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What does the word “pinning” mean to you? In the long-ago era of the ‘50s, being pinned meant a visual display of affection. Fast forward to 2012…and pinning still means deep love …with Pinterest. Pinterest is now the fastest growing online site for social sharing. This presentation will help you understand the significance of Pinterest, how you can help your clients understand how to integrate it into a total marketing program, and how you can use it in your own business.Brought to you by Mohawk MakeReady, this presentation can be used by your printing business for internal training initiatives.
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July 2012 | Pinterest Introduction
Why Printers Should Consider Pinterest
July 2012
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Speaker Notes
July 2012 | Pinterest Introduction 2
PinningThe act of visually sharing content
July 2012 | Pinterest Introduction 3
Visual StatsImage credit: Fast Company
July 2012 | Pinterest Introduction 4
Pinner The person who does the sharing
Pin It Button Button that can be placed on websites to
facilitate sharing. Pins added like this link back
to the original source.
Pinboard A collection of pins created on a topic
Repin Reposting someone else’s pin
Becoming Pin-proficient
July 2012 | Pinterest Introduction 5
It’s not just B2C… B2B organizations can benefit from the use of Pinterest, especially as a site traffic
driver.
Don’t assume it’s not for you…
July 2012 | Pinterest Introduction 6
July 2012 | Pinterest Introduction 7
Hey, you already have some visual content!
• Ebooks, brochures, white papers—create a board that gives you instant
credibility
• Photos of happy customers! Even better if they’re using your product.
• Interesting videos your business has produced, your industry speakers
(look for pinterest’s separate tab for videos)
• Showcase executive management, with bios and photos
• Repurpose images from your blog articles
• Infographics are hot—and highly viewed on Pinterest
July 2012 | Pinterest Introduction 8
Drake UniversityShowcases items of interest their students might be interested in.
July 2012 | Pinterest Introduction 9
Connecting print with pin
Digimarc’s Print-to-Pin technology
connects printed material with the
Pinterest world using digital
watermarking.
July 2012 | Pinterest Introduction 10
Getting Started
• Visit www.Pinterest.com, click “Request an invite”, and enter your email
address. (Or, ask a friend to already has an account to invite you).
• Choose your company name as your user name
• TIP: Make sure you use the same email address you use for your
business’ Twitter account so you can easily share your new pins through
your Twitter account too.
July 2012 | Pinterest Introduction 11
Words of Warning
“You acknowledge and agree that, to
the maximum extent permitted by
law, the entire risk arising out of your
access to and use of the site,
application, services and site content
remains with you.”
July 2012 | Pinterest Introduction 12
Using Pinterest for YOUR Business
• Add a Pin It button to your website
• Pin examples of your work—and work you love
• Create resourceful boards based on a few core keywords that you already
use in your SEO strategy—how about packaging, invitations, annual reports
• Start following users you think would want to follow you back
July 2012 | Pinterest Introduction
Mohawk MakeReady provides practical tools
and actionable information for digital
printers like you.
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We can help…
Visit: www.MohawkMakeReady.com to browse content, request a meeting, or join the community.