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Protect Your Revenue Streams Big Data & Analytics in Tax Ian Pretty Vice President, Global Tax & Welfare Leader

Protect Your Revenue Streams: Big Data & Analytics in Tax

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The game has changed since the onset of the financial crisis. Governments aiming to reduce budget deficits can only deliver so much through spending cuts. It is now even more vital that tax agencies ensure individuals and businesses pay the tax they owe, and that welfare fraud and error are minimised. Pretty will explain how he helps tax and welfare agencies tackle noncompliance, evasion and error. He will share client stories where billions of euros were saved, generating a return of at least 25 times the original investment. By Ian Pretty, Vice President, Global Tax & Welfare Leader

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Page 1: Protect Your Revenue Streams: Big Data & Analytics in Tax

Protect Your Revenue Streams Big Data & Analytics in Tax

Ian Pretty

Vice President, Global Tax & Welfare Leader

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AREAS TO BE COVERED TODAY

The challenges facing Tax Agencies

Evasion, Fraud & Error: Our Point of View

Evasion, Fraud & Error: Our Approach

Case study: HMRC Connect

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But first a short animation on Capgemini’s solution

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growing fiscal deficits

new & more data new compliance strategies

growing demand for public services

Why does Fraud Management matter today?

growing use of digital

shorter reaction times industrialization of Fraud

new modelling tools & techniques internal Fraud

growing complexity

identity theft

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What Governments are saying about Evasion, Fraud & Error

Selected examples

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We believe that the answer rests in bringing Big Data and Analytics into a Digital Framework

ITERATIVE TRANSFORMATION ROADMAP

DIG

ITA

L EN

GA

GEM

ENT D

IGITA

L GO

VER

NA

NC

E

TRANSFORMATIVE DIGITAL VISION & OUTCOMES

DIGITAL BUILDING BLOCKS

Customer Insight

E Operational Process E

New Business Model

Customer understanding

Customer touch points

Improved compliance

Worker enablement

Performance management

Process digitisation

Global collaboration

New outsourcing/ partner models

Digitally modified business

Digital Capabilities

TAX INVESTIGATORS

CHANNELS

TAX POLICY

PROCESS INNOVATION

CUSTOMER KNOWLEDGE

CULTURE

PARTNERSHIP NETWORK

BRAND

STRATEGIC ASSETS

DIGITAL INVESTMENT

SKILLS INITIATIVES

TRANSFORMATIVE DIGITAL VISION

Source: Capgemini Consulting-MIT Analysis – Digital Transformation: A roadmap for billion-dollar organisations (c) 2011

Using cross-government & third party data sources

Digital by default – intervention by exception

Mobile access to data & tools

Near real time dashboards

Use of new analytical capabilities & tools

Real time identify verification and data

validation

Bilateral and multilateral exchange of data

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Customer Insight: Compliance Strategies need to understand customer behaviours so that Evasion and Fraud processes respond effective to those behaviours

Compliant Make it simple to get tax right

Value at risk

Ris

k o

f n

on

-co

mp

lian

ce

Low

Low

High

Casual avoiders Risk based campaigns to recover

and deter

High

Deliberate evaders

Full enquiries to recover & deter

Criminals Investigate & prosecute or disrupt

Large Businesses &

HNWI Relationship based monitoring to

protect

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Operational process: And this means a new enterprise tax compliance model based on upstream near real-time risking, analytics & intervention

Information

Management

Business

Intelligence Investigation

Channel

Management

Operational

Management

Common Capabilities

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New Business Model: how do tax agencies embed wider collaboration & data exchange into their business as usual?

Fraud Prevention

Analytics

From doing everything… …to doing some things?

Fraud Prevention

Core

Compliance

capability

Analytics

As a

Service?

As a

Managed

Service?

