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purechannels offers strategic as well as operational channel-focused marketing services to IT vendors. We know about the channel and we are responsive, flexible and cost-effective. We are experienced in supporting all types of IT channels including the European SMB market, and are highly proficient in building best-of-breed CRM and PRM solutions and managing complex, multi-lingual and multi-media projects. We pride ourselves in being able to deliver all of the services and tools you need to achieve your channel objectives. Our reputation is built on delivering your promises. Whenever we accept and commit to a project, we always finish it, as and per your brief. If the goalposts haven’t changed from your side, we will not ask you for more time or budget half-way through the execution and that's a promise! Above all, we are driven by results! We always work to meet or exceed your objectives, using ‘best-practice’ marketing tools and policies honed with years of experience. We are fanatical about ‘closing the loop’ on lead generation activities and ensuring that your marketing budget achieves the best return on investment possible.
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purechannels, an overview
Presented by Olivier ChoronManaging Director, purechannels
©2011 purechannels Ltd. All rights reserved.
Agenda
• A marketing partner with a difference• How to optimise your channels
• Channel Strategy
• Channel Development
• Channel Marketing
• Channel Rewards
• Partner Relationship Management
• Channel Communications
• What we do and who for• Some of our work
©2011 purechannels Ltd. All rights reserved.
A marketing partner with a difference
We are experts in…
Strategic and operational channel sales and marketing services including
channel development and global programme creation, execution and
management.
We understand how to achieve results by…
‘Marketing to partners’ - channel marketing programmes
‘Marketing with partners’ - sales tools and co-marketing services
‘Marketing through partners’ - lead generation campaigns
©2011 purechannels Ltd. All rights reserved.
About us
• Founded in 2003 as a global PRM consulting company
• Branded as purechannels in 2006 driven by customer demand
• Focused on the IT industry
• Team of experienced Campaign Managers and Consultants
supported by a trusted network of preferred suppliers
©2011 purechannels Ltd. All rights reserved.
How to optimise your channels
purechannels servicesYour channel objectives
©2011 purechannels Ltd. All rights reserved.
Channel Strategy
Channel Strategy
Building the optimal channel through research, analysis and planning
CHANNEL STRATEGY services from purechannels:
• Strategic business & route-to-market review, assessment & channel structure planning
• Profiling and mapping of key target markets and competitors
• Financial / Point Of Sales (POS) transactional sales analysis
• Partner research and focus groups
• Channel business and marketing plan creation
How purechannels helps you…
your channels
©2011 purechannels Ltd. All rights reserved.
Channel Development
Channel Development
Developing your channel through partner recruitment, engagement, enablement, sales
process management & closure
CHANNEL DEVELOPMENT services from purechannels:
• Highly specialised and volume partner recruitment and engagement
• Partner enablement through training, sales and marketing support
• Pipeline development through account management and knowledge transfer
• Partner programme creation, launch and management
How purechannels helps you…
your channels
©2011 purechannels Ltd. All rights reserved.
Channel Marketing
Channel Marketing
Driving business growth through targeted and measurable channel marketing programmes
CHANNEL MARKETING services from purechannels:
•Brand development
•End-user lead generation campaigns
•Closed-loop campaign management
•Virtual partner marketing resources
•Marketing fund maximisation
How purechannels helps you…
your channels
©2011 purechannels Ltd. All rights reserved.
Channel Rewards
Channel Rewards
Proactively reaching and influencing your sales channels
CHANNEL REWARDS services from purechannels:
•Debit card loyalty programmes with fully-branded VISA/Mastercard prepaid cards
or ecards
•Loyalty programme marketing and recruitment
•Incentive and loyalty programme creation and management
How purechannels helps you…
your channels
©2011 purechannels Ltd. All rights reserved.
Channel Relationship Management
Partner Relationship Management
Getting the most value from your partners through smart channel management tools
PARTNER RELATIONSHIP MANAGEMENT services from purechannels:
•PRM integration planning
•Intelligence-based partner locator tools
•Deal registration and lead management
•Co-op and MDF management
•Partner data management
How purechannels helps you…
your channels
©2011 purechannels Ltd. All rights reserved.
Channel Communications
Channel Communications
Creating and delivering intelligent information through effective two-way
partner communications
CHANNEL COMMUNICATIONS services from purechannels:
•Fully integrated campaigns including e-communications and direct mail
•Co-branded programmes and impactful partner collateral
•Website and partner portal creation and development
•Multi-lingual, multi-version collateral and e-communications
•SEO, PPC and Social Media tools and consultancy
How purechannels helps you…
with your channels
©2011 purechannels Ltd. All rights reserved.
What we do… Who for…
Global PRM support, channel datamanagement, partner newsletters, partner locator, surveys, certificates/plaques, etc.
PRM evaluations
Lead generation
Channel loyalty (VISA cards/ ecards)
Some of our clients
©2011 purechannels Ltd. All rights reserved.
What we do… Who for…
Partner programme review/ design
and partner recruitment
Collateral and others…
Some of our clients
©2011 purechannels Ltd. All rights reserved.
purechannels recruited over 300 partnersfor SHL in less than 3 months
Some of our work: SHL
©2011 purechannels Ltd. All rights reserved.
What they said…
“Even though we are in a niche market and the recruitment sector
was new to us, purechannels immediately understood our objectives
and helped to shape our vertical proposition in a very short space of
time. We had a tight deadline and they worked brilliantly with our
existing suppliers to manage a recruitment campaign which has
resulted in nearly 300 new partners for us in around three months.”
Sarah Bishop, Marketing Manager, SHL
Some of our work: SHL
©2011 purechannels Ltd. All rights reserved.
We generated 310 new partner leads in 20 days
Some of our work: Steljes
©2011 purechannels Ltd. All rights reserved.
What they said…
“The expertise, energy and skill of the purechannels campaign
managers and in-house telemarketing team are second-to-none.
From the outset they fully understood our business and its needs,
and armed with that knowledge generated lead after lead after lead.
Using integrated direct marketing tactics, this partner recruitment
campaign has achieved staggering results, which are now converting
into fruitful returns for our business.
Sally Mortimer, Channel Marketing Manager, Steljes Limited
Some of our work: Steljes
©2011 purechannels Ltd. All rights reserved.
We created a new Partner Locator Tool using real-time data
Some of our work: Trend Micro
©2011 purechannels Ltd. All rights reserved.
What they said…
“With an inherent understanding of our business processes,
purechannels took our brief and delivered beyond it in a very short
space of time. Our new partner locator tool not only delivers clear,
accurate and valuable partner information to the end user
community, it also enables end users to find their most suitable
partner very quickly and simply, which ultimately means new sales of
Trend Micro products are more likely to be realised.”
Karen Holland, Senior Manager, Partnership Programme Office,
EMEA, Trend Micro
Some of our work: Trend Micro
Thank you!
For more information, contactOlivier Choron01424 774925 / 07876 [email protected]