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Evolution des RIA en entrepriseFrédéric MASSY - Directeur Marketing Adobe

Michael CHAIZE -Evangéliste RIA d’Entreprise, Adobe

L’expérience client au coeur des stratégies Business d’Entreprise

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Changing the world though

Digital Experiences

2

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La limite des applications d’Entreprise

ERP CRM ECM Legacy Other

Me Form Help Hello? Hello?

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Investissements IT

4

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Investissements IT

5

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Investissements IT

6

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Investissements IT

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Agenda

Design

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Un nouveau modèle

9

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Observation

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90m to 8mDesign unlocks ROI

11

Frankfurter Kitchen

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OTAN

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OTAN

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OTAN

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Le CRM pour le support Adobe

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Le projet Adobe Hendrix

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Méthodologie

3D

Le Design au coeur de notre méthodologie

Discover De�ne Deliver

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Flash Catalyst

DesignDéveloppement

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Agenda

Design

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Agenda

Environnement

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Les enjeux de la gestion de l’Expérience Client

LIGNE DE METIER

Ventes Marketing Support Client Distribution Vente en Ligne Centres d’Appel

Mobile Social Web Email Courrier Document En personne

CUSTOMER EXPERIENCE MANAGEMENT

Client, Partenaire …Contexte + Expérience

Marque+ Business

Entreprise

CRM, SFA, ERP, ECM, PLM, SCM, …

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Adobe Customer Experience Management Platform

LOGIQUE METIER et SYSTEME TRANSACTIONNEL (ERP, CRM, ECM, PLM, SCM, ECM)

APPLICATIONS & CONTENUS

PROCESSUS ANALYSE/OPTIMISATION

A

B

C

SOCIAL & COLLABORATION

EXPERIENCE UTILISATEUR MULTI-ECRAN – CONTEXTE PERSISTANT- PLATFORME FLASH & HTML

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Expérience collaborative

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Agenda

Environnement

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Agenda

Mobile

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Une prolifération de terminaux

11

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Une prolifération de technologies

12

Operating System Share: 6 Months Recent AcquirersSmartphone Subscribers, National, US

Android OSApple iPhone OSSymbian OSLinux

RIM BlackBerry OSPalm OSMicrosoft Windows Mobile

Q2’09 (n=3029) Q3’09 (n=3824) Q4’09 (n=3701) Q1’10 (n=4312) Q2’10 (n=4148)

45%

39%

33%

23%34%

23%

4%6%

27%

20% 13%

11%

Source: The Nielsen Company

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Applications natives

iOS

NativeApp

NativeApp

NativeApp

NativeApp

NativeApp

NativeApp

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Partenaires technologiques

Open Screen Project

Di�useurs de contenu

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Applications natives

iOS

NativeApp

NativeApp

NativeApp

NativeApp

NativeApp

NativeApp

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Une couche d’abstraction

iOS

Flex 4.5 framework

AIR 2.5 Flash Player 10.1

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DEMO connect

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Agenda de la journée