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Raising visibility, awareness and reach for
your online projectVirtual Class, April 16
Susan MernitKnight Circuit Rider,
Oakland Local Editor/Publisher
Type questions here
WHO IS THE INSTRUCTOR?Susan Mernit, Linked In:http://www.linkedin.com/in/susanmernitTwitter: @susanmernitFacebook: Facebook.com/susanmernit
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WHAT ARE WE GOING TO LEARN:How to set goals and tactics to raise
visibility for your projectWE WILL WORK WITH: SEO,
syndication/partners, social media tags, metrics
WHAT YOU WILL GET: Support for building and executing strategy
WHAT ARE WE GOING TO LEARN:How to set goals and tactics to raise
visibility for your projectWE WILL WORK WITH: SEO,
syndication/partners, social media tags, metrics
WHAT YOU WILL GET: Support for building and executing strategy
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How the classes will work:•We have a weekly 1 hour class you attend weekly•Each class offers hands-on instruction to support your plan/project•Additional resources are posted•There is a weekly assignment (about 1-2 hours of work)•All assignments feed into supporting your plan & strategy
Feedback•Susan will comment on your assignments and interact with you weekly•You will identify peers to work with and share comments & ideas with in the class
Logistics•Everyone has their own forum thread—post assignments, comments• & questions there•Home work is due Friday; Susan will offer comments by Monday•You can see assignments and the classes one week ahead
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Let’s get started! Let’s get started!
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#1 I RIGHT NOW: Identify the problem you’ll work on during this class
Examples:•Low followers/engagement in social media
•Low web site traffic•Poor search engine referral traffic
•Poor third-party referral traffic (aka ”No one links to me”)
•Need more newsletter subscribers
#1 I RIGHT NOW: Identify the problem you’ll work on during this class
Examples:•Low followers/engagement in social media
•Low web site traffic•Poor search engine referral traffic
•Poor third-party referral traffic (aka ”No one links to me”)
•Need more newsletter subscribers
knightdigitalmediacenter.org8
Discussion of issues & programs you posted in response to the questionnaire
Issues:•Same old methods are worn out•Not sure what to do with social media or have to assess impact•Need to reach more/new people•Need to craft a real plan not sure what to do
Discussion of issues & programs you posted in response to the questionnaire
Issues:•Same old methods are worn out•Not sure what to do with social media or have to assess impact•Need to reach more/new people•Need to craft a real plan not sure what to do
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#2 Once you have a problem identified, how can you measure if you’re solving it?
Problem Measurement
Low followers/engagement in social media
More followers, more virality/clicks on FT, RTs on Twitter
Low web site traffic Increased uniques,pPage views
Poor search engine referral traffic
Increase in se referral on Google Analytics
Poor third-party referral traffic Increase in third-party referral on Google Analytics
Need more—and better-- newsletter subscribers
More sign-ups, better Open rates
Write out your problem & measurement tool & lets’ shareWrite out your problem & measurement tool & lets’ share
knightdigitalmediacenter.org10
SO, WHAT NOW?
Let’s discuss: Do you have a problem & strategy you can impact
& measure?What is it?
Who else in this group has a similar one?
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NEXT STEPS: FINALIZE YOUR PROJECT AND HOW YOU WILL MEASURE
1. HOMEWORK Worksheet for this class (download)
2. Useful readings (pick 1-2):
•Measuring social media effectiveness, http://bit.ly/XkWVeB
•Techniques for Maximizing Impact: Listening is Power in Social Media, http://bit.ly/11TAqfJ
•Measuring your social media effectiveness http://slidesha.re/YiiBaQ
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ASSIGNMENT:
This week, you want toa.Read 1-2 articles on measuring effectiveness and post comments on what you’ve learned in relation to measuring your strategyb.Share practical questions or concerns about building and executing a plan to increase visibility
POST RESPONSES in your forum by April 20, pls
NEXT WEEK, APRIL 23, WE WILL FOCUS IN ON USING SEO TO DRIVETRAFFIC AND DISCOVERABILITY
[email protected]@susanmernit
http://oaklandlocal.com
Susan MernitKnight Circuit Rider,
Oakland Local Editor/Publisher
See you next Tuesday, April 23, 9 am PT
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Virtual Class: Raising Visibility | Started on April 15, 2013Virtual Class: Raising Visibility | Started on April 15, 2013
