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Slides from the QlikView in Media with Mike Foster, Director Global Market Development, Infrastructure Services, Mick Ridley, Managing Director, META and Gareth Burkhill-Howarth, Global Head of Projects, Kinetic Worldwide, which were presented in Customer QlikTalk track II at the Business Discovery London event on November 22nd 2011
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QlikTalk:
QlikView in Media
Mike Foster
QlikView in Media
Mick Ridley, Managing Director, META
Gareth Burkhill-Howarth, Global Head of Projects, Kinetic Worldwide
Kinetic is the global leader in understanding how brands can
connect with people’s lifestyles and the environments they
engage with
Meta is a data consultancy specializing in enabling
companies to better utilise the data they produce on a daily
basis.
1 2 3 4 5
Surfacing insights
Simplifying data
Achieving clarity
Realising value
Monetising experience
5 ways QlikView makes a difference
Simplifying multiple data sets
Achieving clarity in complex data
Achieving clarity in complex data
Achieving clarity in complex data
Achieving clarity in complex data
Achieving clarity in complex data
Achieving clarity in complex data
Achieving clarity in complex data
Achieving clarity in complex data
Achieving clarity in complex data
Realising value
Realising value
Realising value
Realising value
Realising value
Realising value
Realising value
Monetising experience
• Extending our offering to clients
• Helping clients understand the data they generate
• Often tying back to marketing and media activity
1 2 3 4 5
Surfacing insights
Simplifying data
Achieving clarity
Realising value
Monetising experience
5 ways QlikView makes a difference ...
1 2 3 4 5
Operational data and day-to-day planning
and buying
Regional and global media spends,
monitoring traded revenues
Proprietary research data used in media
planning
Exploiting syndicated data to gain a
planning advantage
Extending our offering beyond core
media to our clients
... and how is this specific to Media
“QlikView enables Kinetic and
META to deliver insight and
reporting across the full
spectrum of our offering,
ensuring our businesses
achieve maximum value from
the information we have
access to.”
Kinetic Worldwide – www.kineticww.com
META – www.metaww.com