TOPICS IN LESSON 1

- Basic components of research- Characteristics of a good researcher- Basic Versus Applied Research- Requirements of Basic Research- Importance of Research in -Daily life, -Groups, and -other organizations

OBJECTIVES

1.Define research and its basic components2.List the characteristics of a good research

problem3.Differentiate basic from applied research4.Explain the requirements of basic research5.Appreciate the importance of research in daily

life, groups, and other organizations6.Write a title of a basic research that you want to

study

ANSWER THE FOLLOWING QUESTIONS

1.From where do we proceed in choosing our problem for Thesis Writing?

2. What are those that we read or observe when we write our title/ problem?

3. When do we consider an investigator of research a good researcher?

Define Research

- Research is searching for theory, for testing theory, and for solving a problem. It means that a problem exists and has to be identified, to be solved or recommend for solutions to the problem when needed.

- In scientific research, research is systematic, controlled , empirical and critical investigation of hypothetical propositions about a presumed relations among natural phenomena (Kerlinger, 1973). This meaning has been quoted many times by various authorities in Research. It follows a step by step procedure in identifying problem(s), collecting and interpreting data, drawing conclusions and integration of these conclusions into the stream of knowledge. It is controlled unlike ordinary problems which may be solved immediately.

There is a problem when:

PatienceHard Work

HumilityConfidence

Vision

Contradictory results

Facts exists to be explained further

Characteristics of a Good Researcher

EXPLANATION

- Absence of Information lead one to explore and answer the WHYS

- When one study is contradicting another in the same setting, there is a need for further research

- Facts need to be explained in a further study

BASIC AND APPLIED RESEARCH

BASIC RESEARCH- Descriptive- Questionnaire- Interview- Observation- Quantitative

APPLIED RESEARCH- Exploratory- Experimental- Parametric- Observation- Qualitative

Characteristics of a Good Problem

• Topic should be of great interest to you• It should be useful for the concerned peeople

in a particular field• Should be novel• It should invites more complex designing• It scan be completed in the allotted time

desired• Does not carry ethical or moral impediments

REQUIREMENTS OF BASIC RESEARCH

1.No duplication of the same study/problem2.Usefulness to group of individuals3.Novelty4.One which invites more complex designing5.Can be completed in allotted time desired6.Does not carry ethical or moral

impediments7.Can be submitted to national and

international research forums

Think of at least one importance of Research in the following:

1.Daily Life2.Groups3.Other Organizations

LET US WRITE !

Tracks in Marketing and Business Management 1. Business in Salesmanship 2. Creation of Unique Product 3. Management of Franchise Business 4. Leadership in E Commerce 5. Image Building and Goodwill BusinessOther Tracks from Institutional: 1. Marketing Business Education 2. Community Leadership 3. Corporate Social Responsibility

Assignment

1. Define Qualitative, Quantitative2. How are they related?3. List other types of research and distinguish them4. Write at least 3 discipline based researches using our

tracks in the Marketing and Business Agenda for oral presentation/ reading next meting

5. Prepare your initial research proposal using our institutional format

6. Send a soft copy of your draft to the email address as your assignment for online mentoring purposes