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By Brad Hertenstein for Summit by the Sea 2014
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CONNECT WITH US:IT: Customized to Your Advantage
Pure Applications + Patterns + Prolifics = Feeding Change Summit by the Sea
Brad Hertenstein, MBA
Enterprise Architect, WebSphere Brand Leader
Public | Copyright © 2014 Prolifics
CONNECT WITH US:
What Makes Prolifics Different
Public | Copyright © 2014 Prolifics 2
Global Delivery AdvantageFrom offices throughout North America, Europe, and Asia, we
deliver solutions across the world.
Core ValuesThought Leadership & Innovation: We invest in industry-specific
expertiseCustomer Centric: The value received by the client is the core focus of
every projectAccountability: We follow through on our commitments
Trust & Teamwork: We establish long term partnerships with our clientsEthical Behavior & Integrity: Our reputation and employees = our most
important assets
Industry FocusProlifics utilizes its wealth of expertise to provide
comprehensive business solutions to all major industries.
Technical ExcellenceCombining business flexibility and cost
competitiveness with excellence in technical skill, Prolifics drives success.
CONNECT WITH US:Public | Copyright © 2014 Prolifics
How Prolifics Can Help You
3
Adapt faster than the competition with continuous process improvement
Transform your applications to increase business agility
Create best-in-class customer and employee experiences. Become more social and collaborative
Gain actionable insight with an intelligent approach to security
BUSINESS PROCESS
MANAGEMENT
SOA INTEGRATION USER EXPERIENCE SECURITY
Drive business growth with proactive IT management
Maximize IT investments with end-to-end testing
Optimize business performance with smarter, faster decisions
Increase efficiency within your organization and achieve “straight through processing”
APPLICATIONINFRASTRUCTURE
TEST ADVISORY, APPLICATION TESTING &
TEST AUTOMATIONBUSINESS ANALYTICS
OPERATIONAL DECISION
MANAGEMENT (ODM)
Simplify employee and customer access to the documents they need when they need them
Get the most out of your IT to create competitive advantage.
Leverage global expertise to support your IT environment
Optimize your software spend to achieve business value
ENTERPRISE CONTENT MANAGEMENT
ADVISORY SERVICES
MANAGED SERVICES
SOFTWARE
CONNECT WITH US:Public | Copyright © 2014 Prolifics 4
Technology Evolution in IT Operations
Source: 2012 IBM Data Center Study: www.ibm.com/data-center/study ( http://www.ibm.com/data-center/study )
• According to Gartner’s analysis worldwide IT spending in 2013 was about $3.7T• IBM’s 2012 Data Center Study showed that only 1 in 5 organizations allocate more than
half their IT budget to new projects and innovation
~ $2T in IT annual spend in Operations
Least efficient data centersUse of new technology:43% first and fast technology
adoption1% move virtual machines to meet
desired outcomes21% use storage virtualization3% use a storage service catalog
(tiered storage)
Results:
65%
New projects
35%
Most efficient data centersUse of new technology:86% first and fast technology
adoption58% move virtual machines to
meet desired outcomes93% use storage virtualization87% use a storage service catalog
(tiered storage)
Results
47% 53%
Newprojects
Maintaining existing infrastructure
Maintaining existing infrastructure
CONNECT WITH US:Public | Copyright © 2014 Prolifics 5
Project delays further inhibit…
Top Causes of Project Delays
HardwareTroubleshooting and tuning production environment
Integration, configuration and testing of the infrastructure
Installation, cabling and network access for the environment
SoftwareIntegration, configuration and testing of applications
Integration, configuration and testing of middleware
Configuration, build and deployment of applications
45%
45%
29%
41%
35%
34%
Phase Time (days) Budget
Specify/design 73 - 96 14% - 16%
Procure 57 - 112 19% - 21%
Implement 74 – 93 12%
Configure/test 74 – 80 10% - 11%
Cluster & HA 66 – 104 11% - 12%
Backup 44 – 108 10%
Tune 89 – 98 9% - 10%
Management 67 – 110 9 – 10%
34% of new IT projects (US) deploy late
Typical IT Project Time and Budget
From a commissioned study conducted by Forrester Consulting on behalf of IBM
CONNECT WITH US:Public | Copyright © 2014 Prolifics 6
Is your organization fully able to exploit emerging IT trends?
