Building a Business Case for Content Initiatives

by

@JackMolisani

Do you think it’s obvious that investing in content strategy/content management now will save your company money in the long run? Are you frustrated when Management doesn’t instantly agree?

Building a business case for resources can be challenging, especially if you have few (if any) credible industry metrics to quote.

This session includes case studies, metrics, and hard-won lessons learned about how to build a business case to fund content initiatives.

Session type: Breakout

In this session, attendees will learn:

• How organizational positioning affects your ability to get management buy-in and funding

• How to build a business case for needed resources

• How to get metrics to use in your business case

About the Speaker

PresidentProSpring Technical Staffing

Executive DirectorThe LavaCon Conference

AuthorBe the Captain of Your Career