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The Importance of Measurement
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Marketing
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User BehaviourConversion
Rate %Channel
PerformanceContent
Performance
Robust Web Analytics
The Importance of Measurement
£
£
£
£
Inve
stm
en
t
Marketing
Development
Design
Inventory
YourSite.com £
Re
turn
Data Collection
Dashboards
Efficiencies
KPI Specification
Segmentation
Data Collection
Telephone Tracking
Mobile Analytics
Tool Installations Mobile Analytics
Offline Tracking
CRM Integration
Call Centre Integrations
Data Collection
API Integrations
Social Media Tracking
Tracking Audits
Campaign Analysis
User Experience
Multi-variate Testing
Split testing
Behavioural Targeting
Focus Groups
Voice of Customer
Eye Tracking
Retargeting
Attention mapping
Usability analysisDesign Best Practice
Browser & OS Testing
Dynamic Content
Triggered Emails
Project Management
Online Surveys
Funnel Analysis
Cart OptimisationWeb Analytics
Conversion Optimisation