IT economics is driving
converging systems
Mobile, social, big data & analytics are redefining
client engagement
Cloud is the new delivery
model
IMPROVEIT EFFICIENCY
by simplifying the
IT lifecycle
ACCELERATE new
applications, big data and analytics
SIMPLIFY CLOUDapplication
platforms and infrastructure
CONNECT WITH US:Public | Copyright © 2014 Prolifics 7
Everything is Pizza when on a Diet!
CONNECT WITH US:Public | Copyright © 2014 Prolifics 8
Source: Albert Barron on LinkedIn, via @MarkRussinovich
CONNECT WITH US:Public | Copyright © 2014 Prolifics 9
Build In Your Expertise at Each Layer
Represents “commodity deployment” capability
Requires user to implement scripts, own part of the process
Broad coverage: handles the “everything else”
General Purpose Management
(e.g. PureFlex System)• Provision storage, VMs, VLANs, etc.• Runbook automation (scripts)• Infrastructure level monitoring
Deep value out of the box with no scripting through patterns
Environment is “modeled” by pattern creators, not “scripted” by users
Patterns available in PureSystems Centre for select IBM, ISV, and 3rd party products
Workload-Aware Management
(e.g. Pure Application System)• Configure middleware • Connect middleware components in multi-server topology
• Configure high availability• Policy-based elasticity• Ongoing lifecycle management• Middleware-level monitoring• ….all without scripting!
Most clients will need a mix of both
CONNECT WITH US:Public | Copyright © 2014 Prolifics 10
Patterns Target Middleware cost reduction
Patterns of Expertise: Proven best practices and expertise for complex tasks learned from decades of client and partner engagements that are captured, lab tested and optimized into a deployable form
MonitoringLifecycleManagement
• Pre-defined application architecture for each part of the application (database, web server, etc)• Pre-installation on an operating system• Pre-integration across components• Pre-configured & tuned• Pre-configured Monitoring• Pre-configured Security• Lifecycle Management
• In a deployable form, resulting in repeatable deployment with full lifecycle management
• Delivers superior results:• Speed: Faster time to setup, configure• Agility: Less time required to adapt to changes• Efficiency: Reduced costs and resources• Simplicity: Simpler skills requirements• Elasticity: Scale up or down as needed• Repeatability/Control: Lower risk and errors
CONNECT WITH US:Public | Copyright © 2014 Prolifics 11
Prolifics gets you more Value, Just below the surface…
10%
90%
What if…… you need to customize IBM Middleware Patterns to your organization’s needs?
… you have/need a Cloud strategy for Middleware?
… you leverage Cloud economics to for development?
… you Deploy your Applications atop the Patterns you implement with cloud-like elasticity?
… you expand the scope of Pattern Implementation to include DevOps?
… you integrate automated application testing?
... you incorporate an IBM software licensing strategy along side your Pattern deployments?
CONNECT WITH US:Public | Copyright © 2014 Prolifics 12
Pure Application + Patterns as a catalyst for drastic cost savings.
Look beyond PaaS and Patterns alone.
We foresee almost every customer wanting patterns that automate multiple products for load balancing, monitoring, access control, and integration. So custom patterns will be a must-have.
This provides a way to deliver continuous build, continuous deploy, continuous test, in a efficient and effective way.
Application stability can be further enhanced though the use for phoenix servers, test servers that are torn down and recreated clean with each new deploy.
Enabling a move to a DevOps model where Development and Operations have a closer working relationship and we remove the over the wall mentality.
Integration expertise across multiple technologies makes Prolifics the leading IBM Partner in custom pattern development.
CONNECT WITH US:Public | Copyright © 2014 Prolifics 13
CONNECT WITH US:Public | Copyright © 2014 Prolifics
14
Pre-Entitled and Pre-Optimized Middleware Patterns
(Entitlement Included to run on Full System)
Pre-Entitled and Pre-Optimized Middleware Patterns
(Entitlement Included to run on Full System)
Pre-Optimized IBM Middleware and ISV Patterns(Available for Additional Purchase)
Pre-Optimized IBM Middleware and ISV Patterns(Available for Additional Purchase)
Custom-built Patterns, Customized IBM Patterns
(Pattern-creation tools included)
Custom-built Patterns, Customized IBM Patterns
(Pattern-creation tools included)
Op
tim
ized
for
Pure
Applic
ati
on S
yst
em
Pre
-Enti
tled
Anything else that will run on a supported OSAnything else that will run on a supported OS
What Can I Run on Pure Applications?
