Retail Marketing Performance Management 2011

© 2011 Kneebone Inc. All rights reserved. Confidential. Do not copy.

© Kneebone Inc. Confidential. Do Not Copy.

Cross-Marketing performance technology – BI Built for Marketers

Retail Webinar October 2011

Technology for the ideas you haven’t thought of yet.


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Kneebone Inc. history

• 7 years, Toronto based• Marketing, Technology and Performance

Partnership– Wendy Robertson, CEO (Marketing Strategy)– John Wylie, PhD, CTO (Marketing Software)– Adrian Borys (Product Management)

• US Patent granted in 2011• www.kneebone.com/about


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Kneebone understands how Marketing is changing.

Is my acquisition and retention working

Is my marketing driving channel performance

Where are we seeing cross-marketing performance

What new business outcomes are possible.

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Retail Marketing is exploding

• Changing Consumer behaviors and expectations• Information seeking, editing, advocating

consumer• Technology: Mobile/Social/Cloud• Overall pressure to reduce costs • Economic factors – Retail at September ‘11

– Month over month growth 1.1%– YOY growth 7.9%– Non-Store Retailers up 10% over last year– Source: http://www.census.gov/retail/marts/www/marts_current.pdf


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New Retail Marketing Opportunities

• New performance to manage– Group buying and e-coupon – Mobile Advertising– Social Media Campaigns– Integrated Campaigns

• New questions to answer– How will this affect my Marketing budget and spend

allocation?– What is the integrated effect with traditional Marketing?


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Developing critical insights

• How are my initiatives impacting sales?• What market conditions are affecting sales?• How is my competition affecting sales?• How are my offers working?• What is my ROI?• Where should I look to adjust spending?• What is marketing’s next business case for

revenue growth?


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What is Kneebone?

• Cross-Marketing Performance – Cause, Effect, Result– Integrated measures from top line spending through

engagement to performance• Marketing Revenue Performance– How did my facebook campaign versus my media

campaign impact sales?• Software-as-a-Service BI for Marketers– Data Integration – Visualization – Analysis – Planning

• Software that has figured out Marketing data


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Kneebone Marketing Performance Value Proposition

1. Uncover 15% of non-performing marketing spend

2. Increase your key performance by up to 15% by allocating spend to performing activities

3. Reduce costly FTE reporting cycles by 80%

Download the Kneebone ROI Calculator now at http://www.kneebone.com/ROI/


Sales DataFlyer Promotion

DataBudget and Cost Information

Media Events and $Loyalty ProgramsSocial Media

Business Rules that define your business:1. Calendar2. Lines of Business3. Geographies4. Types of Marketing used5. Measures – Units Sold/Revenue/COG6. Super SKU rule applied to Sales and Flyer Promotion Data

Organizing your Data


Super SKU Business Rule

Total SKUs

Department Category

ManufacturerIf Super SKU has more than average

SKUs, and Flyer Mentioned then include Manufacturer

Super SKUGeography


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DEMOKneebone 3.0 Platform


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Kneebone licensing modelOPTIONS Kneebone

workgroupKneebone Professional

Kneebone Enterprise

Set up Fee (Up front) $30,000 $50,000 $75,000

Platform Maintenance

Data Sources 1-5 Data Sources 5-10 Data Sources 10-20 Data Sources

Data Storage Up to 5G Up to 10G Up to 50G

Licenses 5 Users 10 Users 20 Users

Total Subscription $8,000/mth $15,000/mth $25,000/mth