49%Source: Placed, 2013

…of Black Friday shoppers will use smartphones to

locate discounts, download coupons.

Source: Placed, 2013

43%…of Black Friday consumers regularly showroom when they go holiday shopping.

Estimated increase in Black Friday sales this

year, compared to 2012.

58%Source: BDO USA, 2013

MILLENNIALS

…are nearly four times more likely to shop on Black Friday than baby boomers.Source: DBB Worldwide,

2013

58%Source: Asurian, 2013

…of Black Friday consumers believe smartphones are a

critical part of the shopping

process.

14%Source: Dogs Bollocks 5,

2013

Twitter users are …more likely to shop on both Black Friday and Cyber Monday, compared with other consumers.

44%Source: DealNews, 2013

…of Black Friday consumers shop for themselves.

140MILLION

Number of shoppers expected to make purchases over Thanksgiving weekend, including 33 million on the holiday itself.

Source: National Retail Federation, 2013

13%…of consumers are planning visits to physical stores this Black Friday.Source: Nielsen, 2013

Source: Nielsen, 2013

72%…of consumers named department stores as their top choice for Black Friday holiday shopping.