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Jay Phelps, CTO of Pivotshare, gave a presentation on multi-platform distribution at the 2013 DV Expo's Pro Media Conference.
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[email protected] 25, 2013
Profit From Your Media Library Using Multi-Platform Distribution
Jay Phelps -
Talk Overview
• Where your content belongs
Talk Overview
• Where your content belongs
• Your own platform - build vs. buy
Talk Overview
“Where should I sell my content?”
Everywhere you can!
iTunes, Amazon, Netflix, Hulu, Vimeo, etc
Pros
• Large customer base with credit cards on file
Pros
• Large customer base with credit cards on file
• iTunes has 400+ million!
Pros
• Large customer base with credit cards on file
• iTunes has 400+ million!
• Robust multi-platform distribution
Pros
• Large customer base with credit cards on file
• iTunes has 400+ million!
• Robust multi-platform distribution
• Users can stumble upon or be suggested your content by the platform
Pros
• Large customer base with credit cards on file
• iTunes has 400+ million!
• Robust multi-platform distribution
• Users can stumble upon or be suggested your content by the platform
• Sense of legitimacy
Pros
• Large customer base with credit cards on file
• iTunes has 400+ million!
• Robust multi-platform distribution
• Users can stumble upon or be suggested your content by the platform
• Sense of legitimacy
• Payment processing handled for you
Pros
• Large customer base with credit cards on file
• iTunes has 400+ million!
• Robust multi-platform distribution
• Users can stumble upon or be suggested your content by the platform
• Sense of legitimacy
• Payment processing handled for you
• No technical skills or support handling required
Pros
Cons
• All of them take a cut and fees can vary wildly.
Cons
• All of them take a cut and fees can vary wildly.
• Average payout 15-70% depending on platform but some only give you a flat initial payout
Cons
• All of them take a cut and fees can vary wildly.
• Average payout 15-70% depending on platform but some only give you a flat initial payout
• Aggregators charge an upfront fee upwards of $1600 for HD
Cons
• All of them take a cut and fees can vary wildly.
• Average payout 15-70% depending on platform but some only give you a flat initial payout
• Aggregators charge an upfront fee upwards of $1600 for HD
• All of these services suggest competing content to users that can draw people away
Cons
• All of them take a cut and fees can vary wildly.
• Average payout 15-70% depending on platform but some only give you a flat initial payout
• Aggregators charge an upfront fee upwards of $1600 for HD
• All of these services suggest competing content to users that can draw people away
• If you're driving your own traffic, it may be better to drive them to a platform you can own the experience and not give money away for no reason
Cons
Your Own Platform
• Best solution for traffic you influence (marketing/ad campaigns/etc)
Your Own Platform
• Best solution for traffic you influence (marketing/ad campaigns/etc)
• No competing content shown
Your Own Platform
• Best solution for traffic you influence (marketing/ad campaigns/etc)
• No competing content shown
• Instant publishing
Your Own Platform
• Best solution for traffic you influence (marketing/ad campaigns/etc)
• No competing content shown
• Instant publishing
• Reach out to your customers directly
Your Own Platform
Your Own Platform
• If built, 100% of revenue is yours, but:
Your Own Platform
• If built, 100% of revenue is yours, but:
• You front the time and money to build it, which can be a significant, multi-month undertaking
Your Own Platform
• If built, 100% of revenue is yours, but:
• You front the time and money to build it, which can be a significant, multi-month undertaking
• Server, transaction, bandwidth fees may be well over 10%
Your Own Platform
• If built, 100% of revenue is yours, but:
• You front the time and money to build it, which can be a significant, multi-month undertaking
• Server, transaction, bandwidth fees may be well over 10%
• If bought, fees vary between 15-30% of revenue, some have one time, upfront fees in addition
Your Own Platform
• If built, 100% of revenue is yours, but:
• You front the time and money to build it, which can be a significant, multi-month undertaking
• Server, transaction, bandwidth fees may be well over 10%
• If bought, fees vary between 15-30% of revenue, some have one time, upfront fees in addition
• All you need to do is upload your content and you’re ready to sell
Your Own Platform
Building Your Own
• Website (HTML/JavaScript/CSS/Flash)
Building Your Own
• Website (HTML/JavaScript/CSS/Flash)
• Video distribution (HTTP streaming)
Building Your Own
• Website (HTML/JavaScript/CSS/Flash)
• Video distribution (HTTP streaming)
• Payment processing
Building Your Own
• Website (HTML/JavaScript/CSS/Flash)
• Video distribution (HTTP streaming)
• Payment processing
• Account management
Building Your Own
• Website (HTML/JavaScript/CSS/Flash)
• Video distribution (HTTP streaming)
• Payment processing
• Account management
• Piracy mitigation
Building Your Own
• Website (HTML/JavaScript/CSS/Flash)
• Video distribution (HTTP streaming)
• Payment processing
• Account management
