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A Sourcebits presentation by Andrew Pearlman focusing on what it means to be a data-driven company through refining mobile app success, as well as providing a detailed analysis of mobile analytics providers.
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@adrenalytics [email protected] © SOURCEBITS 2015. A GLOBO COMPANY.
REFINING SUCCESS:
THE NEW DATA DRIVEN MODELAndrew Pearlman,
UA & Analytics Marketing
SOURCEBITS
@adrenalytics [email protected] © SOURCEBITS 2015. A GLOBO COMPANY.
What does a successful launch look like to you? Does it mean 100,000 installs, $10,000 a day, a positive ROI, 5 star reviews, high engagement, a 40% retention rate, all of the above?
HOW DO YOU DEFINE SUCCESS?
@adrenalytics [email protected] © SOURCEBITS 2015. A GLOBO COMPANY.
What a great launch! Now, let’s get started...
Once the first milestone is reached, it’s no longer about defining success, it’s about refining it, and how you’re going to measure it.
REFINE SUCCESS
@adrenalytics [email protected] © SOURCEBITS 2015. A GLOBO COMPANY.
Don’t write reports, answer questionsProvide actionable data to allEmpower analysts to exploreMeasure success against benchmarks
BECOMING DATA DRIVEN
@adrenalytics [email protected] © SOURCEBITS 2015. A GLOBO COMPANY.
Analytics Marketing
Events with context (parameters), co-horting, and segmenting make up the backbone of your data.
Click attribution, ROI of traffic buys, and fraud prevention
TWO KEY PARTNERS
@adrenalytics [email protected] © SOURCEBITS 2015. A GLOBO COMPANY.
Know your questionsPick the right partersIntegrate on day 1Set goals & share winsRefine Success!
IMPLEMENTING A PLAN
@adrenalytics [email protected] © SOURCEBITS 2015. A GLOBO COMPANY.
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