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These are slides from our webinar on October 07, 2009 with guest speaker Marco Campana, the Online Capacity Development Coordinator with OCASI.With all the ways to get information today – 24-hour news, streaming video, RSS feeds, social media feeds, “tweets”, e-newsletters, email updates, blogs – are you feeling a bit overwhelmed? Staying current and up-to-date on the issues that affect your day-to-day work is important for you and your organization.This workshop will explore the ways to keep on top of it all and provide you with tips on how to track your organization’s online reputation. We’ll specifically look at what RSS and other social media feeds are and how you can and should use them.
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October 7, 2009
Really Simple Strategies: Keeping Track of your
Organization and Issues Online
For audio, turn on your speakers, orCall 1‐516‐453‐0014; Code 335‐155‐436
What is CanadaHelps?A public charitable foundation that provides accessible and affordable online technology to both donors and charities.
For CharitiesA cost‐effective means of raising funds online.
For DonorsA one‐stop‐shop for giving.
CanadaHelps is a charity helping charities.
For audio, turn on your speakers, orCall 1‐516‐453‐0014; Code 335‐155‐436
Today’s Presenter
• Marco Campana• Online Capacity Development Coordinator
• Ontario Council of Agencies Serving Immigrants (OCASI)
For audio, turn on your speakers, orCall 1‐516‐453‐0014; Code 335‐155‐436
For the best webinar experience, close all other applications.
Reminders
Type questions in the Questions Log
Turn up your volume
You can hear us, but we can’t hear you
Webinar recording and slideswill be available on
www.mycharityconnects.org
For audio, turn on your speakers, orCall 1‐516‐453‐0014; Code 335‐155‐436
A Quick Overview
• Introduction
• Strategies
• Tools
• Resources
IntroductionIt’s about:
• Learning to listen online
• Having a strategy
• Choosing the right tools for you
• Managing your workflow
• Avoiding “Garbage Overload”
• Becoming a proficient information manager –find the right information for the right people at the right time
• Learning to share and collaborate –becoming an aggregator
Strategies ‐ Getting Your Nonprofit Organization Ready To Listen
• Why are you listening? What are your mission goals?
• Come up with at least Five Ways You Plan To Use the Information (link to day‐to‐day action)
• Internal Process – how will you organize your listening?
http://beth.typepad.com/beths_blog/2009/02/getting-your-nonprofit-organization-ready-to-listen-.html
Strategies
• Core – set up, listen, update and evolve
• Daily Routine – process, discipline, workflow
• Sharing – collaborating, informing, developing expertise
• Responding – are you listening strategically?
Tools
Let’s review a few that are useful for both Finding and Sharing:
• RSS• Email (Yes! Email)/e‐Newsletters/Watchthatpage/RSS to email• Google Alerts• Twitter• Trusted Networks: Social Networks/Online Communities
(Facebook, Ning, etc.); Social Bookmarking ‐ Delicious, Diigo• Google Custom Search Engine
Tools ‐ RSS
Actively Passive
Tools ‐ RSS
Tools ‐ RSS
Watchthatpage
RSS to email
Alerts
Email as a Web 2.0 Tool.
Yes, it can be done!
Tools ‐ Email as Web 2.0?
Tools – RSS to Email
Tools ‐Watchthatpage
Tools – Google Alerts
Tools – Google Alerts
Tools ‐ Twitter
Tools ‐ Twitter
Tools ‐ Trusted Networks
Tools ‐ Trusted Networks
Roll Your Own Social Network
Tools ‐ Trusted Networks
Google Custom Search Engine
ToolsCreating Your Own Dashboard
How much time?
ResourcesHow I learned to stop worrying and
love the early adopters!
Resourceshttp://socialmedia‐listening.wikispaces.com/
http://www.wearemedia.org/
Setting the Stage/Strategy
Blogs to Follow
Daily Routines
Practical Tool Examples and Explanations
Learn
Play!
@[email protected]/marcopolis
Images
• http://www.flickr.com/photos/tyla/2613836330/
• http://www.flickr.com/photos/matthamm/2945559128/
• http://www.flickr.com/photos/dailypic/1459055735/
• http://www.flickr.com/photos/cambodia4kidsorg/3226367547/sizes/o/
• Webinar:Twitter for Nonprofits ‐ Jeff Patrick, Common Knowledge
• http://www.flickr.com/photos/i‐1326/2968175502/
• http://www.flickr.com/photos/debschultz/1925555485/sizes/o/
• http://www.flickr.com/photos/stabilo‐boss/93136022/in/pool‐web2dot0diagrams
• http://www.flickr.com/photos/ycc2106/134414023/
• http://www.flickr.com/photos/luc/1824234195/• http://www.flickr.com/photos/w5nyv/455756468/• http://www.flickr.com/photos/dan_h/667441709/• http://www.flickr.com/photos/sparktography/2485
147794/• http://www.flickr.com/photos/skemsley/35540490
15/• http://www.flickr.com/photos/archiemcphee/3401
974951/• http://www.flickr.com/photos/timheuer/14300790
3/• http://www.flickr.com/photos/bre/448847262/• http://www.flickr.com/photos/zachinglis/41443867
/• http://www.flickr.com/photos/cambodia4kidsorg/2
906235414/ • http://farm4.static.flickr.com/3027/2905389559_d
3ec3e6530.jpg
ABOUT MYCHARITYCONNECTS
Free online resource centre• Information about technology • Video demonstrations• More webinars• Past webinar recordings• Learning opportunities• Events
Next Webinar
“Five Pillars of Internet Fundraising”
with guest OWEN CHARTERS
OCTOBER 212PM – 3PM
(Eastern Time)
www.mycharityconnects.org
Question and Answer
You can hear us, but we can’t hear you
Ask questions here
Ask away!
Thank you for attending!
Webinar slides and recording will be up on:
www.mycharityconnects.org/pastwebinars
Check out www.mycharityconnects.org for more resources!
Questions, feedback, comments? Email Carlo at: [email protected]
Thanks to:
