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Howard Bashford talking about customers who do not use the internet and how to encourage them to access the benefits of being online.
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Meeting the needs ofour customers
Who are our customers
• 8.4 million adults are not online
• 65% of over 65 year olds do not have internet access
• Home and housing associations
• 29% of 65+ use the internet for travel
What is the key driver
What is the key driver
Motivation
Inspire customers
Engage customers
Engage customers
safe accessible intergenerational e-inclusion
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