Josh Fleming,Lessing-Flynn Advertising

QR CODES

From Creation To Best Practices

Who Is This Guy?

Agenda

• What are QR Codes?• Creating a QR Code• Best Practices

– The Good– The Bad– The Ugly

• Challenges

This is a QR Code

• Two Dimensional bar code• Connects print to the web• 28% of people have scanned a barcode

Reading QR Codes

QR Code Process

Making QR Codes

Offline To Online

Mobile Utility

Where You Are…

Where You Are…

The Good

The Good

The Good

The Good

The Good

The Good

The Good

The Good

The Bad

The Ugly

The Really Ugly

Challenges

•One & Done

•Adoption Rate

•Strong Incentives

Recap

•QR Codes should have a reward or incentive

•Multiple uses – think creatively

•Utility / Where they are is essential

•Print to Online NOT Online to Online!

Open Discussion