Proposal LavaCon 2015: Building a Business Case

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<p>PowerPoint Presentation</p> <p>Building a Business Case for Content Initiativesby @JackMolisani</p> <p>Do you think its obvious that investing in content strategy/content management now will save your company money in the long run? Are you frustrated when Management doesnt instantly agree?Building a business case for resources can be challenging, especially if you have few (if any) credible industry metrics to quote.This session includes case studies, metrics, and hard-won lessons learned about how to build a business case to fund content initiatives.Session type: Breakout</p> <p>In this session, attendees will learn:How organizational positioning affects your ability to get management buy-in and fundingHow to build a business case for needed resources How to get metrics to use in your business caseAbout the Speaker</p> <p>PresidentProSpring Technical StaffingExecutive Director The LavaCon ConferenceAuthorBe the Captain of Your Career</p>