Responsive Web Design

Remember this?

It became these

Seeing is Believing

Starbucks.com

What’s The Problem?

More devices & more browsers, all with different capabilities, being released more frequently.

Supporting different content and development across desktop, tablet & phone channels.

Supporting future channels (TV, game consoles, etc) in formats that fit those channels without a major development effort.

Responsive Goals

Don’t rely on physical dimensions; rely on context and device capabilities.

Develop based on how your consumers will experience and interact with your company.

Provide rich media in an experience tailored to the consumer’s goals.

Never limit a consumer’s capabilities based on their device.

But Its Not...

Scaling down your desktop site.

Using images that are so large they take forever to download.

Use small buttons to fit on all functionality on a mobile screen.

Adding too much text to a tiny screen.

What Responsive Is

Three Components

Fluid Grids

Flexible Images

Media Queries

Fluid Grids

Most sites use a fixed grid. Content width is 720px and the side-bar is 180px.

Responsive says the Content is 70% of the screen with a minimum of 200px width.

Allows content to shrink and expand to fill the screen.

Flexible Images

Images automatically resize and/or swap-out as the screen size changes.

Lower-quality placeholder images load first to allow the consumer to use the site prior to the best image loading.

Supports high-res images (retina) in 1x, 1.5x, 2x and any future pixel depths needed.

Media Queries

Used to determine device/browser capabilities.

Many queries, but width, height & device-pixel-ratio are the most important ones.

Not all browsers/devices support media queries, but there are fallback methods (polyfill solutions) for older devices & browsers.

Is Anyone Doing This Yet?

Responsive eCommerce Sites

Starbucks

United Pixel Workers

King of Nothing

Mogotix

Tattly

Attika

Puplife

Lot 18

Nuts.com

Skinnyties.com

Sugru

Thomson Sport

Its Not From Square 1

There are lots of toolkits that exist to help us move more quickly in the development process.

Mobify, FitTextJs, FitVidsJs, RetinaJs, adaptive-images.com

LessCss.org, Sass-lang.com, Compass-style.org

html5boilerplate.com, getskeleton.com, lessframework.com

cssgrid.net, gridpak.com, gridsetapp.com

Many more options as well...

Questions?

Thank You!