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This slide show was the culmination of the work that my team did developing the Renewabuilt Energy Business Plan as part of our course work at the McGuire Center for Entrepreneurship at The University of Arizona.
Citation preview
renewabuiltenergy
Renewabuilt EnergyPowering the Southwest with Solar
© Renewabuilt Energy. All Rights Reserved.
www.renewabuiltenergy.com
Welcome
General Manager: Brittany McCain
Finance Manager: Ryan Lambesis
Business Development Manager: Kyle Cherrick
Marketing Manager: Rebecca Batterman
Operations Manager: Nathan Plett
“Go to Sleep, Wake up Green”
Brittany McCain
renewabuiltenergy
Goals
Brittany McCain
Why invest in solar?
Why invest in Arizona ?
Why invest in ?renewabuiltenergy
renewabuiltenergy
2 Main Problems
Brittany McCain
Problem 1
In 2007, 45 coal plants denied
Problem 2
Utilities lack resources to reach their Renewable Energy Standard
Projected 15% by 2025
Current 2%
Problem-Opportunity-Markets-Solution-Business Model-Competitive Advantage-Competition-Strategies-Status-Team-Financials
renewabuiltenergy
Arizona Renewable Demand Forecast
0
2000
4000
6000
8000
10000
12000
14000
2007 2010 2013 2016 2019 2022 2025
Year
Existing and Planned Projects
Total Renewable DemandCreated by RES
Mandated SupplyCu
mul
ative
Gig
awatt
hou
rs
Rebecca Batterman
RES = Renewable Energy Standard
2000 GWh = 180 K homes6000 GWh = 560 K homes12000 GWh = 1.1 M homes
560,000 homes
1.1 million homes
180,000 homes
Problem-Opportunity-Markets-Solution-Business Model-Competitive Advantage-Competition-Strategies-Status-Team-Financials
Supply
renewabuiltenergy
Target Locations
Rebecca Batterman
State RES
Arizona 15% by 2020
Colorado 20% by 2020
Nevada 20% by 2015
New Mexico
20% by 2020
Problem-Opportunity-Markets-Solution-Business Model-Competitive Advantage-Competition-Strategies-Status-Team-Financials
renewabuiltenergy
Patagonia Target Market
Rebecca Batterman
Critical Findings
• 4 power outages / month
• Overall satisfaction of quality of current utility service is only 4.2 / 10
• Desire for solar power in the community is 8.8 / 10
Problem-Opportunity-Markets-Solution-Business Model-Competitive Advantage-Competition-Strategies-Status-Team-Financials
renewabuiltenergy
The SolutionDistributed Solar Grid Solution
Reliable Power SourceReduced Transmission Distance
Environmentally Friendly
Kyle Cherrick
Problem-Opportunity-Markets-Solution-Business Model-Competitive Advantage-Competition-Strategies-Status-Team-Financials
renewabuiltenergy
The Solution
Kyle Cherrick
Sulphur Springs Renewable Energy Profile
The Patagonia Project 1 produces 28% of the Sulphur Springs RES for 2009
28%28%28%
Problem-Opportunity-Markets-Solution-Business Model-Competitive Advantage-Competition-Strategies-Status-Team-Financials
renewabuiltenergy
Perspective
Kyle Cherrick
3MW power plant(6 GWh)
563 average American homes
Problem-Opportunity-Markets-Solution-Business Model-Competitive Advantage-Competition-Strategies-Status-Team-Financials
renewabuiltenergy
Business Model
Renewabuilt Energy
Financier (bank, investor)
Attribute Aggregator
Kyle Cherrick
Utility
End-user
State & Federal Government
Local Government
Monitoring Provider
Operation & Maintenance
Provider
Distribution/ Integrator
System Installer
Month 1 Month 3 Month 6 Month 12
Problem-Opportunity-Markets-Solution-Business Model-Competitive Advantage-Competition-Strategies-Status-Team-Financials
renewabuiltenergy
Month 18
Renewabuilt in Patagonia, AZ
Kyle Cherrick
Problem-Opportunity-Markets-Solution-Business Model-Competitive Advantage-Competition-Strategies-Status-Team-Financials
renewabuiltenergy
Competition
Nathan Plett
Plant Name Owner Size (MW)
Solana APS 280
