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This presentation was given at the American Federation of Teachers Communications Network Conference in Silver Spring, MD on June 18, 2009. It provides an overview of the social media landscape in the context of labor communications, and provides tactics and examples of using Facebook, twitter, and other social media tools to build relationships and support organizing communications. Presented by Kurt Voelker, CTO, Forum One Communications http://www.ForumOne.com / [email protected]
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Online Trends for Communications Impact May 2008 1
Put Down the Bull HornBuilding interactive relationships in a
world of friendingKurt VoelkerForum One Communications
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Online Trends for Communications Impact May 2008 3
Facebook CNN
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Social Media & Networks
• What’s happening here? An Overview
• Tactics and Examples
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The Way We Use the Web Has Changed
SearchLinkReadRepeat
SearchLinkPostTagShareTellCollaborateWork
95’ish 2009
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Online Trends for Communications Impact May 2008 7”“What is the Social Web?
Using the internet to instantly
collaborate, share
information, and have a
conversation about ideas or
causes you care about.Beth Kanter
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Three Strategic Opportunities to Guide the Movement OnlineThe “People-Powered” nature of the
movement is a great fit for the social web.
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Online Trends for Communications Impact May 2008 10”“The share of adult internet users who have a profile on an online social network site has more than quadrupled in the past four years -- from 8% in 2005 to 35% at the end of 2008.
Pew Internet & American Life
Jan 14, 2009
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Online Trends for Communications Impact May 2008 12
Social Tool Primary Focus Leading Sites
Social
NetworksConnect
Social
Bookmarking Discover &
ShareRich Media
Micro BloggingGreat at
Both
Popular Social Sites that Lead the Pack
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But Don’t Ignore the 1,000’s of Niche Networks
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Facebook’s Viral Engine:“Activity Streams”
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Facebook Page
• A permanent point of presence
• Publicly-accessible
• Updates distributed to fan’s newsfeeds
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Facebook Connect: From Your Site or Blog to the Activity Stream
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Twitter Demographics
Source: Compete: http://blog.compete.com/2008/05/15/twitter-traffic-growth-usage-demographics/
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The Conversations are out there: Listen for them, then jump in.
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One Million Voices Against FARCBogotá, Colombia. Feb 4, 2008.By: Alberto AceroSource: Facebook
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Case Study
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Green Hour Results
• Doubled traffic: 8,000 to 16,000 page views
• List size doubled: 2,500 to 5,000
• 35% open rate
• New relationships with influential “mommy
bloggers.”
• A slow, patient process!
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Key Take Aways
• Take the time to listen: Find the conversations that matter and contribute.
• Participate, don’t just broadcast
• Steady, even if small, participation builds results
• Social Media compliments your broader communication
• Jump In!
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Thanks!
Email:[email protected]
Twitter:@kvoelker
www.forumone.com