PAPERLESSReasons to go

T H E R I S E O F T H E E B O O K

By:Muskoka

RECONC EP T I ONA L I Z I NG READ ING "We are moving toward a media -agnost ic consumer who doesn ’t

think of the dif ference between textual and visual and auditory

experience… I t ’s the story and i t 's there for you in any way you

want i t ” - Don Katz

"Audio Books Have Emerged as a Rare BrightSpot in the Publishing Business." The Wall

Street Journal (2013): n. pag. Acres. Web. 7 Oct.2016.

8 1%

68%

Of people are more l ikely to read an

eBook over print media when outside

of their home

Of people are more l ikely to purchase

the next book in a ser ies i f f inished the

previous novel on an eBook

Source: "Print Media and the Emergence of EReaders." Canadian Technology Journal (2014):. Proquest. Web.

19 Oct. 2016.

EBOOK RE TA I L E R S S E L L I NGPO I N TS

Convenient

Customizabe

1

2

3

Comfortable

"Kobo 2015 Annual Report." Kobo 2015Annual Report. Kobo, 24 Jan. 2016. Web. 10

Oct. 2016.

READ ING YOU Y o u r e B o o k i s

"According to a recent art icle in The

Guardian , e -book retai lers are now able

to tel l which books we ’ve f inished or not

f inished , how fast we have read them ,

and precisely where we snapped shut

the cover of our e -books and moved on

to something else "

Prosey, Francine. "They're WatchingWhat You Read." NYR Daily. 12 June 14.

Web. 11 Oct. 16.

28 .6% FROM 2014"ebook sales in 2016 have increased

2 8 . 6% F R OM 2 0 1 4 A ND C ON T I N U E T O G ROW A S A R E S U L T O FM A S S -MED I A P R ODU C T I O N A ND T H E N E E D F O R I N S T A N T

G R A T I F I C A T I O N " - F O R B E S MAG A Z I N E

"Then and Now: Ereaders in Today'sMarket." Forbes Magazine. Forbes

Magazine, 18 June 2016. Web. 19 Oct.2016.

"The rise of the eBook is media culture is a part of a

LARGER STORYabout a shift from printed media to an

INDIVIDUAL EXPERIENCE"

Emersons, Sam. The Power of ECulture.Toronto: U of Toronto, 2010. Print.

"eReaders offer a portal to

Michael Tamblyn, CEO of Kobo

1 3 0 m i l l i o nbooks"

The Market of EReading. Ted Talk. Perf.Michael Tamblyn. Youtube. 16 Feb. 15.

Web. 19 Oct. 16.

"Freed from the shackles of convention andscarcity, E-books are immune to mostadvertising, and enjoying full access toinformation, reviews, and navigation,experienced consumers are trying out newservices, new authors, new *anything* with postmass-market gusto”

TRYSUM ING

"Developments of EReaders." TrendWatching in Central America (12): 33-81.

Qcat. Web. 19 Oct. 2016.

ACCURACY "Now, e-books are providing a glimpse into the story

behind the sales figures, revealing not only how many

people buy particular books, but how intensely they

read them"- NYR DAILY

Prosey, Francine. "They're Watching WhatYou Read." NYR Daily. 12 June 14. Web. 11

Oct. 16.

TO E -READERSM a k i n g t h e m o v e

"The average reader of e -

books says they have

read 24 books (the mean

number ) in the past 12

months , compared with

an average of 15 books by

a non -e -book consumer "

"The Rise of E­Reading." PEW Internet and LifeProect Journa;lj (16): Qcat. Web. Sept.­Oct. 16.

30%

8 1%

of those who read e -content say they

now spend more t ime reading , and

owners of tablets and e -book readers

part icular ly stand out as reading more

f ind the e -content i s avai lable in the

format they want

Source : "The Rise of E -Reading . " PEW Internet and Li fe Project (16 ) : Qcat . Web . Sept . -Oct . 16 .

"Some publishers are already beginning tomarket test books digitally, before releasing aprint edition" - The Wall Street Journal

T E S TMARKE T

Alter, Alexandrea. "Your E-Book Is Reading You." TheWall Street Journal. , 12 June 2012. Web. 19 Oct. 2015.

PR IN T V ERS I ON "

E v e n t u a l l y , r e a d e r s 'f e e d b a c k w i l l b e

i n c o r p o r a t e d i n t o t h e

"Earl ier this year , Sourcebooks , which

publishes 250 t i t les a year , began

experimenting with a new model of

ser ial , onl ine publishing

...

Alter, Alexandrea. "Your E-Book Is Reading You." The Wall StreetJournal., 12 June 2012. Web. 19 Oct. 2015.

SURVIVE, AND THRIVE, IN THE DIGITAL FUTURE"

"Authors and pub l i shers that exper iment andinnovate , that embrace and invent new bus inessmode l s and new, ground-break ing forms o f e-books and d ig i ta l content , wi l l be the ones that

Warren, John. Innovation and the Future of e­Books. Santa Monica, CA:RAND Corporation, 2009. http://www.rand.org/pubs/reprints/RP1385.html.

"Meanwhile , those who feel that ,

wil l f ind , l ike incunabula , that they

are publishing for an ever -smaller

audience of col lectors "

Warren, John. Innovation and the Future of e-Books. Santa Monica, CA:

RAND Corporation, 2009. http://www.rand.org/pubs/reprints/RP1385.htm

“ B O O K S W I L L A L W A Y SB E O N P A P E R ”

NEW MARKE TS

CHILDREN - "Amazon

launches KDP kids and

Kindle Kids ’ Book

Creator "

TEENS - "eBooks offer

teens the blend of high

and low media that they

crave "

SENIORS - "Digital Readers

tend to weigh less then a

hardcover novel , and give

seniors the abi l i ty to

enhance the s ize of the

fonts , making i t easier to

read "

1

2

3

A"Seniors Gravitate Towards EBooks." Good Ereader.Michael Kozlowski, Apr. 14. Web. Oct. 15.

W, B. D. "Amazon Launches KDP Kids and Kindle Kids’Book Creator." Digital Publishing News for the 21st

Century. BDW, 3 Sept. 2014. Web. 9 Oct. 2016.

Conrad "Teens and eReaders" Journal of Developmental Psychology. Web. 13 Oct. 2016.

F OR BOOKS

" I f those readers do s ign up , gett ing

them to go with a subscr ipt ion service

that shares data can give publishers an

edge : with good data at their disposal ,

publishers can focus their marketing

efforts with more precis ion "

Alba, Davey. "Publishers Are Lining Up Behind ‘Netflixfor Books’ Services. But Why?" Wired Business. Wired,

13 Jan. 2015. Web. 19 Oct. 2016.

"Digital technology has changed the way booksare sold and published, but it has opened up newpossibilities for understanding how people read,as they read"

CAN A PAP ERBACK

DO THA T ?

Alba, Davey. "Publishers Are Lining UpBehind ‘Netflix for Books’ Services. ButWhy?" Wired Business. Wired, 13 Jan.

2015. Web. 19 Oct. 2016.

"Ultimately, the promiseof more and better data

may be irresistible toconsumers who are

seeking any edge they canfind in an industry

upended by the last 20years of innovation"

@muskokaa

Alba, Davey. "Publishers Are Lining UpBehind ‘Netflix for Books’ Services. ButWhy?" Wired Business. Wired, 13 Jan.

2015. Web. 19 Oct. 2016.