Bre
adth
of
Covera
ge
Inte
gra
ted V
alu
e
OPEN!
CONNECT WITH US:Public | Copyright © 2014 Prolifics 15
Prolifics: Our PatternsProlifics has shared its ICAP in Patterns released
IBM ExtremeScale Java Object Cache
IBM Liberty Server for Developers
IBM UrbanCode Deploy 3rd Party: Splunk
Centralized Log Management
Apache JMeter Load/Testing
IBM Filenet P8 IBM Algorithmics* (Algo) –
Risk Management and Compliance
JDA Red Prairie* – Logistics Optimization * = under construction…
Prolifics’ custom Patterns in IBM Marketplace:
CONNECT WITH US:Public | Copyright © 2014 Prolifics 16
Patterns: DevOpsIBM UrbanCode Deploy
By adding UrbanCode Deploy we can automate the steps after infrastructure set up that might be needed to configure infrastructure beyond the pattern or any of the installed components. We also get a centralized dashboard of the version and status of all items on the on the promote to production path.
CONNECT WITH US:Public | Copyright © 2014 Prolifics 17
Patterns: Cloud Strategy Realized
Service on
PureApplication Service on SoftLayer is an environment allowing users to deploy and manage patterns with rental economics of public
cloud and isolation of private cloud. Potential use for Development, and other Use Cases
Cloud
CONNECT WITH US:Public | Copyright © 2014 Prolifics 18
Patterns/Application Cloud Strategy Realized
Combine PureApplication Service on SoftLayer with Pure Applications systems to realize new deployment capabilities
On-Premise
Service on
SMBs Growing to large enterprise
Dev/Test moving to Production
LoB moving to Corporate IT
Disaster Recovery as a service
Offloading tier 2 workload
Cloud Bursting
Cloud
CONNECT WITH US:
OptimalInvestmentSpend
Pure Application: Software Licensing
PureApplication System:Produces license usage reports which meet subcapacity licensing requirements
Prevents license overages by optionally taking action when a requested deployment would exceed entitlement:
Warn: send email to user and admin, but allow deployment
Enforce: reject deployment
Now supports the following license metrics: Processor Value Unit (PVU), Virtual Instance /
VM, Compute Node / Physical Server, Processor Core
Requires license expertise for optimal licensing
Prolifics’ IBM Software License Assessment and Review (iSOLAR) Program optimizes license costs
LicenseInventory
LicenseAllocation
LicenseOverageProtection
CONNECT WITH US: 20
iSOLAR – What is it? The iSOLAR Program is a consultative asset
management service which Prolifics provides its customers to optimize infrastructure, provide a technology roadmap, identify risks and save money.
Executed in confidence. All materials under optional NDA.
Provides Customer:1. Cost Savings – optimize software and hardware spend2. Visibility - Provides IT inventory data for actionable insight into a client’s IT infrastructure3. Planning - Improves infrastructure reporting, analysis and planning4. Compliance / Risk Reduction - Ensures accurate tracking and reporting of IBM licenses and lowers audit exposure.
Copyright © 2014 Prolifics. Do not distribute without permission.
