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Rob Snell's PubCon 2007 presentation in PDF converted from slide deck.
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…
Ecommerce SiteOptimization
Rob SnellSNELL BROS.Vegas Pubcon12.6.07
“Pimp YourProducts, SellMore Stuff”
1 changeincreased
conversion rate
20%
the morecontent we putup, the moresales go up…
We got a spokesmodel…“Meet Steve…”
buyer’s guide
video
we selldog tracking
collars
“…and this is Click…”
“This is Steve wondering where Click went…”
“Click, here. Click, here…”
Garmin Dog GPS announced early 2007
$3.5 billion-dollar company enters market
maybethere’s an
opportunityhere…
everyonesounds the
same…
Garmin product text
and everyonelooks thesame…
Amazon
REI
Competitor 2
Competitor 3
Competitor 4
Bass pro
cabelas
how to pimpyour products
• Be an expert
• Express opinions
• Tell folks what to buy
• Provide more info
Make manufacturer images your own
> your product image
use allmanufacturer
content
it’s easier to getforgiveness than
permissionNothing contained on this web site should be construed asgranting, by implication, estoppel, or otherwise, anylicense or right to distribute, modify, transmit, use, re-use,or re-post any of Innotek®, Inc. Intellectual Propertydisplayed on this web site without the express writtenpermission of Innotek®, Inc. -- the lawyers
Box copy
> owners manuals
> extract flash
use thekeywords yourcustomers use
> seo keywords
Sometimes a little hardworks goes a long way
gds section
gds product
Topo
Screenshots
offer youropinion
tell stories
Hunt
Garmin review
createcustom
packages
bundle product
Garmin lovedthe content,
we got aDEMO unit
We pre-sold the hell out of ‘em…
Garmin uppedour allocationof new units
Garminhooked us upwith PR folks
NYT article
NYT Web article with link
invited to joinadvisory board
Garmin Blog
Pimpin’ ain’t easy…• Be an expert
• Express opinions
• Tell folks what to buy
• Provide more info
…
Ecommerce SiteOptimization
Rob SnellSNELL BROS.Vegas Pubcon12.6.07
“Pimp YourProducts, SellMore Stuff”