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Product Ownership Leaders of Agile Webinar with Kent Beck Aslam Khan :: @aslamkhn :: aslamkhan.net

Product Ownership - Leaders of Agile Webinar

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A positioning of product ownership in Scrum and what the essence of this role. Looks at how it is implemented and how it should be realigned. This presentation was part of the SD Times Webinar hosted by Kent Beck.

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Page 1: Product Ownership - Leaders of Agile Webinar

Product OwnershipLeaders of Agile Webinar with Kent BeckAslam Khan :: @aslamkhn :: aslamkhan.net

Page 2: Product Ownership - Leaders of Agile Webinar

PO

The Product Owner is the keystone

In the last webinar ...

Page 3: Product Ownership - Leaders of Agile Webinar

1

2

3

4

5

...

PO’s spend a lot of time on stories

deal with stakeholdersgiving and receiving information

do a lot of (other) planning too

sit in on sprint reviewcompares output (software) to input (stories)

give input for sprint planningmore about stories

groom backlogmore work on stories

write stories (and/or scenarios)As a … I want … so that / Given … when … then …

Page 4: Product Ownership - Leaders of Agile Webinar

(Stereo?)Typically

Things the customers want

Product Owner processes, and churns out stories

Prioritized Backlog

Development team commits to some stories

Build and deliver itloginas asdfaasdfa asdfg

asdf

asdfas asfa asdf aga

loginas asdfaasdfa asdfg

asd as as agagaag

book loginas asdfaasdfa asdfg

change schema

change schema

change schemachange schema

change schema

change schema

change schema

change schema change schema

Not Started In Progress Done

?!?

The quick brown fox jumped over the lazy dog The quick brown fox

jumped over the lazy dogThe quick brown fox jumped over the lazy dogThe quick brown fox jumped

over the lazy dogThe quick brown fox jumped over the lazy dog

The quick brown fox jumped over the lazy dog The quick brown fox

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quick brown fox jumped over the lazy dog

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over the lazy dogThe quick brown fox jumped over the lazy dog

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quick brown fox jumped over the lazy dog

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quick brown fox jumped over the lazy dog

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quick brown fox jumped over the lazy dog

The quick brown fox jumped over the lazy dog The quick brown fox

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quick brown fox jumped over the lazy dog

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jumped over the lazy dogThe quick brown fox jumped over the

lazy dogThe quick brown fox jumped over the lazy dogThe

quick brown fox jumped over the lazy dog

The quick brown fox jumped over the lazy dog The quick brown fox

jumped over the lazy dogThe quick brown fox jumped over the

lazy dogThe quick brown fox jumped over the lazy dogThe

quick brown fox jumped over the lazy dog

The quick brown fox jumped over the lazy dog The quick brown fox

jumped over the lazy dogThe quick brown fox jumped over the

lazy dogThe quick brown fox jumped over the lazy dogThe

quick brown fox jumped over the lazy dog

1 2 3 4

Page 5: Product Ownership - Leaders of Agile Webinar

I observed that PO’s should

1 Spend less time formalising storiesSpend more time talking with the team.

2 Provide feedback to the team about product knowledge

3 Give feedback to the team on product implementation options

Page 6: Product Ownership - Leaders of Agile Webinar

That is ...

Things the customers want

Product Owner and team have lots of conversations

Product owner still prioritizes needs

Team writes stories and scenarios

Team commits, builds and delivers

1 23

4 5

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jumped over the lazy dogThe quick brown fox jumped over the lazy dogThe quick brown fox jumped over the lazy dog

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loginas asdfaasdfa asdfg

asdf

asdfas asfa asdf aga

loginas asdfaasdfa asdfg

asd as as agagaag

book loginas asdfaasdfa asdfg

change schema

change schema

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Not Started In Progress Done

Page 7: Product Ownership - Leaders of Agile Webinar

There’s a common thread here

1 Spend less time formalising storiesSpend more time talking with the team.

2 Provide feedback to the team about product knowledge

3 Give feedback to the team on product implementation options

Page 8: Product Ownership - Leaders of Agile Webinar

By itself, this may not be a problem

1 23

4 5

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over the lazy dog

The feedback loop is tied

to the Product Owner

Page 9: Product Ownership - Leaders of Agile Webinar

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Product Owner deals with lots of diverse information

Customer

s

market infostrategy

Yet, is focused a lot on the team

Page 10: Product Ownership - Leaders of Agile Webinar

The conflicting life of a PO

high bandwidth channel

Too much noise to make decisions

too small signal to make decisions

zero

max

zero

max

low bandwidth channel

Page 11: Product Ownership - Leaders of Agile Webinar

What can the PO do about this?

Don’t stand between the team and the customer,but create context for each conversation

?

23

4 5

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Page 12: Product Ownership - Leaders of Agile Webinar

The PO should focus on WHAT(but must be able to answer WHY in the context of company and product strategy)

?

23

4 5

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This is what we need because ...

Page 13: Product Ownership - Leaders of Agile Webinar

The team should focus on HOW(but needs to understand the cost of design and development for the WHAT)

This is how we will build it

?

23

4 5

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Page 14: Product Ownership - Leaders of Agile Webinar

We don’t need a PO to build software

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but ...The PO gives guidance.

The team should also contribute, but those are, generally, technically motivated.

And only if we have a highly capable team

Page 15: Product Ownership - Leaders of Agile Webinar

Product ownership is ...

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less about feature and story farming

more about tactical decision making to fulfill a strategy

Page 16: Product Ownership - Leaders of Agile Webinar

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decisions, decisions ???Every decision is a tactical one, guided by strategic objectives.

Every decision is a negotiated compromise.

Every decision resolves some tension and will create new tensions.

Page 17: Product Ownership - Leaders of Agile Webinar

While Scrum gives this framework

Google

http://domain.com

Web Page Title

enter text

iB u123

A abFormat Font Size

__ / __ / ____

Select a date range

Doneor Cancel

what weneed

commit totiny bit

build done

what's next?

loginas asdfaasdfa asdfg

asdf

asdfas asfa asdf aga

loginas asdfaasdfa asdfg

asd as as agagaag

book loginas asdfaasdfa asdfg

change

schema

change

schema

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schema

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schema

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schema

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schema

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schema

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schema

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schema

Not Started In Progress Done

It cannot provide all the feedback loops needed for product ownership

Page 18: Product Ownership - Leaders of Agile Webinar

For product ownership, we need new feedback loops

Each feedback loop is designed uniquely for each organisation and product and strategy

Page 19: Product Ownership - Leaders of Agile Webinar

Product Ownership is a role

Responsibility rests with the development team in terms of delivery of working software

Responsibility rests with the management team in terms of tactics to achieve a strategy

“Accountability is implemented … as communication of intended results”-- Mary Poppendieck

-- www.leanessays.com/2010/12/product-owner-problem.html

Page 20: Product Ownership - Leaders of Agile Webinar

There are other PO things on my mind

PO is equally about being an information radiator, not just a sink.

The role of the architect as part of the tactical PO team.

but …

I know far too little about product strategy, in general

Page 21: Product Ownership - Leaders of Agile Webinar

PO The Product Ownership is the

keystone but also the tactics that

are supported by a highly capable

team of software developers

aslamkhan.net / factor10.comtwitter.com/aslamkhn

[email protected]