7 Reasons Why Most Mobile App Development Fails

Ranging from the demand and supply gap to available budget and marketing plan to sheer luck,there are many factors that contribute to the success of a mobile application. Mobile appdevelopment companies should adhere to the industry’s best practices and ensure qualitycontrol standards are given necessary importance. This can make the difference between yourapp’s failure and success.

1. Absence of Purpose

All apps should have a solidly defined and useful purpose first of all, in order to target itsmarket and be successful. Be it for entertainment or staying connected, apps should address areal-world situation. Apps like Baby Shaker is a clear waste of money and time which will onlyearn you defame and rejection.

2. The Complexity of Apps

Don’t design your mobile app like your website. Developing good mobile apps means you goforward with simple tasks, well written functions, minimum navigation and enough whitespaces. Do not try to solve too many problems with a single app. Stick to the priorities and givespecific reasons for users to open your app. Simplicity is the key to app success.

Read also:Top Emerging Trends in Mobile App Development

3. Study Your Market First

One of the most common reasons that good apps fail is because of poor or lack of any marketresearch and failure to understand the potential audience expectations.

When you set out to popularize your product on an over-saturated market, it is undoubted thatyou are going to face a lot of challenges and risks on the way. If what you build and give is justa copy of an already popular app, you are at imminent danger.

A good app will provide users with something new; like a great idea, a new perspective or anew solution to an unsolved problem. There should be something that is interesting for thecustomers who have landed on your app for the first time to stay on it- something that willcompel them to use it over and over again. It is important to build what people want, and notwhat you want them to use.

4. The Problem of Resource Scarcity

Apart from the acquisition of budget, there are still many other affairs that mobile appdevelopment companies need to look into while developing your app.

The app development costs are huge and can range from $1K to 15K for basic apps. Tocomplicate things up, finding talented workforce is a Himalayan task.

Experienced mobile app developers are too picky about the projects they wish to work with, asthe market bears a high demand for their services. When in-house developers are not availableafter signing up for a project, they will be forced to settle with less talented or beginner leveldevelopers.

5. Security Concerns

Monitoring whether all the security protocols are met is a headache that mobile appdevelopment companies face throughout application development. The app should be carefullytested for any security vulnerabilities and issues must be rectified.

There is a high risk for failure, unless apps ensure a safe a secure experience for theircustomers. 2016 is predicted as a year when more businesses are going to adopt better securitypractices.

6. Why Customer Feedback is Valued So Much

It is very important to track the feedback you receive from customers and take immediateaction on any grave problem. Even if you employ the most extensive and rigorous testingprocedures, it is only natural for minor bugs and errors to show up during the alpha and betaversions or when the app is finally released to the public. So the app behavior should bemonitored soon after your app is launched.

Recommended read:Top 10 Reasons For iOS App Rejection From App Store

As per statistics, over 75% of mobile apps are downloaded once and then never used again. Ifyou receive a lot of negative ratings and reviews and are still not keen on taking any correctivemeasures, it will eventually lead to a very low number of app downloads. For e.g., if your app

is too slow to load or is too hard to use, users will turn away and look for other faster-loadingand easy to use app alternatives.

The more frequently you release updates, there are more chances for its success. It is very rarethat users will give a second chance for an app. Mostly, they will only keep using it if they haveno other options available.

7. Spreading the Word about Your App

You may be relieved after months of hard-work, dedication and testing that you’ve finallytransformed your app from a bare idea in your mind into a proper money making business. Butthat belief is very far from reality.

What your app needs next is the right kind of exposure to keep it well ahead of competitorapps. No, your app is not alone in the market.

The most harmful mistake that could be made while marketing is giving your customers theimpression that, “we are selling this app to you because we want your money”. Even thoughmonetary benefit is the sole and ultimate purpose behind most of the app developmentendeavors, it is not fit for you to openly advertise the idea.

The market is saturated, and marketing is a tough job. You can’t risk all your investmentmoney with poor marketing efforts. The best thing to practice is make avail of every possibleand available method for putting your app in the limelight.

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