Core

Compliance

capability

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Our approach: taking it step by step to develop the full capability set

Pilot Phase (6m)

High latency

Single tax

Regime or

segment

Phase 1 Release

(6-12m)

Build core

capability – DWH,

social network

analysis, anomaly

detection, case

management

Phase 2 Release

(6-12 m)

Reduce latency

More data sources,

storage etc

Improved models

Phase 3 Release (12m)

Upstream predictive

analytics

Ability to work with

unstructured data

Text mining

Sentiment analysis

Bene

fit

Investment & time

Increasing capability

Learn the new tools

Develop new rules

Test levels of fraud

Strengthen b-case

New teams established

Automated bulk risking

Trialling campaigns

Initial case mgt system

Extended risk rules

60%+ cases come from

risk engine

Campaign driven

Feedback governance

Restructured risk unit

Upstream check

process in place

80%+ cases from

risk engine

Illustrative road map

Value discovery &

operating model

Shared

Vision &

Strategy

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Each client has a different starting point

Client Situation Client Concerns Method

I need to do something Requirement identified but

there is no clearly articulated vision or high level design

Value Discovery

I have a Vision Vision and High Level design

exist – unsure of where to start and in what order

Target Operating Model and detailed Roadmap

Am I on the right track? Concerns remain about

clarity and progress Business Assurance

Show me it works Will it work at all and if so will

it be scalable Proof of Concept / Pilot

I get it. When can we start? Desire to start to build initial

components quickly Design & Build Fraud

Management System

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Case Study: HMRC’s Risking tool - Connect

• Capgemini supported UK Tax Agency (HMRC) to design,

build and deploy their strategic risking tool - Connect

• Takes information from 30 different data sources

• Cross-matches one billion internal and third party data

items

• Uncover hidden relationships across organisations,

customers and their associated data links (bank interest,

lifestyle indicators and stated tax liability)

• Connect analytical and ‘spider diagram’ visualisation tools

• HMRC analysts produce target profiles and models to risk

assess transactions and generate campaigns and cases

for investigation.

• Automated feeds into HMRC’s case management system

In total HMRC has recovered £1.4bn additional tax yield

to date, through the use of Connect

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Case study – State of Maharashtra project in progress

Capgemini has been selected in 2012 by the

Maharashtra Sales Tax Department (MSTD) in India to

implement a Business Intelligence and Data

Warehouse solution

Solution will enable MSTD to:

• analyze economic parameters to set targets for revenue

collection

• help the department to expand its existing taxpayer base

• prevent revenue loss through tax evasion

• provide decision support across divisions of the MSTD

These initiatives will result in significant optimization

of resources, time and effort, thus bringing in

considerable business benefits to the department.

Our industry experience from HMRC and strategic

partnership with SAS was key for winning this

project

SAS

Enterprise Business Intelligence

Planned

Internal Sources

Current Internal Sources

File Landing

area

Enterprise Data

Warehouse

Staging Area

SAS Enterprise Data Integration, SAS Data QualityData Sources

eAnnexure

Border Check Post

MAHAVIKAS

MAHAVAT

External Sources of Data

Analytical Reporting•Dealer Profiles

•Risk ratingDashboards•MIS

•Metric Track

Web based Reporting•Advisory Visits

•Audit Findings

Ad-hoc Analysis•Dealer Category Trend Analysis

Performance Management•Score Carding

Native Connectivity Integrated Data Quality Data Transformation

Sybase IQ

AMO Outlook Integration

Project Governance –Standard BI Processes and Methodologies

Application Security

Integrated Metadata Management

Data

Analytical and

Reporting Data Marts

•Multi dimensional marts for

Reports and Analytics

•Data Mining Models

•Forecasting

E miner + ETS

HP DL 380 G7 4 Core, 40 GB

RAM

HP DL 180 G64 Core, 16 GB

RAM

Load Balancer

Rack 1 Rack 2

Non Production Deployment

Production Deployment

Linux Cluster Suite

SAN – 27 TB

(Data

Warehouse)16 TB (Clone for BackUp)

