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A presentation on how to use social media for real time campaigns. With some case studies.
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Dan Slee, Walsall Council Epic Social Media, Glasgow, September 2011
Real time social media campaigns can make routine tasks sexy
#whatwedo
Sometimes local government seems dull...
Aim: ‘It’s not just bins...’
Just bins...?
700 services
How did we used to tell people?
+
The landscape has changed
You need to map your landscape
The Walsall media landscape 2005
The Walsall media landscape 2005
21 journalists or photographers
The Walsall media landscape 2011
The Walsall media landscape 2011
The Walsall media landscape 2011
21 journalists or photographers9
The Walsall media landscape 2011
23,000
20,000?
7,000
222,000
“People might not go to their council website to read news but they’re happy to sign up for Facebook and Twitter feeds that bring the news to them.”
- Adrian Short, web developer
What does a real time campaign look like?
Case study: Twitter Gritter
Why?
Do, and tell...
Case study: GMP 24Four Twitter accounts, one authority.
Case study: Walsall 2414 Twitter accounts, one authority
We told them about the things we do
everyday
Things we’re too busy to shout about...
Would anyone listen?
We reached an audience of 116,000 on Twitter
Source: Tweetreach
Rolling blogs...
We started at 6am...
Conclusion:Routine is interesting
Conclusion:Routine is interesting
(But people always think their job is dull.)
Case study: Water Aid 246 Twitter accounts, global
Routine is interesting
xxxxxxxxxxxwateraidpicxxxxxxxxxxxx
It doesn’t have to be big...
Case study: Mole Valley 15One Twitter account
Case study: Mole Valley 15One Twitter account
Mole Valley District Council
Shropshire County CouncilSouth Birmingham Police
Walsall Council with Walsall Police and partners
Scottish Local Government
RSPCA
Case study: #whatwedo28 Scottish councils
Case study: #whatwedo28 Scottish councils
Case study: social media in a riot
Case study: riots
Case study: riots
Case study: riots
Walsall 24 How to:
1. Get some buy-in.
Walsall 24 How to:
2. Get a Twitter account.
1. Get some buy-in.
Walsall 24 How to:
2. Get a Twitter account.
3. Get some information.
1. Get some buy-in.
Walsall 24 How to:
2. Get a Twitter account.
3. Get some information.
4. Get going...
1. Get some buy-in.
Forward planning...
Be off-line...
Internal comms...
Live blog it...
Afterwards, do a highlights package...
How do you measure success...?
• Increase in followers
• Potential audience via tweetreach.com
• A call to action
• Media coverage
What’s next?
Man by wall Garry Knight http://www.flickr.com/photos/garryknight/5542172347/sizes/l/in/faves-Council meetingdanieldslee/http://www.flickr.com/photos/usnationalarchives/3815840040/sizes/l/in/faves-danieldslee/Libraryhttp://www.flickr.com/photos/crazysphinx/4933477918/sizes/l/in/photostream/School bushttp://www.flickr.com/photos/pagedooley/2474926476/sizes/l/in/photostream/Mother and childhttp://www.flickr.com/photos/timailius/2074420635/sizes/l/in/photostream/
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