Property Rights Owners Make Money with Social Media

Social media has not only changed the way an audience can interact with you,

but also how they can interact with your sponsors

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@Slingshot_UK

@JackieFast

Creative consultants & activation

Focus on hospitality

and media rights

Advise businesses on how to implement

effective processes that create commercial

benefit

Some of our current clients include

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The sponsorship industry has slowed… sort of

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Global Spending

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BUT, other industries have grown exponentially…

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Who is engaging?

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Infographic from Flowtown

But what’s in it for me?

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1. New Sponsors: building platforms to sell

2. Existing Sponsors: add value to current sponsors by providing them a new way to reach your audience

3. Develop new relationships with suppliers

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Getting started

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The Phases of Social Media

1. Listen: understand lessons of conversation

2. Engage: existing and potential customers

3. Sell: enable and accelerate through sponsorship

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5 Things to Ask Yourself

1. Do I have an online audience?

2. If not, do I have the resources to build one?

3. Is my network engaged?

4. Does my audience want to hear from my sponsors?

5. If not, is there a way I can get them to listen?

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Sponsorship Options

• Single event to year long campaign

• Adding value to sponsors by new data, sharing, viral, competitions, online ‘sampling’, sharing, building, etc

• Adding value to property – organic database growth, engagement

• Adding value to the user experience

• Properties can use social media benefits as additional upsell or closing tool

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Fans & Fan Engagement

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The Direct Marketing Association UK

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Benefits for DMA Email Blog Sponsors

• Listen – Guest blogging commentary – Opportunity to run competitions

• Engage – Opportunity to sit on the working committee for

communications – Opportunity to host resources and white papers

• Sales – An avenue to promote and grow their own social

networks – Banner advertising

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Hilton Hotels & London Irish

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Hilton Competition on Facebook

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Benefits for Hilton Hotels

• Use of their premiere rugby sponsorship benefits in a unique way further promoting their affiliation with the sport

• A local reach into the community

• Trial use of social media for future competitions across the brand

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Benefits to London Irish Rugby Club

• New content for their Facebook page

• New ‘Likes’ developing into fans (from 5,000 to 9,747)

• An exclusive opportunity just for their Facebook users

• Hilton enabled London Irish to engage

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Top Sponsorship & Social Media Takeaway Tips

1. Don’t think social media is only Facebook

2. Have a goal

3. Find out where your audience is

4. Ensure your content is engaging by listening

5. Create fans by offering exclusive content

6. Integrate with other channels

7. Add value, don’t sell

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Thoughts? Questions?

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Further Reading

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Twitter: @Slingshot_UK @JackieFast

Email: jackie@SlingshotSponsorship.com

Website: www.SlingshotSponsorship.com

Phone: +44 (0) 207 226 5052