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Jan Godsell
Professor of Operations and SC Strategy
Rethinking your business for the cyber physical age
Part of a series of inter-connected trends…
Servitisation
IoT / Industrie4.0 /Big Data /
Analytics
Circular / Sharing Economy
Redistributed Manufacturing
/ Re-shoring
Consumer
Improved productivity
New ways of doing business…
Products and Services• Products have digital features• Products can be customised• Services are data driven
Manufacturing and Operations• Machinery is supported by IT• M2M Capability• Digital modelling of operations• Digital process control
Strategy and Organisation• Business wide implemented strategy• Defined system of indicators• Leadership support• Collaborative culture• Developed analytics capability
Supply Chain• Fully integrated supply chain• Visibility in SC• Agile supply chain• Monitored reverse SC
Legal • Behavioural / incentiivised contracts• Dynamic risk management• GDPR compliant • IP for products and services
Business Model• As a service business model• Circular economy enabled by ICT• Integrated customer experience
management• Integrated IT supported business
Beyond the technology…