HP EVA 6400 Storage Array

HP MSL 8096 Tape Library, 4xLTO5FC tape

drives

Backup ServerDL 380 G7

4 Core, 32 GB RAM

DMZ

Internal Firewall

Internal Firewall

External Firewall

App Tier

DB Tier

Web Application Services Node 2

HP DL 380 G74 Core, 32 GB RAM

Web Application Services Node 1

HP DL 380 G74 Core, 32 GB RAM

Web Server

Farm

SAS Compute Server 1

HP DL 580 G7 12 Core, 96

GB RAM

HP DL 380 G7 6 Core 48 GB

RAM

SAS Compute Server 2

SAS Modeling

ServerHP DL 380 G7 12 Core 96 GB

RAM

HA Node

HP DL 380 G7 4 Core, 32 GB

RAM

Sybase IQ Writer Server

HP DL 580 G7 28 Core, 224 GB

RAM

Sybase IQ Reader Server

HP DL 380 G7 12 Core, 128 GB

RAM

HA Node

SAN Switch SAN Switch

App Tier

Linux Cluster Suite

HP DL 180 G62 Core, 16 GB

RAM

Sybase IQ –Dev & Test

Sybase ASE-SBE Non Prod

HP DL 180 G64 Core, 16 GB

RAM

Sybase ASE-SBE

Prod

Infrastructure Servers

FC Network

EMS ServerDL 180 G6

2 Core, 8GB RAM

SMS GatewayHP DL 180 G6, 4 Core

HP DL 180 G62 Core, 16 GB

RAM

SAS Dev & Test

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Our capabilities

Strategic global partnership with SAS on Fraud management solutions

BIM Centre of Excellence in India

Business & Solution Architects

Local footprint

Delivery capability

Proven success stories in UK, Netherlands and in the Financial Services Sector

£1.3bn additional tax yield to date for HM Revenue & Customs

Proven value

No. 1 system integrator in Tax & Welfare globally

Understanding of the Tax business process

Compliance Framework

End to End solution

World’s foremost provider of Business Information Management (BIM) services

Domain expertise

Register/Change of

Details

ProcessApplication

/Return

EstablishLiability/Benefit

ManagePayments

In/outReconcile

Investigation/Audit/

Enforcement

ReceiveCustomer

Submission

Enforcement/Debt

collection/criminal

proceedings

Prevent Protect Uncover Resolve

Feedback

Prove

An integrated approach takes a holistic approach on which to base a business strategy that develops and deploys common

capabilities actively managed to deliver the best business outcome.

Prevent transmission of incorrect information – either error or fraud

Protect against incorrect /repayments/repayments through the identification and management of risks

Identify that fraudulent or non-compliant activity has taken place

Provide evidence to prove the case so that the authority can take remedial action

Successful resolution through recovering the monies or securing criminal prosecution

Infrastructure

Data Sources

Data Preparation

Data Linking/Networking Creation

Analytical Environment

Network Visualisation

Risk Model Management

Analytical Capability

Execution Ability

Investigative Capability

Case ManagementEnterprise

Compliance

Capabilities

SAS CoE

Dedicated lab for all

SAS products

High performance

servers installed

Hands on experience for

building proof of concepts

Build better

knowledge infrastructure to

share and learn SAS

Premium

partnership

agreement with SAS

Report generation

& delivery

Predictive models,

scorecards,

segmentation, decision

trees, web analytics

Forecasting

optimization,

social media,

solutions

Value Proposition

Skills

Analytical

consultants

Business analysts

Statisticians

Tools experts

BI architects

Data architects

MDM experts

Change experts

Quality experts

Process leads

Domains

Analytics Maturity Assessment

Specialized skill pool

Cloud based offering

Analytics CoE to support the known requirements

of today and the

unanticipated needs of

the future

Easy to use and relevant scorecards and reports

that enable greater

visibility into operating

and financial metrics

Ad-hoc sales, marketing and functional reporting

for a streamlined,

integrated and automated

operation

Solution

Social Media Analytics

Marketing Campaign Analytics

Big Data AnalyticsK

no

wle

dg

e In

ten

siv

e Re

so

urc

e In

ten

siv

e

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The information contained in this presentation is proprietary.

© 2013 Capgemini. All rights reserved.

Rightshore® is a trademark belonging to Capgemini.

www.capgemini.com

About Capgemini

With more than 120,000 people in 40 countries, Capgemini is one

of the world's foremost providers of consulting, technology and

outsourcing services. The Group reported 2011 global revenues

of EUR 9.7 billion.

Together with its clients, Capgemini creates and delivers

business and technology solutions that fit their needs and drive

the results they want. A deeply multicultural organization,

Capgemini has developed its own way of working, the

Collaborative Business Experience™, and draws on Rightshore®,

its worldwide delivery model.