RightScale-Zend Joint Customer Case Study: Mediaspike

March 7, 2012

Watch the video of this webinar

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Your Panel TodayPresenting• Uri Budnik, Director, ISV Partner Program, RightScale

@uribudnik• Kent Mitchell, Sr. Director, Product Management, Zend

@zend• Mark Moline, Technical Director, Mediaspike

@polloboy

Q&A • Andrew DeMille, Account Manager, RightScale

Please use the “Questions” window to ask questions any time!

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Agenda

• Introductions• Brief Review of RightScale-Zend Partnership• Mediaspike’s Deployment of the RightScale

Zend Solution Pack • Open Forum / Q&A

Please use the “Questions” window to ask questions any time!

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RightScale Real Customers, Real Deployments, Real Benefits

• Managed Cloud Deployments for 4 Years• More than 45,000 users; launched over 3.7MM servers• Powering the largest production deployments on the cloud

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Why Cloud Management? Automation - Choice - Control

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ZendThe PHP company

• Over 10 years of experience• More than 40,000 customers• Broad Partnerships with key technologies

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Fully Integrated IDE

Self-serve setup

Team Support

Application Fabric

Cloud Development PlatformComplete PHP App Server

Transparent Scaling

Application Provisioning

App Performance Management

Caching Job Queuing

Diagnostics / Root cause analysis

Support

High Availability

Security Hot fixes

Centralized Configuration

Auto scalingCloud Infrastructure

Templates & Configuration

Design and Develop

Runtime Platform Manage

Eclipse IDE

PHP Tooling

PRODUCTION ECOSYSTEM

Why Zend PHP vs Open Source

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Flexible and Configurable PaaS• Pre-configured Zend PHP

architecture to speed time to market

• Based on Zend and RightScale’s best practices

• Auto-scaling based on system and application load metrics, supported by load balancing

• PHP session clustering for high availability

• Redundant database with failover and recovery

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Who is Mediaspike?

• 10 years old

• Boston, MA

• 7 full time employees

• 2 dogs: Chester & Mason

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What do we do?

• Mediaspike generates leads for online and traditional colleges and universities

• Two primary sites: AchieveYourCareer.com

FindYourDegree.com

• Custom Matching Algorithms to find best fit for students

• Targeted high-volume campaigns

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Process

• Leads flow in through web sites• Processed and validated in Central Processing• Sent to client systems in real time

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The Old Way

• One giant server being fed from our subversion repository and backing up data to S3.

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Problems

• No room for traffic bursts• FRAGILE - Don't want to upgrade X because it may

break Y.• Single point of failure - could shut down our

business for hours to days. • Encouraged manual "hacking". Rather than run the

proper build script, I'll just tweak this file on the live site. It's OK...

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With RightScale and Zend

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Development Environment

• All devs use Zend Studio• Push code to in-house Zend Server or to VM instance on

laptops for dev cycles• Commit to SVN, push to Testing server at AWS• Test, push to Production Array with RightScale scripts

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Benefits

• No more single point of (disastrous) failure• MySQL master/slave replication and EBS Snapshot

backups "just work"• Better reliability because everything is scripted.

No more manual build processes• Flexibility to change architecture as needed• Increased capacity, of course

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Getting Started and Q&A• Sign up for the RightScale Free Edition:

RightScale.com/free• Contact RightScale

(866) 720-0208

sales@RightScale.com • Contact Zend

sales@Zend.com• Contact Mediaspike

mark@mediaspike.net

More InfoRead the Whitepaper

RightScale.com/whitepapersWebinar archives:

RightScale.com/webinarsZend.com/webinars