Consists of two primary workstreams: Data Collection Assessment/Analysis:
Analyze Customer Asset Management Data IBM License Management Tool (ILMT)
Assessment and installation: Optional – iSOLAR+ Asset Management Analysis:
iSOLAR Data Analysis and IBM Technology Review
CONNECT WITH US:Public | Copyright © 2014 Prolifics 21
Patterns: Business ValueSample 3Yr TCO Comparison
TCO = 68% (Lower)
ROI = 351% (Higher)
Avoid investment (capital expenses) on HW, SW, Networking, Storage $3,542,000Avoid ongoing costs (operational expenses) on HW and SW maintenance $1,584,000Achieve faster set-up of infrastructure $19,440Improve environment design and deploy time $378,000Leverage patterns for repeatable quick provisioning $1,105,650Reduce defects and improve dev/test efficiencies $907,200Automate maintenance and change management $296,698Consolidate monitoring and improve incident management $264,384Automate capacity management and allocation of resources $198,288Improve security, asset management and compliance $622,080Reduce Energy and Facilities cost $163,987Avoid Revenue loss due to outages $51,370Increase Revenue with improved time to market $205,479Total Benefit for 3 years: $9,338,576Estimated Investment in 3 years: $2,072,000Net Benefit in 3 years: $7,266,576
Customers with holistic approach are projecting better returns than these…
CONNECT WITH US:Public | Copyright © 2014 Prolifics 22
How to get Started Build the vision and Share it Build a Business Case:
Think full lifecycle, Dev through Operations for ROI Analyze/Optimize your IBM Software spend for Patterns Set realistic budget Leverage your IBM Software spend – use Prolifics iSOLAR to maximize Utilize Softlayer – lower initial cost threshold and validate use as Dev platform
Identify a workload – but Don’t boil the ocean: make it feasible Get Creative – 3rd party apps may also be Pattern candidates
Start with a pilot/POC but set aggressive timelines and challenges Plan for Integration Needs (DBs, Sys Mgmt, Networking, Security,
Facilities, etc). But don’t let them derail you. EDUCATE, EDUCATE, EDUCATE:
In order to build Patterns, you must know how to integrate/Operate base Middleware
Make sure everyone knows their parts as well as tech training
Prolifics will partner with you to insure success.
CONNECT WITH US:Public | Copyright © 2014 Prolifics 23
Thank You!!
CONNECT WITH US:Public | Copyright © 2014 Prolifics 24
Contact US
April 8, 2023
www.prolifics.com
(407) 641-0763
CONNECT WITH US:Public | Copyright © 2014 Prolifics 25
Back Up Slides
CONNECT WITH US: 26Public | Copyright © 2014 Prolifics
Clients have entitlement to run the following software on the full capacity of the System Virtual System Patterns:
IBM OS Image for Red Hat Linux Systems v1 (RHEL 64-bit v6.2) IBM WebSphere Application Server Hypervisor Edition v7 (WAS 7.0.0.21) IBM WebSphere Application Server Hypervisor Edition v8 (WAS 8.0.0.2) IBM WebSphere Application Server Hypervisor Edition v8.5 (WAS 8.5.0.0) IBM WebSphere Application Server Hypervisor Edition v8.5 (WAS 8.5.5.0) IBM Data Mart Pattern 1.1.0.8 (with DB2 BLU Acceleration) IBM DB2 (9.7 FP5, 10.1, 10.5 with BLU Acceleration) Automation Framework HV (for migrating applications)
Virtual Application Patterns: IBM Application Pattern for Java 1.0 IBM Workload Deployer Pattern for Web Applications v1 (with WAS v7) IBM Web Application Pattern 1.0, 2.0 (with WAS v8) IBM Transactional Database for Cloud v1.1 (with DB2 9.7 FP5) IBM Data Mart for Cloud v1.1 (with DB2 9.7 FP5)
Any other software that clients run on PureApplication System is traditionally licensed (i.e. PVUs) on a sub-capacity basis
Pre-Optimized and Pre-Entitled Middleware
CONNECT WITH US:
IBM Software Pattern Inventory for PureApplication System W1500 (Intel)
27
• IBM SOA Policy Gateway 2.0, 2.5• IBM Software Delivery and LifeCycle Patterns
• Collaborative Lifecycle Mgmt 4.0.2• Rational Application Developer 8.5• Test Virtualization Server and Workbench
