All About QR CodesAnd their uses in Marketing

by Randy Allen

Wednesday, February 22, 12

What is a QR Code?• A 2D barcode - QR - means Quick

Response (Can be read very quickly!)

• Created in 1994 by Toyota Subsidiary Denso-Wave to track vehicles during the manufacturing process

• Several Versions exist and can store up to 4296 alpha numeric characters

Wednesday, February 22, 12

QR Codes Cont’d• Using Reed-Soloman error correction

there are 4 error correction levels available to ensure the data is readable even on a partially damaged QR Code. Up to 30% of the QR code can be covered up or damaged and still be read.

• QR Codes can be customized as in the following examples & remain readable!

Wednesday, February 22, 12

Other Info• QR code links can be changed - services on

the internet allow you to create a code and vary the URL as you see fit. Flexible in that you do not need to re-print the QR Code.

• QR codes can allow us to significantly reduce paper consumption!

• QR Codes are FUN!

Wednesday, February 22, 12

Uses for QR Codes• Link to a video or video channel

• Link to website

• Vcard / MeCard info on Biz Card

• Coupon

• Get a file (pdf - basically any URL)

• Get instructions

• MSDS

Wednesday, February 22, 12

QR Code Uses• Load a Map coordinates into your phone

• Send a text message / make a phone call

• Bookmark a website

• Get an iTunes App

• Make a statement

• Create Games

Wednesday, February 22, 12

Wednesday, February 22, 12

Wednesday, February 22, 12

Be Creative!

• Think of ways you can use these codes within your business or marketing.

• QR codes can be generated on the fly using the Google Charting API

• You can have a directory listing that has QR codes with VCard data for your company.

Wednesday, February 22, 12

Top QR Code Scanners

• Not all software is created equal

• I-Nigma - used in Japan for many years - made for most platforms

• QRafter - iPhone app for generating and reading QR Codes

Wednesday, February 22, 12

Links• www.keremerkan.net

• www.denso-wave.com

• www.qrmediaguide.com

• www.qrlicious.com

• www.qrstuff.com

• www.qrchocolates.com/

Wednesday, February 22, 12