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2012: MACON Mobilising Academic Content Online
1. Mobile discovery interface (using the
EBSCO API)
2. Mobile authentication bookmarklet tool
3. Good practice toolkit for publishers
and libraries
http://www.open.ac.uk/blogs/macon
Twitter hashtag: #OUMACON #mlibs
Librarians expect lots of advanced options
Usability Functionality
Mobile devices have limited space on the screen and are used in a different
way to desktop devices – some compromise will be necessary to ensure
usability.
Users are looking for convenience most of all
Functionality Usability
Keep it simple
Make authentication and access easy
Mobile
usability/
design
principles
http://www.flickr.com/photos/revstan/3805285952/
Reading full text Phone type PDF HTML Plain text ePub
Smartphone (iPhone/Android)
Feature phone (Blackberry/
N95) Maybe Maybe
Basic internet phone
Website or App?
Mobile website
Platform independent
Use existing staff skills
Limited access to device hardware
Easy to find
Under your control
Storage is server side
Difficult to personalise
Can only be used online
Proprietary app
Platform specific
Staff need new skills
Access to device hardware
Hidden in app store
May be regulated by App store owner
Limited memory on device
Inherently personal
Can be used offline
Web app [HTML 5]
Platform independent
Build on existing skills
Access to device hardware
Can be used on desktop
Under your control
No need to develop separate versions for different platforms
1. What are the characteristics of mobile apps and mobile-optimised websites? July 2010.
http://cloudworks.ac.uk/cloud/view/4110
2. W3C Mobile Web Application Best Practices. December 2010. http://www.w3.org/TR/mwabp/
3. Neilson, J (2012) Mobile Sites vs. Apps: The Coming Strategy Shift. http://www.useit.com/alertbox/mobile-sites-apps.html
MONITOR TRENDS
Which platforms or browsers do your users have?
Apps or websites?
Separate website or responsive design?
Recommended reading • JISC user behaviour observational study: User behaviour in resource
discovery:
http://www.jisc.ac.uk/publications/programmerelated/2010/ubirdfinalreport.aspx
• JISC TechWatch Report: Delivering Web to Mobile:
http://blog.observatory.jisc.ac.uk/2012/05/09/final-release-of-techwatch-report-
delivering-web-to-mobile/
• ComScore Datamine (for EU, UK and global trends):
http://www.comscoredatamine.com/category/mobile/
• Responsive Web Design: http://www.alistapart.com/articles/responsive-web-
design/
• M-libraries group on Mendeley: http://mnd.ly/JVA6Hv
M-Libraries Conference 2012
“From margin to mainstream: mobile technologies
transforming lives and libraries”
• 24-26 September at the Open University
• www.m-libraries.org
• Registration now open
Thank you
• OU Library mobile site: www.open.ac.uk/library/m
• Mobile Discovery Good Practice Toolkit (work in
progress): http://cloudworks.ac.uk/cloudscape/view/2411
• MACON project blog: www.open.ac.uk/blogs/macon