• IBM Transactional Database Pattern 1.1• IBM Web Application Pattern (1.0, 2.0) • IBM Web Content Manager 8.0• IBM WebSphere App Server HV (7.0, 8.0, 8.5, 8.5.5) • IBM WebSphere Message Broker 8.0 • IBM WebSphere Cast Iron 6.4• IBM WebSphere Commerce Pattern 1.0 (for WC
Enterprise 7.0)• IBM WebSpere Datapower XG45 V5.0, V6.0• IBM WebSphere Datapower XI52 V5.0, V6.0• IBM WebSphere MQ 7.5• IBM WebSphere Portal Server 8.0• IBM WebSphere Transformation Extender Launcher 8.4,
8.4.1• Microsoft Dynamics v2008 • Microsoft Exchange for Intel • Microsoft Sharepoint V2010 • Microsoft SQL Server V2012• Oracle DB Enterprise Edition v11g, R2
• IBM API Management 2.0• IBM Application Pattern for Java 1.0• IBM Business Intelligence 1.0, 2.0• IBM Business Process Manager 8.0.1, 8.5 • IBM Connections 4.0• IBM Content Foundation Pattern 5.2• IBM Data Mart Pattern 1.1.0.8 (with DB2 BLU
Acceleration)• IBM DB2 (9.7 FP5, 10.1, 10.5 with BLU Acceleration)• IBM Domino 9.0• IBM Encryption Pattern for Guardium Encryption Expert• IBM Encryption Pattern for SecurityFirst SPxBitFiler • IBM Informix 11.7, 12.10• IBM InfoSphere Information Server 9.1• IBM InfoSphere Master Data Management Standard
Edition and Advanced Edition, 11.0• IBM Integration Bus 9.0 (evolution of Message Broker) • IBM Maximo Asset Management 7.5• IBM Messaging Extension for Web App Pattern 2.0• IBM Mobile Application Platform 5.0.6, 6.0• IBM Operational Decision Manager 8.0.1, 8.5• IBM SOA Policy 2.0
Pre-entitled with PureApplication System
CONNECT WITH US: 28
IBM Software Pattern Inventory for PureApplication System W1700 (Power)
• IBM SOA Policy Gateway 2.0, 2.5• IBM Software Delivery and LifeCycle Patterns
• Collaborative Lifecycle Mgmt 4.0.2• Rational Application Developer 8.5
• IBM Transactional Database Pattern 1.1• IBM Web Application Pattern (1.0, 2.0) • IBM Web Content Manager 8.0• IBM WebSphere App Server HV (7.0, 8.0, 8.5, 8.5.5) • IBM WebSphere Message Broker 8.0 • IBM WebSphere Commerce Pattern 1.0 (for WC
Enterprise 7.0)• IBM WebSphere MQ 7.5• IBM WebSphere Portal Server 8.0• IBM WebSphere Transformation Extender Launcher 8.4,
8.4.1• Oracle DB Enterprise Edition v11g, R2
• IBM Application Pattern for Java 1.0• IBM Business Intelligence 1.0, 2.0• IBM Business Intelligence Pattern w/BLU Acceleration
1.0• IBM Business Process Manager 8.0.1, 8.5 • IBM Data Mart Pattern 1.1.0.8 (with DB2 BLU
Acceleration)• IBM DB2 (9.7 FP5, 10.1, 10.5 with BLU Acceleration)• IBM Encryption Pattern for Guardium Encryption Expert• IBM Encryption Pattern for SecurityFirst SPxBitFiler • IBM Informix 11.7, 12.10• IBM InfoSphere Information Server 9.1• IBM Integration Bus 9.0 (evolution of Message Broker)• IBM Maximo Asset Management 7.5• IBM Messaging Extension for Web App Pattern 2.0• IBM Mixed Language Application Modernization Pattern
1.0 (Runtime pre-entitled, Extensions separate purchase)
• IBM Mobile Application Platform 5.0.6, 6.0• IBM Operational Decision Manager 8.0.1, 8.5
Pre-entitled with PureApplication System
CONNECT WITH US:Public | Copyright © 2014 Prolifics 29
{Intro to Prolifics}
CONNECT WITH US:Public | Copyright © 2014 Prolifics 30
Intro to Prolifics
•Los Angeles•San Francisco
•London•Hamburg•Hyderabad•Pune
•Calabasas•New York•Boston•Philadelphia
•Washington DC
•Orlando
In business for over 35 years, Prolifics is a Global Technology Consulting company with 1300 employeesworldwide specializing in the expert delivery of end-to-end solutions utilizing IBM technologies.
Who Are We?
CONNECT WITH US:Public | Copyright © 2014 Prolifics 31
Company Snapshot
FY 2012: $105M35 years of continued growth
Over 150 global customers
are currently Fortune 1000 companies
Over 550technical certifications
SkillsYoY Revenue Growth
Customers
Services across the full project lifecycle including advisory services, architecture, business analysis, design, development,
testing, training, support, and system administration
End-to-End Services from Innovations to on-going Support and Maintenance
IBM Software LeadershipRepeat winner of multiple IBM Software awards, including the Beacon Award for Outstanding Technical Vitality.
