7

Click here to load reader

Reaction On Slides 50 56 (Cluetrain Manifesto)

Embed Size (px)

Citation preview

Page 1: Reaction On Slides 50 56 (Cluetrain Manifesto)

50 Today, the org chart is hyperlinked, not hierarchical. Respect for hands-on knowledge wins over respect for

abstract authority.

• Org charts of companies can be found on the web easily as compared to before.

Page 2: Reaction On Slides 50 56 (Cluetrain Manifesto)

51 Command-and-control management styles both derive from and reinforce bureaucracy, power tripping

and an overall culture of paranoia.

• Command and control is a powerful thing to have but it is often abused.

Page 3: Reaction On Slides 50 56 (Cluetrain Manifesto)

52 Paranoia kills conversation. That's its point. But lack of open conversation kills companies.

• Not everyone is comfortable talking about certain topics.

Page 4: Reaction On Slides 50 56 (Cluetrain Manifesto)

53 There are two conversations going on. One inside the company. One with the market.

• Each has their own topics and conversations.

Page 5: Reaction On Slides 50 56 (Cluetrain Manifesto)

54 In most cases, neither conversation is going very well. Almost invariably, the cause of failure can be traced

to obsolete notions of command and control.

• We need to have a healthy and successful conversation.

Page 6: Reaction On Slides 50 56 (Cluetrain Manifesto)

55 As policy, these notions are poisonous. As tools, they are broken. Command and control are met with

hostility by intranetworked knowledge workers and generate distrust in internetworked markets.

• We must use things for what they are built for and not misuse them.

Page 7: Reaction On Slides 50 56 (Cluetrain Manifesto)

56 These two conversations want to talk to each other. They are speaking the same language. They recognize

each other's voices.

• Two different places and conversations. Put them all together and they are related and fits the puzzle.