1. QR Codes Transforming the Retail Experience
Dr. Raj Veeramani
Professor and Executive Director
UW E-Business Consortium
Bill Finn
President & CEO
Finn Digital

2. QR Codes The basics
QR codes are a type of two-dimensional bar code.
QR codes are intended to be scanned by the camera on a mobile phone, providing a fast and easy way to transfer information.
The phone uses a reader application to recognize the QR code and convert it to a small amount of data, either text or often a URL pointing to a mobile web page.
2D barcodes can contain more information than a traditional one-dimensional barcode. They are also easier to read at various angles, difficult lighting conditions, as well as for device cameras with limited focusing capabilities.
3. Types of2D Barcodes in retail
Microsoft Tag
QR Code
4. Why retailers should care about QR codes
Growing use of mobile devices by consumers

82% of consumers already use mobile phones during their shopping trips (InsightExpress study)

5. By the end of 2011, over 60% of mobile phone users in the United States will own a smartphone capable of scanning mobile tags (Peter Mayer Research)