• Piracy mitigation
• Restrict access to video files
Building Your Own
• Website (HTML/JavaScript/CSS/Flash)
• Video distribution (HTTP streaming)
• Payment processing
• Account management
• Piracy mitigation
• Restrict access to video files
• Encryption (AES-128, etc)
Building Your Own
• Website (HTML/JavaScript/CSS/Flash)
• Video distribution (HTTP streaming)
• Payment processing
• Account management
• Piracy mitigation
• Restrict access to video files
• Encryption (AES-128, etc)
• Digital rights management (DRM)
Building Your Own
How Video Is Served
• Streaming Protocols
How Video Is Served
• Streaming Protocols
• HTTP Live Streaming (HLS)
How Video Is Served
• Streaming Protocols
• HTTP Live Streaming (HLS)
• HTTP Dynamic Streaming (HDS)
How Video Is Served
• Streaming Protocols
• HTTP Live Streaming (HLS)
• HTTP Dynamic Streaming (HDS)
• Real-Time Messaging Protocol (RTMP)
How Video Is Served
• Streaming Protocols
• HTTP Live Streaming (HLS)
• HTTP Dynamic Streaming (HDS)
• Real-Time Messaging Protocol (RTMP)
• Dynamic Adaptive Streaming over HTTP (DASH)
How Video Is Served
Video Playback
• Web Playback
Video Playback
• Web Playback
• Flash
Video Playback
• Web Playback
• Flash
• Adobe OSMF Framework (build your own)
Video Playback
• Web Playback
• Flash
• Adobe OSMF Framework (build your own)
• JW Player (off the shelf)
Video Playback
• Web Playback
• Flash
• Adobe OSMF Framework (build your own)
• JW Player (off the shelf)
• Native HTML5 <video>
Video Playback
Browser support varies.
No particular protocol/playback method works in them all.
Content Delivery Network (CDN)
• Stores copies of your videos across the globe
Content Delivery Network (CDN)
• Stores copies of your videos across the globe
• Serves the closest copy to the user for fastest delivery
Content Delivery Network (CDN)
• Stores copies of your videos across the globe
• Serves the closest copy to the user for fastest delivery
• Prohibitively expensive to build your own, for most
Content Delivery Network (CDN)
Level3, Akamai, Limelight, CloudFront, etc
Off-the-shelf Platforms
• Zero programming knowledge required
Off-the-shelf Platforms
• Zero programming knowledge required
• Zero platform maintenance
Off-the-shelf Platforms
• Zero programming knowledge required
• Zero platform maintenance
• Payment processing is handled by service and you just get a revenue check
Off-the-shelf Platforms
• Zero programming knowledge required
• Zero platform maintenance
• Payment processing is handled by service and you just get a revenue check
• Customer support is usually handled by service
Off-the-shelf Platforms
• Zero programming knowledge required
• Zero platform maintenance
• Payment processing is handled by service and you just get a revenue check
• Customer support is usually handled by service
• Some offer website customization and style changes
Off-the-shelf Platforms
• Free hosted, branded web platform
• Free hosted, branded web platform
• Customers can even purchase and watch right on their mobile device
• Free hosted, branded web platform
• Customers can even purchase and watch right on their mobile device
• No startup costs or monthly fees
• Free hosted, branded web platform
• Customers can even purchase and watch right on their mobile device
• No startup costs or monthly fees
• You earn 70% of revenue
• Free hosted, branded web platform
• Customers can even purchase and watch right on their mobile device
• No startup costs or monthly fees
• You earn 70% of revenue
• À la carte features
• Free hosted, branded web platform
• Customers can even purchase and watch right on their mobile device
• No startup costs or monthly fees
• You earn 70% of revenue
• À la carte features
• Custom domain names (your-name.com)
• Free hosted, branded web platform
• Customers can even purchase and watch right on their mobile device
• No startup costs or monthly fees
• You earn 70% of revenue
• À la carte features
• Custom domain names (your-name.com)
• Branded iOS/Android apps
• Free hosted, branded web platform
• Customers can even purchase and watch right on their mobile device
• No startup costs or monthly fees
• You earn 70% of revenue
• À la carte features
• Custom domain names (your-name.com)
• Branded iOS/Android apps
• Custom tailored feature development
• Choose your revenue model or use them all
• Choose your revenue model or use them all
• Purchase
• Choose your revenue model or use them all
• Purchase
• Rentals
• Choose your revenue model or use them all
• Purchase
• Rentals
• Subscriptions
• Choose your revenue model or use them all
• Purchase
• Rentals
• Subscriptions
• Tips
Your Own Platform
Embeddable Player
Embeddable Player
• Allow anyone to share and sell your videos
Embeddable Player
• Allow anyone to share and sell your videos
• Or use on your existing website
Embeddable Player
Summary
• Your media should be on as many platforms as possible so users can use their preferred service and you can benefit from organic discovery
Summary
• Your media should be on as many platforms as possible so users can use their preferred service and you can benefit from organic discovery
• Having your own platform gives you more control, more take home revenue and keeps users engaged in your content instead of drifting to competing media
Summary
Questions?
