Public Engagement The London Profiler, Public Profiler And The E Society Classification

PUBLIC ENGAGEMENT: THE LONDON PROFILER, PUBLIC PROFILER AND THE E-SOCIETY CLASSIFICATION.

Alex SingletonUniversity College LondonDepartment of Geography and Centre for Advanced Spatial Analysis

Spatial is Special! – www.spatial-literacy.org

Why seek public engagement?

• Personal– Look mum I am on TV!– Increase research profile – increase citations– Collect interesting data (transactional & survey/requested)

• Science– Paid for by the public!– Benefits the knowledge economy to understand research– Ethics: research findings could impact on the public

• Tools are available to make this task easy!

ONS SOA/DZ Classification 2008

http://www.spatial-literacy.org/onsmap/

ONS SOA/DZ Classification 2008


G-map Creator


www.londonprofiler.org

http://www.londonprofiler.org/

London Profiler \ Data Sources \ Multicultural Atlas

London Profiler \ Data Sources \ e-Society Classification

London Profiler \ Data Sources \ HEFCE POLAR2

London Profiler \ Data Sources \ ONS OAC Classification

London Profiler \ Data Sources \ Index Multiple Deprivation

London Profiler \ Data Sources \ Health Data

London Profiler \ Data Sources \ Crime Data

London Profiler \ Data Sources \ Transport Data

London Profiler \ Other Data Sources


BR2


London Profiler References

• Gibin, M., Singleton, A.D., Mateos, P., Longley, P.A. (2008) Exploratory Cartographic Visualisation of London using the Google Maps API. Applied Spatial Analysis and Policy. 1(2), 85-97.

• Haklay, M., Singleton, A.D., Parker, C. (2008) Web Mapping 2.0: the Neogeography of the Geospatial Internet. Geography Compass. 2(6), 2011–2039.

classification

www.spatial-literacy.org/esocietyprofiler/

• The e-Society• 1990s – Technology Use – “Haves” & “Have-nots”

– Digital Divide• 2007 things are radically different

– Usage & Engagement increasingly more complex• Created a classification which consisted of 8 Groups &

23 Types. – Links to Postcode.

classification

Members of this Group often acquire their competence in the use of information technology at work, since many of them are young people working in junior white collar occupations in modern offices. They are keen to become more expert in the use of new technologies and to use them for new applications. Many spend time browsing the Internet but without necessarily making many transactions. Many members of this Group work in large cities and may be starting a life in a house that they own, typically in one of the cheaper inner suburbs. Their use of the Internet at work may be a practice that their employers may be keen to control or reduce.

Group C : Becoming engaged

classification

This Group includes many people who use electronic technologies in order to run their business. These may be people working in a technology related business or in a small business which needs to keep in electronic contact with its suppliers or its customers. Many of this Group are self employed and make relatively little use of the technology as a leisure activity. The Group is well represented in upper income neighbourhoods attracting older professionals as well as in the countryside.

Group E : e-Business Users

classification

Members of this Group have every confidence in their abilities to undertake on-line transactions and to make full use of electronic technologies. These are the types of people who are able to make use of personalisation and configuration options. They enjoy exploring the features in electronic menus and will navigate them in an efficient manner. They prefer on line to inter-personal sources of information and make use of the Internet as an information source for obtaining best value for money. These people are heavy email users. Many of them are involved in the development of information technology applications at work, and see leisure time spent on electronic technologies as enhancing their human capital.

Group H: e-Experts

classification

The ‘E – unengaged’ are typically groups that do not have access to electronic communications or technologies. Most are too old, too poor or too poorly educated to be able to access them, and instead traditionally rely upon personal contacts they trust for advice. Within this Group there are low levels of literacy and many people do not feel that their life outcomes are much subject to their own decisions. Within this group there is a very low level of ownership of personal computers, very little access to them at work and low ambition to master the skills to take advantage of information technologies. These people have a very low level of using email at any location or participating in other on-line activities.

Group A : e-Unengaged

classification

SE6 4XD

Location Map

Similarity Chart

Pen Portrait

Feedback

E-Society Classification References

• Longley P A, Webber R, Li C (2008) The UK Geography of the e-Society: a National Classification. Environment and Planning A 40(2) 362 – 382 .

• Longley, P., Singleton, A.D. (In Press) Classification through consultation: public views of the geography of the e-Society. International Journal of Geographical Information Science.

• Longley, P.A., Singleton, A.D. (In Press) Linking social deprivation and digital exclusion in England. Urban Studies.

Profiling of the public, by the public and for the public

www.publicprofiler.org

SE6 4XD

http://www.flickr.com/groups/areaclassification/

education

education.publicprofiler.org

Coming Soon!

friendnames

friendnames.publicprofiler.org

Coming Soon!

So what has been the public engagement …

• ONS Map – 3,500 unique users (since March 2008)• London Profiler – 40,000 unique users (during 2008)• E-Society

– 183,911 searches of 65,792 postcodes– 4,261 feedback left

• Public Profiler (since Aug. 2008)– 46,798 searches of 32,561 different postcodes– 4,125 feedback left