More IBM Authorizations/Accreditations than any other IBM partner.
CONNECT WITH US:Public | Copyright © 2014 Prolifics 32
BPM Pattern and Typical Development Topology
Process Server Production
Process Server QA Test
Process Center Centralized repository
Centralized deployment Centralized governance
Process Server Staging Test
Integration Designer Workstation
Process Designer Workstation
Process CenterConsole
Unit Test Environment
IT Developers
Administrators
Business & IT Authors
Administrators
Process Admin Console
Runtime Environments
Administrators
BPM ApplicationPattern
Prolifics Pure Acceleration: BPM Pattern and Typical Development Topology
CONNECT WITH US:
CONNECT WITH US:
CONNECT WITH US:Public | Copyright © 2014 Prolifics 35
Pure Application: Hardware
CONNECT WITH US:
PureApplication System W1500 W1500-32 W1500-64 W1500-96 W1500-192 W1500-384 W1500-608
Compute
Processor 8 core, 2.6GHz Intel Sandy Bridge EP processor, 115 W
Compute Node Dual Processor, 16-core, 256GB memory
Memory/Compute Node 256GB (8 2x16GB, 1333 MHz, DDR3, LP RDIMMS(1.35V))
Network cards/Compute Node 1 x EN4054 – 4 port 10Gb Ethernet Mezz Adapter
Fibre cards/Compute Node 1 x FC 3172 - 2 port 8Gb Fibre Channel Mezz Adapter
# Compute nodes 2 4 6 12 24 38
# Cores 32 64 96 192 384 608
Memory 512 GB 1 TB 1.5 TB 3.1 TB 6.1 TB 9.7 TB
Storage
Solid State Drive (SSD) 6 x 400GB 2.5 in. SSD (E-MLC) 16 x 400GB 2.5 in. SSD (E-MLC)
Hard Disk Drive (HDD) 40 x 600 GB 2.5 in. 10k HDD 80 x 600 GB 2.5 in. 10k HDD
Storage Controller 1 x IBM Storwize V7000 Disk System 2 x IBM Storwize V7000 Disk System
Storage Expansion 1 x IBM Storwise V700 Storage Drawer 2 x IBM Storwise V700 Storage Drawer
Total Storage SSD 2.4 TB unformatted / 1.6 TB usable 6.4 TB unformatted / 4.8 TB usable
Total Storage HDD 24.0 TB unformatted / 21.6 TB usable
48.0 TB unformatted / 43.2 TB usable
Network
Top of Rack Switches (TOR) BLADE Network Technologies TOR G8264 switches for Customer Data Center & Rack to Rack communications
Transceivers Choice of: 10GbE Fibre, 1GbE Fibre, 1GbE Copper, Direct Attach Cabling (DAC / Twinax)
Chassis
Network / Chassis 2 x EN4093 – BNT 10GbE
Fibre / Chassis 2 x FC5022– Brocade 48 16GbFC
Chassis 1 x Accipiter Chassis 3 x Accipiter Chassis
Power Power Distribution Unit (PDU)4 x 60A 1ph - North America 4 x 32A 1ph - International
4 x 60A 3ph - North America4 x 32A 3ph - International
Mmgt Node
2 x PureSystems Manager (PSM) 2 x Virtualization System Manager (VSM)
Rack Rack 1.3 M 19” Enterprise Rack 2.0 M 19” Enterprise Rack
Specs
Weight 365.6 Kg (815 lb)
385.6 Kg(850 lb)
936 Kg(2027 lb)
953 Kg(2095 lb)
1016 Kg(2232 lb)
1088 Kg (2391 lb)
Power Max: 5.5 kWTypical: 4.68 kW
Max: 6.5 kWTypical: 5.52 kW
Max: 7.9 kWTypical: 5.9kWLabel: 14kW
Max: 10.4 kWTypical: 7.8 kWLabel: 17.4 kW
Max: 15.4 kWTypical: 11.6 kWLabel: 24.3 kW
Max: 21.2 kWTyp.: 15.9 kWLabel: 31.1 kW
Dimensions Height: 1240 mm (49 in) / Depth: 1000 mm (39.4 in) / Width: 610 mm (24 in)
Height: 2.015 m (79.3 in) / Depth: 1.098 m (43.3 in) / Width: 0.644 m (25.4 in)