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Proof of measure 051110 rj

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Page 1: Proof of measure 051110 rj
Page 2: Proof of measure 051110 rj

The Importance of Measurement

£

£

£

£

Inve

stm

en

t

Marketing

Development

Design

Inventory

YourSite.com £

Re

turn

User BehaviourConversion

Rate %Channel

PerformanceContent

Performance

Robust Web Analytics

Page 3: Proof of measure 051110 rj

The Importance of Measurement

£

£

£

£

Inve

stm

en

t

Marketing

Development

Design

Inventory

YourSite.com £

Re

turn

Page 4: Proof of measure 051110 rj

Data Collection

Dashboards

Efficiencies

KPI Specification

Segmentation

Data Collection

Telephone Tracking

Mobile Analytics

Tool Installations Mobile Analytics

Offline Tracking

CRM Integration

Call Centre Integrations

Data Collection

API Integrations

Social Media Tracking

Tracking Audits

Campaign Analysis

User Experience

Multi-variate Testing

Split testing

Behavioural Targeting

Focus Groups

Voice of Customer

Eye Tracking

Retargeting

Attention mapping

Usability analysisDesign Best Practice

Browser & OS Testing

Dynamic Content

Triggered Emails

Project Management

Online Surveys

Funnel Analysis

Cart OptimisationWeb Analytics

Conversion Optimisation