Prescott Airport
APS 3.4
Springerville TEP 5.1
Saguaro APS 1
Solana
Phoenix
Tucson
Prescott
Saguaro
Springerville
Problem-Opportunity-Markets-Solution-Business Model-Competitive Advantage-Competition-Strategies-Status-Team-Financials
renewabuiltenergy
Marketing Strategies
Nathan Plett
This Town is Poweredby Solar Energy from
renewabuiltenergy
Problem-Opportunity-Markets-Solution-Business Model-Competitive Advantage-Competition-Strategies-Status-Team-Financials
renewabuiltenergy
Sales/Growth Plan
Nathan Plett
Year 1
Year 3
Year 5
Problem-Opportunity-Markets-Solution-Business Model-Competitive Advantage-Competition-Strategies-Status-Team-Financials
renewabuiltenergy
Year 5
Venture Status
Nathan Plett
Quarter 1-2, 2008
•Attain Series A Funding
Quarter 3-4, 2008
•Draft PPA with Sulfur Springs
•Attain Debt & Equity Financing for Patagonia
•Contract Engineering Firm to Develop Prototype
Quarter 1, 2009
•Break Ground in Patagonia
Quarter 3-4, 2007
•Met with Bellows Foundation
•Met with Patagonia Plant Landowners
•Met with Mayor of Patagonia
•Surveyed Residents of Patagonia
•Opened Relations with Sulfur Springs
•Finished Business Plan
Problem-Opportunity-Markets-Solution-Business Model-Competitive Advantage-Competition-Strategies-Status-Team-Financials
renewabuiltenergy
renewabuiltenergy
Management Team
Ryan Lambesis
Nathan Plett
Rebecca Batterman Kyle Cherrick
Ryan Lambesis
Brittany McCain
Problem-Opportunity-Markets-Solution-Business Model-Competitive Advantage-Competition-Strategies-Status-Team-Financials
Financial Projections
Ryan Lambesis
Income Statement(in thousands $)
Year 1 Year 3 Year 5
Net Sales 396 7,265 16,560 Installations (3MW) 1 10 22
ExpensesLease - Solar Panels 248 3,922 8,360 Operating & Maintenance 39 900 2,025 SG&A 271 764 1,073
Total Expenses 558 5,586 11,458 EBITDA (159) 1,713 5,137
Problem-Opportunity-Markets-Solution-Business Model-Competitive Advantage-Competition-Strategies-Status-Team-Financials
renewabuiltenergy
Funding Proposal
Ryan Lambesis
Funding Request = $1.5 million
Use of Funds: Project expense – $840,000 Salaries and Wages – $285,000 O&M – $225,000 SG&A – $150,000
7-10x return after five years
$11-15 million
Problem-Opportunity-Markets-Solution-Business Model-Competitive Advantage-Competition-Strategies-Status-Team-Financials
renewabuiltenergy
Renewabuilt EnergyPowering the Southwest with Solar
© Renewabuilt Energy. All Rights Reserved.
www.renewabuiltenergy.com renewabuiltenergy
renewabuiltenergy
Reference Material
3 Tier: First Look Assessment. http://firstlook.3tiergroup.com/solar
Black & Veatch. “Arizona Renewable Energy Assessment.” September 2007. 27 October 2007. <http://www.bv.com/resources/energy_brochures/renewables/rsrc_AZ_RenewableEnergyAssessment.pdf.>
Boyle, Steve. Interview. Bellow's Foundation. 1 November 2007. <http://www.bellowsfoundation.org/>.
Database of State Incentives for Renewables % Efficiency. 2007. 9 November 2007. <http://www.dsireusa.org/index.cfm?&CurrentPageID=7&EE=1&RE=1>.
Gabrielle Giffords. 2007. 15 October 2007. <http://giffords.house.gov/>.
Hathoways. Interview. 15 November 2007.
Kuz, Dan. Interview. Raytheon. 3 October 2007. <http://raytheon.com/>.
National Renewable Energy Laboratory. 2007. 3 November 2007. <http://www.nrel.gov/>.
Shah, Jigar. SunEdison. 2007. 26 November 2007. < http://www.sunedison.com>.
SSVEC. “A Vision for the Future.” 2004. 15 October 2007. <http://www.ssvec.org/documents/reports/ar2004.pdf>.
Reference Material Cont’d
Touchstone Energy Cooperatives. 2007. 1 October 2007. <https://touchstoneenergy.cooperative.com/public/index.html>.
Tucson Embedded Systems. 2007. http://www.tucsonembedded.com/home.html
UniSource. 2007. 1 October 2007. <http://www.unisourcelink.com/index.asp>.
