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mike.metral@rackspace.comTwitter: @mikemetral

Mike MetralSolution Architect

Rackspace

Build a Better Way of Delivering IT

April 25, 2013

cloud success starts here

april25-26 sanfrancisco

Mike Metral, Rackspace Solution Architect mike.metral@rackspace.com

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Agenda

• The Open Cloud Model with OpenStack® & Rackspace®

• Why Build Cloud-aware Applications?

• Make the Cloud Your Own – The Hybrid IT Model

• Leveraging Unified Management and Automation

• Demo

• Q&A

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• Open source software to run a cloud anywhere on commodity hardware

• Aimed to deliver massive scale

• An ecosystem devoted to innovation

• Flexibility in deployment/features

• Standards for broad deployment

• No fear of lock-in

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Our Vision: A Global Open Cloud

ALL BACKED BY FANATICAL SUPPORT ®

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The Rackspace Portfolio

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Leveraging RightScale® TO MANAGE MULTIPLE CLOUDS

RACKSPACE DATA CENTERS CUSTOMERSITE

DATA CENTERX

PUBLIC OR PRIVATECLOUD

PRIVATECLOUD

PRIVATECLOUD

PUBLICCLOUD

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Cloud Maturity

Low High

Provisioning Time

High

Server Automation

Multi-Cloud

ApplicationAutomation

Continuous Optimization

Launch through OS ImageBootstrapping

Launch servers via scriptsUse of Chef or Puppet

Use of templatesCode once, use everywhereGovernance

HASelf-healingAuto-scaling

Dynamic workloadsHA ProductionSDLC Test/Dev to ProductionBC/DR

Mat

uri

ty

Value to Business

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Application Centric Model

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Cloud Approach Traditional Approach

ApplicationFocused

InfrastructureFocused

Apps

RightScale

Rackspace Private Cloud powered

by OpenStack

KVM

Infrastructure

Apps

vCloudConnector

vCloudDirector

Infrastructure

ESX

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Applications & Data

RightScale Cloud

Management Platform

Cloud Infrastructure Software

Virtual Servers & Networking, Cloud & Storage Controller

Hypervisor

Cloud Infrastructure Software

Host Servers – CPU, Memory, Networking, Storage

Web Apps, Dev/Test, Self-Service, etc.

CommodityHardware

Define Your Cloud• What customization do you need for your business?

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Unified Management

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Case StudyBehance is a platform to showcase and discover creative work.

CHALLENGES:Fast-growing company with huge amount of images to store, process, and deliver.

RACKSPACE and RIGHTSCALE SOLUTION:Rackspace® Dedicated Servers, Cloud Servers, RackConnectTM, Dedicated Network Attached Storage (dNAS) all managed with RightScale Cloud Management

BUSINESS OUTCOME:Company can rapidly scale its business; able to store lots of user-generated content; saves time and money; allows their development team to focus on building a better product.

“Rackspace Cloud Servers and RightScale allow us to add capacity the moment

we need it, and not a moment later.”

Chris Henry, Head of Technology at Behance (an Adobe company)

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Workload Liberation Preserves Choice

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Cloud Management Platform

InternalPrivate

ExternalPrivate

Public

Multi-Cloud filters

GeographyCostPerformanceFeaturesComplianceSecurityExisting Vendors

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DEMO

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RightScale and Rackspace Onboarding

Scoping & Design

Project Planning & Guidance

Go-liveSupport

ActivitiesProject scoping

Rackspace and RightScale architects and engineeris assigned toyour team

DeliverablesArchitecture designdocument

Step-by-stepwork plan

ActivitiesDedicated projectmanagement and scrums Technical guidanceto track progressand troubleshoot

DeliverablesTracking of projectwork plan

ActivitiesTesting & Optimization assistance andguidance

Pre-launchdeployment review Launch day support

Account Managers assigned

DeliverablesLive System

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Scoping & Design

• Commitment to new Philosophy• Willing to “break-the-glass”• Identifying appropriate next-gen architecture• Decouple application layer• Transformation of data layer• Enhancing & evolving personnel skill set

• Hardware• Tailoring compute, storage & networking

resources to your application needs

• Identifying appropriate targets for on-demand capacity

Activities• Kick-off call

• Project scoping call

• Rackspace + RightScale architect and engineer is assigned to your team

Deliverables• Architecture design document

• Step-by-step work plan

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Project Planning & Guidance

• Use of pre-built RightScale Templates, Alerts, Escalations and Monitoring

• Advise on application deployment and management best practices

• OpenStack Training

• RightScale Training

Activities• Dedicated project management and scrums

• Technical guidance to track progress and troubleshoot

Deliverables• Tracking of project work plan

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Go-Live Support

• Testing, Optimization and Automation Test|

• Rackspace 24x7x365 Fanatical Support®

• Access to OpenStack expertise• Monitoring• Remote Patches & Upgrades

• RightScale/Rackspace Support• “No Hand Off” policy• Infrastructure and Application support unified

• Post Evaluation Review

• Next Phase Planning

Activities• Testing & Optimization assistance and guidance

• Pre-launch deployment review

• Launch day support

•Account Manager is assigned

Deliverables• Live System

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Why RightScale and Rackspace?

• Keep the “why” in mind• We believe in a new and better way to deliver IT to your business• We will help you get there• You’ll escape the drudgery, flakiness and inflexibility of the old way• You’ll become the person who moves your company forward

• Tap into the RightScale & Rackspace Braintrust • Work with the cloud experts• RightScale is the first cloud management platform and has launched over

5 million cloud servers through it’s platform • Rackspace is known as the leader in providing choices for customers,

starting the OpenStack initiative and Fanatical Support. • You won’t find a better team to work with

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Thank You!

Questions?