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Attivio provides a unified information access (UIA) platform called the Active Intelligence Engine (AIE), having capabilities of enterprise search and business intelligence (BI) to JOIN related and relevant ‘content’ and ‘data’ with Google-like full text search and analytics with standard SQL.
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Realizing the Value of Social: Evolving from Social Media to Customer Experience
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Attivio Corporate Overview
• Founded in 2007
• Offices in US, UK, Germany and Israel
• Provides a Unified Information Access software platform, the Attivio Active Intelligence Engine (AIE)
• Horizontal technology company with vertical focus in Financial Services, Government, Manufacturing and Life Sciences
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2011
2012
2015
The volume of digital content is predicted
to expand by over 300% by 2015.
90% of that data will be unstructured, and
challenging to understand.1
Availability is not a clear issue, but the
ability to find and analyze the right data is
necessary.
Information Landscape
The Information Tsunami
1 Frank Gens, IDC Predictions 2012: Competing for 2020
48%
296%
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$2,824 $3,537
$4,385
$5,436
$6,735
$8,419
2011A 2012E 2013E 2014E 2015E 2016E
• Unified information access platforms provide single point of access to information from multiple sources, integrating and finding relationships across sources
– Efficiently combines features of database, business intelligence and search technologies in a single architecture in real-time
The Solution is UIA: “A unified environment for information discovery, analysis, and decision support”
Unified Information Access UIA Market is Growing Rapidly
Note: IDC June 2012.
Unified Information Access & Analysis
Content Analytics
Databases
Search and Discovery
Decision Management
Business Intelligence
Data Warehouses
Unified Information Access & Analysis
• Serves as foundation for new information management and access stack for the enterprise
• May replace data warehouses if applications require quick ad hoc access to collections of heterogeneous information
• Center for emerging ecosystems of apps. from small, specialized vendors—by domain or task
• Platform vendors will gain adoption through apps.
• Will eventually replace the traditional enterprise search engine
Key Disruptive Elements
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Active Intelligence Engine Architecture
DATA WAREHOUSE/ RDBMS
ERP/CRM APPLICATION DATA
ENTERPRISE & PACKAGED
APPLICATIONS
SEARCH & DISCOVERY
AD HOC QUERY TOOLS
ACTIVE DASHBOARDS
BUSINESS INTELLIGENCE
TOOLS
QUERY/RESPONSE WORKFLOWS Active Security • In-Engine Analytics • Alerts
SEARCH API
UNIVERSAL INDEX Schema-less Indexing • Ad hoc Query-Time JOIN of all data & content • Linear Scalability
ODBC/JDBC/AI-SQL
INGESTION WORKFLOWS Content & Data Transformation • Text Analytics • Real-Time Updates • Triggers
CONTENT API Push or stream data/content into AIE DATA & CONTENT CONNECTORS
WEB SERVER CMS/SHAREPOINT/ FILE SERVER
EMAIL HADOOP/ADBMS
CONTENT &
eCOMMERCE
UIA APPLICATIONS BI/Reporting/Visualization
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Data Marts
ERP CRM
Enterprise Data Warehouses
Attivio Addresses the Variety and Complexity of Big Data
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Social Analytics Today
• Lots of attention to Social Media
• Lots of Social Media Collection, Analysis, Engagement Services
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Relevance of Social Media Sources by Industry
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Customer Experience Management
• With the advent of Big Data, technologies have arisen to unlock analytical insight from all sources of customer interaction
– Some of these technologies focus on webclick logs
– Others focus on social media and text-based sources of information
• We believe unified information access is the key to tying it all together
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Case Study: Leading Financial Services Firm
Solution: Customer Experience Management
• Single integrated view of all customer information
• Sentiment analysis of customer interaction history, across all channels
• Identify patterns or common themes from past interactions
• Enable recommendations of content most relevant for a given customer
• Assess customer interactions, transactions leading up to and after campaigns
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Dashboard for leading financial services firm: Analysis of customer interactions, correlated
with major transactions
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Learn more
Attivio customer experience management resources:
http://www.attivio.com/solutions/by-business-need/360-degree-view-of-the-customer.html
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Thank You