United States International Trade Commission (ITC). 2007. 6 October 2007. <http://www.usitc.gov/>.
U.S. Electric Power Industry Net Generation. 2005. 9 November 2007. <http://www.eia.doe.gov/bookshelf/brochures/rep/images/generation%202005.png>.
renewabuiltenergy
Leadership Team
General Manager: Brittany McCain
VP of Finance: Ryan Lambesis
VP of Business Development: Kyle Cherrick
VP of Marketing: Rebecca Batterman
VP of Operations: Nathan Plett
Board of Advisors Jim Jindrick – McGuire Mentor in Residence
Steve Boyle – Bellows Foundation
Presenter February 28, 2008
renewabuiltenergy
Leadership Team Background
Brittany McCain (Phoenix, AZ) - Regional Sales Representative for Performance Janitorial, Inc. - Former president of the Entrepreneurship Club at The University of Arizona
Ryan Lambesis (Tucson, AZ) - Assisted companies at achieving IPO’s for Atlantic Law LLP in London, England - 3-years experience in sales and customer service at Bank of America
Kyle Cherrick (Seattle, WA) - Personally sold $130,000+ in advertising for Arizona Daily Wildcat - Co-founder of the Entrepreneurship club at The University of Arizona
Rebecca Batterman (Ivyland, PA) - Coached and evaluated 30 staff members at Sesame/Rockwood Day Camps - Helped market the camp by designing promotional give-aways
Nathan Plett (Phoenix, AZ) - Experience with generating market demand at Morgan Stanley - Asset allocation and portfolio management
renewabuiltenergy
Survey1. Residents tend to become involved within their community in different ways.
How involved are you within your community in regards to making/influencing decisions, leading discussions or event, etc?
Not involved at all 1 2 3 4 5 6 7 Very involved
2. What environmental actions do you currently perform? Check all that apply.RecyclePurchase organic foodsUse energy-efficient light bulbsCarpoolUse public transportationI don’t do anythingOther _______________
3. What is your overall satisfaction with your current utility service?Not at all 1 2 3 4 5 6 7 Very satisfied satisfied
4. On average, about how much do you spend per month on your utility bill?A) Less than $50b) $51-$100c) $101-$150d) $151-$200e) More than $201f) I don’t pay the electricity bill.
renewabuiltenergy
renewabuiltenergy
Survey5. Rank the following choices according to what you prefer if your utility was to
improve. (1=most desired preference, 4=least desired preference)___ Cleaner power production___ Controlling rising costs___ Improving quality of service___ Reducing hazardous emissions
6. About how many power outages have you experienced within the last month?_______________
7. It sometimes is bothersome when your power goes out. How much more money a month would you pay in order to avoid these power outages?
$0$1-15$16-30$31-45$46 +
8. How knowledgeable do you consider yourself on solar energy?Not knowledgeable 1 2 3 4 5 6 7 Very knowledgeable
9. On a scale from 1 to 10, how strongly do you desire more solar power to be used in your community?
I don’t care 1 2 3 4 5 6 7 8 9 10 I really want solar power used in my community
renewabuiltenergy
Survey
10.Adopting citywide green initiatives would improve the economic growth of your community? (Circle one)
Strongly Agree Neither Agree nor Disagree Disagree Strongly Agree Disagree
11.Our local government should adopt solar power to provide some electricity for our community. (Circle one)
Strongly Agree Neither Agree nor Disagree Disagree Strongly Agree Disagree
12. If there were new developments within your community, which type of power source would you prefer to be used?
(-5=don’t prefer, +5=really prefer)Nuclear -5 -4 -3 -2 -1 +1 +2 +3 +4 +5Coal -5 -4 -3 -2 -1 +1 +2 +3 +4 +5Oil -5 -4 -3 -2 -1 +1 +2 +3 +4 +5Natural Gas -5 -4 -3 -2 -1 +1 +2 +3 +4 +5
Hydro -5 -4 -3 -2 -1 +1 +2 +3 +4 +5Wind -5 -4 -3 -2 -1 +1 +2 +3 +4 +5Solar -5 -4 -3 -2 -1 +1 +2 +3 +4 +5
Survey
13. Solar energy plants could provide more efficient electricity to your community. How willing are you to have a solar farm located about 8 miles outside of your city center?
Farmland Solar Farm providing more efficient electricity to your home.
Not willing 1 2 3 4 5 6 7 Very at all willing
14. How many rooms are in your home? 1 2 3 4 5+
15. How many square feet is your home? a) under 1000b) 1001-1500c) 1501-2000d) 2001-2500e) 2501-3000f) more than 3000 renewabuilt
energy
Survey Results
1. Community involvement making/influencing decisions, leading discussions or event - 4.914 (10=very involved)
2. Environmental actions you performRecycle - 0.951
Purchase organic foods - 0.7312Use energy-efficient light bulbs - 0.793Carpool - 0.156Use public transportation - 0.025I don’t do anything – 0
• Overall satisfaction with current utility service - 4.288• Avg. monthly utility bill - $151-$200• Rank order:
Improved QualityControl Rising CostReduce EmissionsClean Power
renewabuiltenergy
Survey Results6. Power outages last month - 3.85
7. Amount more paid to avoid power outages - $1-$158. Knowledge on solar energy - 4.41 (7=very
knowledgable)9. Desire solar power in your community - 8.78 (really want
it)10. Adopting a green initiative would improve economic
growth - Agree11. Local government should adopt solar power for our
community - Agree12. Type of power source you prefer:
Nuclear – 2.86Coal – (-4)Oil - 3.86Natural Gas - 0.032 Hydro - 0Wind - 4.21Solar - 4.3
renewabuiltenergy
Survey Results
13.How willing are you to have a solar farm located about 8 miles outside of your city center? - 6.13 (7-very willing)
14. Rooms in your house - 4.43
15.Square footage of your home - 1501-2000
16. People who live in your house - 2.1
renewabuiltenergy
The Process
1. Renewabuilt works with the utility company
2. Agree to a 20-30 year Power Purchase Agreement (PPA)
3. Go to the financer
4. Decide on operating, production, monitoring companies
5. Contact local governments for inspection and permits
6. State/Federal Government in order to gain tax incentives
Presenter February 28, 2008
renewabuiltenergy
Projected Income Statements RenewabuiltProjected Income Statements ($s) Year 1 Year 2 Year 3 Year 4 Year 5 SALES Gross Sales 404,712 1,851,741 7,413,952 11,260,383 16,897,898 Returns and Allowances (8,094) (37,035) (148,279) (225,208) (337,958) NET SALES 396,618 1,814,707 7,265,673 11,035,175 16,559,940 GROSS MARGIN 396,618 1,814,707 7,265,673 11,035,175 16,559,940 OPERATING EXPENSES Salaries and wages 175,000 175,000 310,000 400,000 490,000 Payroll taxes 13,388 13,388 23,715 30,600 37,485 Employee benefits 17,500 17,500 31,000 40,000 49,000 Depreciation 2,750 10,333 33,000 35,000 35,000 Bad debt expense - - - - - Rent(Apartment) Expense 18,000 18,000 18,000 18,000 18,000 Utility/Electric 1,800 1,800 3,600 3,600 3,600 Phone/Internet 1,080 1,080 1,620 1,620 1,620 Rent Upgrade(Office) Expense - - 125,000 125,000 125,000 Insurance Expense 2,500 6,000 6,000 12,000 12,000 Marketing/Sales Expense 15,543 30,000 45,000 45,000 45,000
Public Relations - 10,000 10,000 10,000 10,000 Legal Expenses 15,000 22,500 33,750 33,750 33,750 Conferences/Travel 15,000 22,500 33,750 33,750 33,750 Lease Expense - Solar Panels 41,284 1,006,298 3,921,980 5,728,155 8,360,010 Lease Expense - Land 621 7,452 7,452 7,452 7,452 Bookeeping - 15,000 15,000 15,000 15,000 Operating and Maintenance 9,000 225,000 900,000 1,350,000 2,025,000
TOTAL OPERATING EXPENSES 558,469 1,581,850 5,518,867 7,888,927 11,301,667 OPERATING PROFIT (LOSS) BEFORE INTEREST AND TAXES (161,852) 232,856 1,746,806 3,146,248 5,258,273 NET PROFIT (LOSS) (161,852) 208,005 1,135,424 2,045,061 3,417,877
EBITDA (159,102) 243,190 1,779,806 3,181,248 5,293,273
renewabuiltenergy
