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Slide deck from my WebVisions 2011 presentation: http://j.mp/fHXhKI
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Impressionism
Claude Monet, Rouen Cathedral, Facade (Sunset)
Photography
Edgar Degas, Four Dancers
Photography caused artists to question realism in art.
Pablo Picasso, Girl before a mirror
Art became an experience.
Go on, try it.
How does thisrelate to mobile?
6.8bDesktop InternetWorld Population
Mobile Devices Connected to Internet
5b
2.08b
Sources: internetworldstats.com, j.mp/dxsTpn, j.mp/hmWS8Q
Mobile Internet1.5b
flic.kr/p/7Gc6C3
Mobile is big.
Mobile sales have passed PCs for units sold.
Source: j.mp/jav34S flic.kr/p/7dAyAY
HP’s betting the company.
How do I do mobile?
How do I do mobile?
How do I build _______?
42It depends.
learn { do }
learn
A particular long-term plan for success.
Strategy
[strat-i-jee]
1. A plan, scheme, or trick for surprising or deceiving an enemy.
2. Any artifice, ruse, or trick devised or used to attain a goal or to gain an advantage over an adversary or competitor.
Stratagem
[strat-uh-juhm]
Customers
*
Me
Important
The players:
The Cheerleadersexecutive management
flic.kr/p/6xdA4N
The Bulldozersmiddle/project management
flic.kr/p/84LQiU
ResearchConversation with people who use your stu! and find out their needs.
‣ Go into the field: Conduct in-person interviewsListen and ask the right questionsWatch their body language, devices they use, usage patterns, pain points, etc.
‣ Inventory everything you have (content, analytics, server logs, processes, organizational structures, etc.)
‣ Analyze everything. Look for patterns and other clues that will lead to improving the experience people have with your product.
flic.kr/p/4mbNmG
It’s only going to get better, and worse,
because we have to fix that worse part.
“ “John Maeda, President RISD
flic.kr/p/cBo6h
PlanCan you support what you are going to create, build and maintain over time?
‣ Map out how things will be done—content, design, development, everything—from beginning to end
‣ Ask hard questions (i.e. “Is this relevant?”) to identify what needs to change. This is HARD, so be HONEST
‣ Be ready to make the changes—organizationally, to processes, etc—needed to succeed
Strategy
Can you explain it to your mom?
‣ Be ambitious and aim high
‣ Keep it simple
{ do }
Put your plan in motion
‣ Iterative steps. Always aligned to strategy.
‣ Take risks and learn from failures
‣ Make adjustments along the way
‣ Be open and communicate
Implement
flic.kr/p/81yaU
Design Principles
Simple
Focused
Easy to use
Beautiful
flic.kr/p/b2u2B
Progressive Enhancement
Responsive Design
Adapt
Context
Missing piece of the puzzle
‣ Currently lack of trust for mobile site, generally.
‣ What is being done, with what and how?
‣ Mobile Portland Panel: http://j.mp/m0THWj
flic.kr/p/4LJP43
Optimal experienceevery time
Underlying technology
Context
Core experience
Strategy
Mobile Strategy
Mobile StrategyStrategy
![Strategy Patois [WebVisions 2010]](https://img.pdfslide.us/doc/110x75/54c7896e4a795993778b45a5/strategy-patois-webvisions-2010.jpg)
![Progressive Enhancement with ARIA [WebVisions 2011]](https://img.pdfslide.us/doc/110x75/54c70c744a795928408b459f/progressive-enhancement-with-aria-webvisions-2011.jpg)
