Embed Size (px)
Citation preview
and visit canon.co.ukBE EXCEPTIONAL
REVIEW YOUR MARKETINGREVOLUTIONISE
MORE AGILITY. MORE EFFICIENCY. MORE VISION.
Increasingly, marketers are charged with driving business growth. They must anticipate and accommodate the rapid pace of change associated with multi-channel environments.
They must boost sales and cut costs. And, of course, they must continue to deliver engaging, personalised communications at a time when the spotlight is on the delivery of high quality content.
WHERE MARKETERS CAN MAKE THE DIFFERENCE.The journey to exceptional performance.
MORE ...
MORE ...
MORE ...
Organisations are expecting marketers to be more agile and more responsive to rapidly changing customer needs.They must also harness data-driven personalisation to create more impactful marketing initiatives.
Marketing now pervades the entire organisation. It is a strategic priority rather than a tactical task. Which means that everyone within the organisation needs access to tools that will allow them to execute on a shared vision.
In a complex multi-channel environment, marketers are expected to ensure more
efficient working practices, apply customer insight and analytics better – and cut costs.
“The software we were using before was very limited. Now, with the Canon solution, not only is personalisation a much less time-consuming task, we’re also able to be a lot more flexible in how we use it.”
Sian ManazHead of CommunicationsPublic and Commercial Services Union
“By streamlining our printing processes and guiding us towards the latest hardware and efficiency enhancing software tools, Canon has saved us €20,000 a year and sharpened our brand image.”
David Morainville Administration and Finance DirectorPeugeot Azur
“The benefits of the patient appointment software system created by Canon are considerable. The time spent creating each appointment letter has been reduced from 4-5 minutes to just 10-15 seconds – time that can now be spent on our core priority, the patients.”
Bent KongerslevProcurement Co-ordinatorSouth Jutland Hospital
of marketing leaders see agility as a high priority.[CMG Partners 2014]
of consumers say they feel better about, and are more likely to buy from a company that delivers custom content. [Custom Content Council]
Agile marketing departments are three times more likely to grow market share.[CMG Partners 2014]
AGILITY
VISION
63%
61%
x3
EFFICIENCY
This is a journey. Fortunately, as many our customers are finding, it is a journey that can begin with relatively simple steps …
“Our previous printing model restricted our overall flexibility, which was a significant disadvantage ... ... until last year I had accepted the disadvantages of outsourcing leaflet printing and never enquired about the possibilities. However, after I spoke to someone from Canon, I began to understand the potential benefits”.Jan de Kreij Managing Director & Owner, Eureco-Pharma b.v.
and visit canon.co.ukBE EXCEPTIONAL
Find out moreCanon offers a variety of intelligent ways for marketers to streamline the production of customer-facing and internal communications.
More agility. More efficiency. More strategic vision.
Get in touch to arrange a short meeting. We can set an agenda that covers the areas of most interest to you.
Call Scott Ofield on 01235 433470 or email [email protected].
Helping you deliver more ...We’re already helping a wide range of marketers who set their sights higher.
We combine industry expertise with award winning products and solutions, accompanying our customers every step of the way as they revolutionise their approach and drive growth for their organisations.
© Canon Europa N.V. 2014
