Ethan Giffin | CEO, Groove Commerce

Does Your Website Perform

as Well as Your Biggest

Store or Best Salesperson?

Answer = It Should!

• Full service agency with a focus on eCommerce

• Located in Baltimore, MD

• Builds search and conversion-friendly web sites

• Services include:

– Web site design/development

– Conversion consulting

– SEO/SEM

– Web site analysis

• Basically… We help people sell more stuff online

• Good design is key…

• Important for both SEO and conversion

• Follow Web standards– Unique page titles

– Proper meta tags

– Headline text in <h> tags aka your product and category names

– Paragraphs in <p> tags

– Bold and Italics <strong> and <em>

– Lists in <ol> and <ul> tags

• Every page is not one size fits all

• Don’t forget the mini cart

• Guide your visitors navigation

• Good Internal Site Search is not an option…it’s

a requirement!

• Displaying relevant results

• Google Analytics site search report

• Site search conversion rate is 3-5x

• Your search results page

• Establishing trust with your visitors:

– Why should visitors trust my company?

– Why should visitors trust my products?

– Why should visitors trust my website?

• Where you need to assure your customers

• Guarantee customer satisfaction

• Inform them of your shipping policies

• Let customers know that their shopping experience will be completely secure

• Remind them of how you value their privacy and personal information

• Typically the #1 way to a big increase

• Show customers their progress

• Eliminate distractions

• Reducing shopping cart abandonment

• Proper error messages

• Attention to detail!

• Your images sell your products

• Telling a story with your images

• Use Multiple images if possible

• Make your own product videos

Which image will sell more product?

Source: EpicDental.com

1. Design for Success

2. Don’t Neglect Your Site Search

3. Build Trust & Confidence

4. Have a Bullet Proof Checkout

5. A Picture Sells a Thousand Products

Please feel free to come up to me anytime

during the conference with questions!

Ethan Giffin | CEO, Groove Commerce

ethan@groovecommerce.com