

Greater than 40,000 trips logged0

10

20

30

40

50

60

Dec Jan Feb Mar Apr May Jun

Dis

tan

ce

(km

)

Average Daily Distance Travelled per Vehicle

0

5

10

15

20

25

30

35

40

45

0 20 40 60 80 100

% F

req

ue

ncy

Journey distance (km)

No. of individual journeys Dec '09 to Jun '10

Plugged in Places (PiP) Background

National Programme based on

8 Regional Projects

Phase 1

North East

Milton Keynes

London

Phase 2

Scotland

Northern Ireland

Manchester

Midlands

East of England

Cenex manages the Midlands PiP jointly with Central Technology Belt

Midlands PiP

EV\PHEV market development via charge point deployment in the East and

West Midlands

Plan to oversee installation of > 500

public and 200 domestic charge

posts + 1 new housing development,

all with common back office system

> 50 Partners including the DNO, Electric

Utilities, Rail Operators, Shopping Centres,

Councils, Science Parks, Car Companies, etc

. taking into account of local

demographics

Midlands PiP - Market Development

EV\PHEV market development via charge point deployment ... focused

on areas of highest population density and population growth ..

. and leveraging an effective marketing plan

. deploying where motorists travel to

Manchester Sheffield

East

of

England

Oxford

Milton Keynes

Bristol\South

West

Midlands PiP: Aid to North-South, East-West travel

Inter-regional connectivity facilitated by quick charger network enabling travel

between PiPs and other regions with Plug-in vehicle initiatives

via charge points at transport

hubs to provide multi-modal

range extension for EV\PHEV

users via public transport

Midlands PiP - Finances

Total project value of 6.3M

Grant awarded 2.95M FY 11/12 1.40 M

FY 12/13 1.55 M

40% grant contribution towards host infrastructure capital costs

Progress to-date

Preparation

Developed comprehensive documentation

Procurement framework(s) established for public charge posts

Procurement of back office system

Marketing

Phase 1: potential hosts - outreach via Information days

Phase 2: target first adopters of plug-in vehicles

Delivery

30+ installations in processing pipeline

Post procurement about to go live

Back office (Lot 1) preferred bidder selected

Research & Innovation agenda

User behaviour

Smart grids and demand smoothing

Strategic Issues Arising

Communication to target audiences

Persuasion given complexity and uncertainty

Living with diversity

Programme structure interacting with an open market

Capturing learning

Measuring success

Linking outputs to desired outcomes

Exit strategy

When and how?

LCV2011

Thank you for your attention

www.cenex.co.uk