HOW DOES YOUR MEDIA PRODUCT

REPRESENT PARTICULAR SOCIAL

GROUPS?Question 2

My target audience was based on young people who enjoy listening UK Hip-Hop and Grime especially towards a majority male audience. I created a masthead that related to my target audience and designed it to look trendy, hip and modern. The word “Madting” is a local slang used by young people nowadays to describe something epic, so I decided to name my magazine after the word for them to relate to and pick up my magazine to read.

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The main cover star was an upcoming rapper who I used as the main topic of my music magazine. On the cover of my magazine the artist in the cover image comes across to the audience as confident, the chain he his holding portrays wealth and riches and he has a certain swagger about him that attracts the audience which is the normal outgoing look for British rappers these days to read the magazine.

The cover star is a young black man who represents the youth of the urban society, with his cap switched from back to front and his casual but hip dress sense the audience can relate to him since he may be from a similar background to where the targeted reader comes from. I also feel that my magazine is more masculine as it does not feature a lot of female artists. This was also based on my research and knowledge of XXL Magazine