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RAMYAM INTELLIGENCE LAB Analytics Driven Actionability Platform experience delight enliven CEM ®

Ril enliven CEM Telecom Presentation

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Page 1: Ril enliven CEM Telecom Presentation

R A M Y A M I N T E L L I G E N C E L A B

A na l y t i c s D r i v e n A c t i o na b i l i t y P l a t f o r m

e x p e r i e n c e d e l i g h t

enliven CEM®

Page 2: Ril enliven CEM Telecom Presentation

R A M Y A M I N T E L L I G E N C E L A B

H o w d o w e n o r m a l l y s e e N e t w o r k & S e r v i c e

Calls – 12000Drop Call rate – 1.5%Data drop – 1.8 %

Calls – 15000Drop Call rate – 1.5%Data drop – 1.8 %

Calls – 4000Drop Call rate – 2.8 %Data drop – 3.4%

Calls – 7000Drop Call rate – 2.2%Data drop – 2.7 %

Calls – 23000Drop Call rate – 1.5%Data drop – 1.8 %

Calls – 19000Drop Call rate – 1%Data drop – 1.2 %

Page 3: Ril enliven CEM Telecom Presentation

R A M Y A M I N T E L L I G E N C E L A B

H o w e n l i v e n C E M ® d e t a i l s

Calls – 19000Drop Call rate – 1%Data drop – 1.2 %

How many individual subscribers made the calls

Who are they ? Corporate customer / individual customer/ high value / low value /prepaid /postpaid /Male / Female

Is anyone experiencing failure

Have they been experiencing failures for long

15

13 1

How many are high value customers

Which are services that are failing

Data & voice

voice Video call

Ipad

Samsung galaxy S3

Which are devices that are being used

Iphone

What was their usage pattern, which are the NE they are most connected to, are these NE profitable

How do they interact with me and at what point, when do they churn, how do they use

Page 4: Ril enliven CEM Telecom Presentation

R A M Y A M I N T E L L I G E N C E L A B

W h a t c a n w e d o a b o u t i t

Calls – 19000Drop Call rate – 1%Data drop – 1.2 %

How many individual subscribers made the calls

Who are they ? Corporate customer / individual customer/ high value / low value /prepaid /postpaid /Male / Female

Is anyone experiencing failure

Have they been experiencing failures for long

15

13 1

How many are high value customers

Which are services that are failing

Data & voice

voice Video call

Ipad

Samsung galaxy S3

Which are devices that are being used

Iphone

Device NBAs

Network Investment & Optimization

Customer Centric View &

Proactive Action

Product Planning &

Effective Campaigning

Life Cycle Management

Service Mix and Guidance

What was their usage pattern, which are the NE they are most connected to, are these NE profitable

How do they interact with me and at what point, when do they churn, how do they use

360 driven proactive support

Page 5: Ril enliven CEM Telecom Presentation

R A M Y A M I N T E L L I G E N C E L A B

e n l i v e n C E M ®

• I n n o va t i v e a n d n e x t g e n e r a t i o n C u s t ome r E n gagemen t p l a t f o rm

• D r i v e n b y P r o f i l i n g – Ana l y t i c s – Ac t i o n ab i l i t y

• P owe r e d b y B i g Da t a P r o c e s s i n g E n g i n e

R a m y a m I n t e l l i g e n c e L a b i s a B a n g a l o r e b a s e d e n t e r p r i s e s o f t w a r e p r o d u c t

c o m p a n y f o c u s e d o n A n a l y t i c s d r i v e n A c t i o n a b i l i t y s o l u t i o n s b a s e d o n i t s i n n o v a t i v e

e n l i v e n C E M p l a t f o r m

Page 6: Ril enliven CEM Telecom Presentation

R A M Y A M I N T E L L I G E N C E L A B

e n l i v e n C E M – T E L E C O M F R A M E W O R K

Point Solutions

Network Experience Monitoring

Device Intelligence

360 Degree driven Service Support

Campaign & Loyalty

Management

OSS/BSS in a Box

Product Management & Fitment

Big Data Visualization &

Analytics

Page 7: Ril enliven CEM Telecom Presentation

R A M Y A M I N T E L L I G E N C E L A B

A n a l y t i c a l Wo r k f l o w

OSS

BILLING

VAS

CRM

Mobile

NETWORK

DATA SOURCES PROCESSING CHAINS

Usage Profiling

Payment / Recharge

Customer Association

Device Intelligence

Response Analytics

Interaction Behavior

Channel Intelligence

Service Issues

Product Fitment Scoring

Shocks & Difficulties

Network Analytics

Classify Transaction

Interaction

CUSTOMER DATA HUB

3 DimensionalProfile Cube

Individualcustomer

ACTION ENGINES

CHANNEL DECISION ENGINE

CROSS SELL / UPSELL

PROMPTER

CHURN MANAGEMENT

MOBILE MONEY STICKINESS

REAL TIME ANALYTICS

Store

Chat

Call Center

Mobile

CRM

CHANNELS

Page 8: Ril enliven CEM Telecom Presentation

R A M Y A M I N T E L L I G E N C E L A B

S P E C I F I C U S E C A S E S

Network Monitoring & Customer Experience

Visualization

360 driven Issue Resolute

Campaign Management

Device Intelligence

Bill Shock Analysis and Notification Control

Product Fitment & Service Map Guidance

Product Management

Value Scoring, CLM & Loyalty Management

Page 9: Ril enliven CEM Telecom Presentation

R A M Y A M I N T E L L I G E N C E L A B

S A M P L E T E L E CO M C U S T O M E R E X P E R I E N C E J O U R N E Y

Page 10: Ril enliven CEM Telecom Presentation

R A M Y A M I N T E L L I G E N C E L A B

© R A M YA M I N T E L L I G E N C E L A B

For further discussions, please contact: Kiran Lakkapragada

COO, +91 9945007899

[email protected]

www.ramyamlab.com

T h i s p r e s e n t a t i o n c o n t a i n s p r o p r i e t a r y a n d c o n f i d e n t i a l i n f o r m a t i o n o f R a m y a m

T h e e n l i v e n C E M p r o d u c t c o n t e n t i n t h i s p r e s e n t a t i o n i s i n t e n d e d f o r u s e a s a

g u i d e l i n e a n d s t r i c t l y f o r i n f o r m a t i o n p u r p o s e o n l y

T h e i n f o r m a t i o n r e l a t e d t o e n l i v e n C E M p r o d u c t i s s u b j e c t e d t o c h a n g e a t a n y

t i m e w i t h o u t n o t i c e

A n y o f t h e e n l i v e n C E M p r o d u c t m i l e s t o n e s , f e a t u r e s , r e l e a s e p e r i o d s o r v e r s i o n s

r e f e r r e d h e r e - i n c o u l d c h a n g e f r o m t i m e t o t i m e

A n y 3 r d p a r t y t r a d e m a r k s , c o n t e n t o r r e f e r e n c e s t o p r o d u c t s , b e l o n g t o t h e

r e s p e c t i v e o r g a n i z a t i o n s a n d t h e y m i g h t h a v e b e e n u s e d f o r r e f e r e n c e o n l y