DemystifyingFixed Mobile Convergence

Rahul KulkarniSenior Manager – MarketingSiemens Enterprise Communications

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Reachability and Accessibility at all times in all locations at the lowest cost

The Enterprise Mobility Challenge

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Communication Landscape of Enterprises - Today

DECT or VoWLAN

Phone forthe Campus

PC withVoIP Client

All Devices with different User Interfaces and different Numbers

Office PhoneMobile Phone

PDA for

Mobile Date Applications

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What’s your Mobility Profile?

Problem:

Needs to be securely connected with organization

Telecommuter

�At office 20% of time

�At home or off-site 80% of time

Sales Road Warrior

�At office 10% of time�At branch office or

client/potential client site 90% of time

Problem:

Needs to be reachable at all times

for sales and inquiries purposes

Problem:

Wireless Desk Jockey

�At the office 100% of the time, away from desk in meetings 50% of the time

High cost of redundant access

methods

World Traveler

Problem:

Soaring Mobility costs

�At branch offices or potential client site world-wide 100% of time

Corridor Wanderer

�At different locations on the campus 100% of the time

Problem:

On campus coverage and

connectivity

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““Mobile workers are looking for convenience, Not cost effectiveneMobile workers are looking for convenience, Not cost effectivenessss”” 22

�Sources: 1-CIO Insight, 2- Frost & Sullivan, 3- IDC

What’s The Impact ?

Only 20% of today‘s workforce is tied to their desk 2

50% of cellular phone bill due to intra-company calling 2

33% of cell calls originated within enterprise premise 2

66% of Enterprise Employees Traveled in 2008 1

70% of enterprises are deploying mobile applications 3

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WLAN @HotSpots

Dual mode operation is the usage of a single device (e.g. mobile phones and PDAs) via cellular and voice enabled WLAN radio networks.

Definition of Fixed Mobile Convergence Solution

@homeoffice

WLAN @the office

WLAN

MobileNetwork on the go

Single device

Single UserInterface

Free of chargetelephony on

campus

Free choiceof operator

Increasedreachability andresponsiveness

Single device

Single UserInterface

Free of chargetelephony on

campus

Free choiceof operator

Increasedreachability andresponsiveness

Continuity of Voice

(Seamless Roaming)

Continuity of Voice

(Seamless Roaming)

FeatureTransparency

Single Number

Seamless integration into

business processes

Enterprise control of security,

GSM expenses

FeatureTransparency

Single Number

Seamless integration into

business processes

Enterprise control of security,

GSM expenses

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Same technology – Different approaches

Enterprise vs Carrier driven FMC

Enterprise Carrier

Access Features Anywhere

Reduce Comm Spending

One Number, One mailbox

Seamless Handover

Coverage Redundancy

Device Availability

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Building Blocks of Enterprise FMC

2. Voice Ready Wireless LAN

ServicesProduct, Managed, Professional

1. SIP-CapableVoIP Solutions

3. FMC Appliance

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FMC ApplianceWhat is it?

The FMC solution consists of two components:

�FMC Appliance

� Located at the central site, sitting on the wired network between the WLAN and the SIP PBX

� Continually monitors and manages mobile user sessions regardless of whether they are on the corporate or public network

� FMC Client

� Software that resides on the dual-mode handset and works with the FMC Appliance to navigate enterprise-cellular exchange

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Functional working of FMC solution

WirelessLAN

LAN

EnterpriseIP network

Enterprise on-site

SIP-PBX

Mobile on-/off-site

Public mobile network

Cellular communication

Consistent feature set & UIConsistent feature set & UI

ONE mailbox & ONE directory

ONE number service

ONE mailbox & ONE directory

ONE number service

Mobilityappliance

Hand-over control

PSTN Gateway

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FMC Solution Delivers:

� One number

� One voice mailbox

� Internal extension dialing

� Access to corporate LD trunks

� Improved in-building mobile coverage

� PBX features – conference calling, etc.

� Least-cost routing

Across all networks

VoIP

MobileVoWLAN

VoIP

MobileVoWLAN

Delivering Enhanced Productivity and Convenience ……while reducing mobile phone charges

FMC SolutionConnect Your Entire Workforce Seamlessly Across All Networks…

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Typical smart phones used in FMC solution

Nokia E Series

Nokia N Series Apple iPhone

Blackberry HTC Diamond Series

Google Android Phone

i-mate K-JAM

Samsung i730

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Smart phones are Mini Laptops

email

word processing

spreadsheets

applications

multiple connection types

viruses

Etc.

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Smart phones are 12 times more likely to belost or stolen than laptops

Every Day In Chicago Alone:

476 Mobile Phones

119 PDA’s / Pocket PC’s

25 Laptops

Are left in Taxicabs.

Securing the Data on these smart devices Securing the Data on these smart devices

is of paramount importanceis of paramount importance

And is a major compliance issueAnd is a major compliance issue

( Thank you Nokia !)

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Mobile Device ManagementHow to secure and manage the Smart Phones?

Mobile Device Management:

Security, Aplication management and Adminstration

Security Settings, Policies, Lock&Wipe

Aplications adminstration, Installation, Updates

Administration of Smart Phones, Inventory

All

Pla

tform

s, O

MA

-DM

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Enterprise Mobility Trends and predictions

Campus and office work will become a luxury for

many workers.

Pervasive wireless connectivity for people,

phones desktop devices, sensors, tags,

machines, etc.

Communication becomes less real-time (“IM as

ring tone”, scheduled communication).

Consumerization of enterprise IT: Employees will

(have to) bring in their own devices to optimize

their workplace wherever they are. CIOs will try to

restrict list of mobile devices used within the

enterprise.

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Questions?

Communication for the open minded

Rahul KulkarniSenior Manager – MarketingSiemens Enterprise Communications

Email: kulkarni.rahul@siemens-enterprise.comMobile: +91 98203 47090