Propelics Webinar - Build a Successful Mobile Strategy with Planning & Rapid Prototyping

SUCCESSFUL MOBILE STRATEGYWITHPROTOTYPING AND PLANNING

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Speakers

Cesar CavazosChief ArchitectPropelics

Shravanthi ReddyProduct Marketing Director, App DevAxway

@propelics www.propelics.com 3

SPEAKER BIOCesar CavazosChief Architect

With a decade of mobile development experience and 50+ apps under his belt, he has helped countless companies across all industry verticals improve the lives of their customers and employees with high quality enterprise and consumer apps.

To stay at the top of his game he constantly evaluates new mobile technologies, including mobile development tools, IoT and cognitive services.

Recent clients include:BayHealth Development, Cintas, NBME, Pioneer Natural Resources, AstraZeneca & EPA

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• Product Marketing Director for Enterprise Application Development solutions at Axway

• Responsible for product marketing and Enterprise go to market strategy for the Axway Appcelerator portfolio.

• Prior to Axway, was at Telerik/Progress responsible for Product marketing for the Mobile UI products.

• 13+ years of experience in various positions and organizations such as Professional services, Marketing programs and Product marketing

• Broad experience across all aspects of Product marketing and developing go-to-market strategies for Enterprise Mobility.

• MS degree in Electrical Engineering from Wichita State University • Advanced program management from Stanford University.

SPEAKER BIO

Shravanthi ReddyProduct Marketing Director, App Dev


Propelics creates mobile strategies and world-class apps for the enterprise

• Founded in 2011

• Deep Enterprise background

• Fortune 500 client focus

• Global delivery experience

• 100% focused on Mobile, Digital and

Emerging Tech for the Enterprise

• San Jose, Boston, Pittsburgh, Guadalajara

ABOUT US

@propelics www.propelics.com 6@propelics www.propelics.com 6

WHAT WE DO

Enterprise MobileStrategy ServicesEnterprise Mobile Roadmap

App Scoping & Prototype

Mobile UI/UX Design

IT Strategy for Mobile

Mobile Center of Excellence

Testing Strategy for Mobile

Emerging Technologies

App Developmentand SupportApp Architecture & Development

Managed MCOE

Mobile App Testing as a Service

Mobile App Tier 2 & 3 Support

Research

Emerging Technology Council Device Squad Podcast

Mobile Products

AuditHere – Enterprise Mobile Auditing

ExactMeeting – Conference Room

Lead2Capture – Enterprise Grade Lead

Capture

Finder & Booker

@propelics www.propelics.com

OUR CLIENTS


WHAT IS RAPID PROTOTYPING ANDWHY SHOULD YOU CARE?


RAPID PROTOTYPING

• Work quickly through iterations

of design, navigation, user

experience, and palette

• Allows you to bring

visualization to your ideas

• Quickly bring validity (or not) to

process transformation


WHERE SHOULD YOU START?


THE MATURITY CURVE• The core processes that

businesses follow today were built in a world before mobile technology:

• Always on, always connected, “unlimited power & connectivity,” GPS, camera, etc.

• Enterprise Mobile is a new way of thinking. It’s a new way of creating change.M a t u r i t y o f S t r a t e g y

Va

lue

System & Document AccessCollaboration Tools

Value Gap

Anticipated ValueNovelty and Hype

Real Value Delivered

Save TimeIncrease RevenueSave Money

Apps That Access

ERP/CRM AccessSupport Current Processes

New Business PlansCore Business InnovationNew Employee & Customer

ExperiencesContextual-Driven InteractionsAutomation / Machine Learning

Apps That improve

Apps That transform


START WITH A DAY IN THE LIFE

What is it?Follow potential app users (employees, partners, etc.) around as they complete their daily tasks.

A few examples:• Accompany drivers on a delivery route • Shadow sales people as they visit prospects

and customers• Work in a retail store, stocking, auditing &

answering customer questions• Visit oil fields with lease operators and

technicians


APP SCOPING & FUNCTIONALITY IDENTIFICATION

Day in the Life results + process ideation + leadership viewpoint +right user participation + honesty of outcome


DEFINE A MOBILE APP ROADMAP• Identify hotspots through

ideation and art of the possible sessions

• Align ideas to business drivers, organizational readiness, and ease of implementation

• Stack rank app candidates by overall viability score

• Choose a top app candidate for rapid prototyping


PROTOTYPE IDENTIFICATION• Prototype Should Focus on Highly-Ranked Functionality

• Functionality that maximizes business benefit• Fosters innovation• Possesses High-Readiness in process, data, and implementation• Makes the scenario “real”


CREATE A STORY.BUILD THE PROTOTYPE.GET FEEDBACK.




De Lage LandenExpressFinance


Bright HorizonsBack-Up Care


MerckBudget Impact Model App


CintasCoPilot


LEVERAGE AXWAY TITANIUM

• Define a happy path• Use a combination of screen previews

and native UI elements• Hardcode known use cases (Login)• Code key elements for the success of

the app

• Explore navigation patterns• Use Local Notifications• Package app for distribution in your

internal App Store• Create foundation for app

development (not throw-away)


TECHNICAL CONSIDERATIONS• Current and future state data sources,

backend process integration, and integration methods

• Data design (services design, data transformation, caching)

• Discuss platform choices: iOS, Android, and Windows 10

• Application architecture options and decisions to support known functionality

• Network infrastructure and limitations• Security & authentication considerations• Proof of concept


BEGIN WITH THE END IN MIND

• Build prototype in no more than 2 weeks and distribute to end users

• Semi-functional prototypes give users a feel for actual navigation and interaction

• Gather feedback from key constituents, discover gaps and adjust before you start development


2 WEEK RAPID APP PROTOTYPE KICKSTART

Business Drivers

Market Opportunity

Mobile Innovation POSTURE

Step I: Benchmarking & Requirements

Step II: Visualization, Readiness & Roadmapping

Step III: Planning andBudgeting

Build & Deploy

Scope Finalized

Competitive Analysis

App Prototype

App Roadmap

OngoingSupportTechnical

Approach

Development Approach, Budgeting,

&Release PlanSupport Plan

DAY IN THE LIFE

Step IV: App Creation


KEEP PROTOTYPING. FAILURE IS GOOD AND ALLOWED.REACH SUCCESS AND BUILD THE APP.

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Axway Appcelerator at a Glance

400+ISV extensions & third party modules

100+Proven solution partners

Mobile developers in 185 countries

285,000,000+Devices running Appcelerator apps

2,000,000,000+Cloud API calls per month through

the Appcelerator Platform

1M+

of the Fortune 100 customers70%

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We help customers build amazing experiences

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Mobile App Development - CustomersFinancial Services Insurance Energy Healthcare

Services Non-Profit Media and Education

Public sector

Manufacturing Retail Technology


Thank youQuestions?