Rage with the machines A sustainable vision of Human-Robot collaboration

Gabriele Molari - Front End Innovation

Tetra Pak

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Moore’s law

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Raymond Kurzweil. The Age of Spiritual Machines, 1999

Is the “Second Half of the Chessboard”?

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We specialise in providing customers with complete solutions

for the processing, packaging and distribution of food products

Focused on our customers

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Present in more than 170 countries and operations in all continents 80 sales offices

32 market companies

6 R&D units

11 Technical Training Centres

48 manufacturing sites

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Total world deliveries 2015

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Carton packaging material, billions of packs 184

Distribution machines

1,047

Packaging machines

411

Processing units

2,118

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Tetra Brik® &

Tetra Brik® Aseptic

Tetra Prisma ® Aseptic

Tetra Classic® &

Tetra Classic® Aseptic

Tetra Wedge® Aseptic

Tetra Rex ®

Tetra Top®

Tetra Recart®

Tetra Fino® Aseptic

Tetra Evero® Aseptic

Tetra Gemina® Aseptic

Popular consumer packaging

184 billion Tetra Pak® packages sold in 2015

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FOOD. PEOPLE. FUTURES.

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Some sustainability actions in 2015

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Industry 4.0

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Technological

progress

Decrease of prices

Abundance

Freed up

from drudgery

and toil

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Technological innovation is progress

Adapted from TED Talk from Andrew McAfee: What will future jobs look like, Feb 2013 / 15

“We are creating a world

where it’s going to be

more and more technology,

and fewer and fewer jobs”

A. McAfee

Adapted from TED Talk from Andrew McAfee: What will future jobs look like, Feb 2013 GM/2016-11-14

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Is it sustainable?

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Is it sustainable?

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"Hey Walter, how are you going

to get these robots to pay union

dues?"

"Hey Henry, how are you going to

get them to buy cars?"

Walter Reuther, head of the workers union Henry Ford II, GM/2016-11-14

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More efficient production

Less waste

Discover new resources (in areas not accessible for humans)

Dangerous jobs

Jobs stolen to humans

Requires electricity

Difficult disposal

Not really multi-tasking\

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Sustainability match

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Race with the machines

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Mass customization challenge

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FULLY AUTOMATED

HYBRID

MANUAL

Qualit

y / V

olu

me

Flexibility / Variety / 22

CoBots market is exploding worldwide

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A sustainable future vision

Tetra Pak: Future Dairy Plant Vision, 2016 GM/2016-11-14

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Human-Robot Interaction

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Source: PwC, 2015 / 28

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Picture: Wired, 2012

Emotional design

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by Kerstin Dautenhahn

► It is a relatively new discipline

► It is not only about programming or coding

► It is not only about one-to-one interaction:

it is more about designing an ecosystem

► User-Centred Design is key:

− Observe and Learn

− Empathize (also with robots)

− Conceptualize

− Prototype

− Do it again

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38. Human-Robot Interaction

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Picture: Wired, 2012 / 32

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