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in this ppt we repeat the explanation of what is RCS (Rich Communication Suite) for non IT people, explain the Solaiemes portfolio opening RCS with API's to create services on top and creating thin/light RCS clients to make RCS ubiquitous. Finally, we talked, also with lessig style about the role of the carriers and comparing it with other markets, the focus of the carriers should delight the masses, not focused in the high tier pro-app individuals :-)
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RCS, the carriers’ weapon.
The Killer Enabler
Mobile Broadband Forum 2010. RCS Forum Juan Mateu
Communications ?
A real need
Make life easier
Not for everybody :-(
They divide
People with access to
rich devices
People can’t afford
People able to learn the
use
People can’t learn complex
apps
But you want/need
With everybody
Everybody ?
YES !!!
Mum
Work colleague
Your FaceBook updates
boss
Your twitter account
sister
grandfather
Your bank
Your telco customer care
APPS ?????
1 App 1 CASE
Means Nightmare
Few device can store 1000 apps
Very few want to install and learn 1000 apps
My god !!!
could the issue be solved?
Let’s try !
think
The past…
Uuummmhh ?-)
SMS ?
1 thing to learn
Lots of things could
be done
Text people
Receive alerts
vote
Buy a nice song
Sent your opinion to TV
wow
One thing to be learnt
Lots of things to be
done
Everybody learnt
Everybody used it
And it really matters now ?
YES
Now, rich mobility
Now unified communication
s
Now almost always
connected
Different contexts
Different devices
More multimedia
We like rich interaction
And also interacting
with everybody
And even our social media
Imagine
Rich experience
With text
pics
Live video
Pointing your presence
Respectful with your status
ONLY 1 APP
The phonebook
But it seems a messenger
Could be similar
In a powerful smartphone
Your netbook
A simple feature cellphone
Your TV
Does it exists ?
YES
YES?
Believe me
YES !!!
RCS
What’s that ?
Rich Communication
Suite
Who’s behind ?
GSMA
GSMA?
The mobile carriers
organization
RCS = common service ?
YES
Common communication easy tool?
YES
Compatible with all
device tiers?
YES
Also for computers?
YES
Only needing the browser with your laptop?
YES, if you prefer the web based interface
in the TV?
YES
Similar look & feel?
YES
Also 1 experience to learn, 1000 use cases to
user ?
YES
WOW
And then …
Could be successfull as SMS?
YES
And my grandfather could learn ?
YES !
What can we do?
Text messaging
Check presence
Share pic
Share live video
Again….WOW
If I can share…
Not only with people
Also with social media
And social media with me
Your Twitter as a simple RCS contact ?
YES
And my bank with me
Or WEB 2.0 tools
Google Weather as a RCS contact?
YES !
Simple & powerful & for
everybody
Is it real?
Is it coming soon ?
The technology works, carriers
should deploy :-)
Last chance of carriers
To keep a role
A good opportunity for ecosystem
And about us ?
Solaiemes is working on
that
The platform to create use cases with
RCS
RCS Solution Gateway
Opening RCS access with API’s as it was done with SMS in the past
RCS Solution Gateway
Solaiemes aims to use RCS as a common framework to create user-IT-system easy interaction being the IT System 3rd parties:
- CRM platform- Social Media sites (for UGC or receiving updates) - Mobile Advertisment engine.- Alternative “way of access” to use popular web tools
RCS Solution Gateway
MSRP
RCS Solution Gateway
CRM
Social Media
Mobile Ad Engine
CARRIER
IMS/RCS
CORESIP
XDM
dedicated RCS Clients
RESTfulAPI’s
Streaming info
API’s
3rd party
Internet ecosystem
IMS Core, RCS servers, RCS clients DO NOT need any modification
…and the platform to put easily RCS in all screens
RCS Thin/Web Client Server
How to do RCS the ubiquitious carrier communicator?
Combining “Cloud Communication” with javascript customized user
interfaces !!!
RCS Thin/Web Client Server
• For devices with no full computing capabilities (TV, STB) or for having access to RCS trough Web Browser it is needed a way to split the RCS client in 2 sides:
1. Server side hosting the Telco protocol (SIP, MSRP, XDM, etc) cloud based in a shared platform
2. Web GUI or TV/STB widget based on javascript, to create the user experience without the need of installing apps or clients.
• Different “look & feel” RCS “iframes” can be provided on demand. Flexibility.
• It mades RCS as a pure ubiquitous communicator
PresenceIMCarrier
core XDMIMS
mobile and fixed
RCS clients
RCS Thin/Web Client Server
virtual RCS
clientsMSRP SIP XDMMSRP SIP XDMMSRP SIP XDM
UNI
UNI
Web Server
The embeddable “iframes” are RCS clients based on Javasript. The same for TV Widgets
Architecture
Now, the “politics”
Why is the weapon of the carriers?
Because it enriches the communication experience
Of all their customers, and
it means everyone
Not only the “geeks”
Think about…
Ferrari vs Ford
LVHM vs IKEA
Ummmhhh ?-)
Got the point?
YES !!!
Henry Ford make feasible the “driving
experience” for the masses
Ingvar Kamprad put nice well designed
affordable furniture in
everyone’s home
While others (LV & Ferrari) were focused in
delivering the “best” only to a
few
…historically Ikea and Ford made more
revenues and earnings
Taking care of
“the most”
And had a role transformating the world &
improving the lifestyle
With millions of customers
Carriers must take care of “the most”
Delight the masses
And it will be monetized
when got the customers in
love again with carriers
Trust RCS
Thanks ;-)
www.solaiemes.com
Addtional info:
http://www.youtube.com/solaiemes
http://www.slideshare.com/solaiemes
http://blog.solaiemes.com