Projected Income Statements RenewabuiltProjected Cash Flows ($s) Year 1 Year 2 Year 3 Year 4 Year 5 CASH FLOWS FROM OPERATIONS Net income (161,852) 208,005 1,135,424 2,045,061 3,417,877 Adjustments to reconcile net income to cash flows from operations Depreciation 2,750 10,333 33,000 35,000 35,000 Changes in certain assets and liabilities Accounts receivable (24,528) (74,320) (149,398) (127,144) (187,974) TOTAL CASH FLOWS FROM OPERATIONS (183,630) 144,018 1,019,026 1,952,917 3,264,904 CASH FLOWS FROM INVESTING ACTIVITIES Purchase of equipment (15,000) (40,000) (120,000) - - Other Assets - - - - - TOTAL CASH FLOWS FROM INVESTING ACTIVITIES (15,000) (40,000) (120,000) - -
CASH FLOW BEFOREFINANCING (198,630) 104,018 899,026 1,952,917 3,264,904
CASH FLOWS FROM FINANCING ACTIVITIES Borrowing of long-term debt - - - - - Repayment of long-term debt - - - - -
CASH FLOW BEFOREEQUITY FINANCING (198,630) 104,018 899,026 1,952,917 3,264,904
Members' Capital Contributions 1,500,000 - - - - Members' Interest Repurchased - - - - -
TOTAL CASH FLOWS FROM FINANCING ACTIVITIES 1,500,000 - - - - NET CASH FLOWS 1,301,370 104,018 899,026 1,952,917 3,264,904 CASH, BEGINNING OF PERIOD - 1,301,370 1,405,388 2,304,415 4,257,332 CASH, END OF PERIOD 1,301,370 1,405,388 2,304,415 4,257,332 7,522,236
renewabuiltenergy
Utility Scale Characteristics
renewabuiltenergy
The Solution
Kyle Cherrick
Problem-Opportunity-Markets-Solution-Business Model-Competition-Strategies-Status-Financials
Sulfur Springs Renewable Energy Profile
YEAR Total Energy Sales RES RE GWh Renewabuilt
2006 735 GWh 1.5% 11 -
2007 771 GWh 1.75% 13.5 -
2008 805 GWh 2% 16 -
2009 845 GWh 2.5% 21 6 GWh (Patagonia 1)
The Patagonia 1 Project producing 6 GWh is 28% of the 2.5% RES * GWh = GigaWatt Hours
renewabuiltenergy
Use of Funds
Ryan Lambesis February 28, 2008
Category 1 Year 1 Year 2Salaries and wages $175,000 $175,000
Category 2 SG&AMarketing/Sales Expense $15,543 $30,000Public Relations $0 $10,000Legal Expenses $15,000 $22,500Conferences/Travel $15,000 $22,500Rent(Apartment) Expense $18,000 $18,000Utility/Electric $1,800 $1,800Phone/Internet $1,080 $1,080Insurance Expense $2,500 $6,000Office Equipment $15,000
Category 3Lease Expense - Solar Panels $41,284 $1,006,298Lease Expense - Land $621 $18,630
Category 4Operating and Maintenance $49,500 $225,000
Total 4 CategoriesBreakeven month 19 (79% of 2 years) 0.7916667
Total Funding Needed $1,493,982Seeking $1,500,000
Use of Funds
Salaries and Wages 19% $285,000SG&A 10% $150,000Solar Panels and Land 56% $840,000Operating and Maintenance on Panels 15% $225,000
$1,500,000
renewabuiltenergy
Agenda
Problem
Opportunity
Markets
Solution
Business Model
Competitive Advantage
Competition
Strategies (Marketing, Sales, Research)
Venture Status
Financials
Exit Strategy
Kyle Cherrick February 28, 2008
renewabuiltenergy
Land Proposal Patagonia, Arizona
Targeted area for economic development for Santa Cruz county
Rebecca Batterman February 28, 2008
renewabuiltenergy
Community-Based Solar Power
• 4 kW ownership of a 3 MW Utility-scale Solar Power Plant
• Dual-axis tracking capability• 27% capacity factor• 2000 kWh/kW installed• Advanced Concentrated PV or low-cost thin-film
technologies• Economies of scale lower cost of permitting,
design, and construction• Utilities buy kWh at above retail prices in order to
meet State Renewable Energy Standard Mandates• 750 4 kW residential and small-commercial owners
of a 3 MW Solar Power Park• Located outside rural communities, suburbs, or
inside Master-planned communities• Knowledge of where your power comes from, the
Sun
• 4 kW Residential Solar Power System• No tracking capability• 18% Capacity Factor• 1300 kWh/kW installed• Standard silicon technology• Expensive custom design and
installation costs• Individual permits• Navigate Homeowner’s Associations• Concern over trees shading panels• Reimbursed at wholesale or retail price for spinning
meter backwards