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QR Codes: What Marketers Need to Know

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• Website

• Form (email opt-in; sweepstakes)

• Video or photo

• Social media account

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• Phone number

• Text message

• V-card

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• Hidden message

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So what?

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So now what?

http://goqr.me

http://qrcode.littleidiot.be

http://ibm.co/qrcodebranding

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Questions to ask yourself…

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Is my site mobile friendly?

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How are you tracking?

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Tracking on your site:

• Use http://mghus.com/?=qr

• Go to Analytics > Content

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Tracking on external (ex:YouTube):

• Do re-direct from your site

• http://mghus.com/qr >

http://youtube.com/rickroll

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Am I providing options for

non-smartphone users?

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To learn more, scan this:

Or text “PRODUCT” to 12345.

http://websiteurl.com

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Will my URL change?

QR codes always stay the same.

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Watch our funny video

here:

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Watch our funny video

here:

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Will my customers care?

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Questions?