Sameer Paradia

Product Management

Sameer Paradia

• Describes the product management phase activities after IT/ Telecom service is launched

• Focus on Product management in IT and Telecom domain• Useful for managed services and not for physical products• Can be used by product managers/ practice heads

About this presentation

• Standardization of sales, delivery and billing process at service provider end

• Support for the entire life cycle for service from cradle to grave

Benefits to customers • Optimization of delivery cost and transparency

of deliverables • Customer understand clearly what is

standardization and what al features can be customized

• Easy to follow process to avail the services• Simple pricing model

Benefits of productization of IT services

Monitor

Analyze

CorrectImprove

Innovate

Phases in Product Management

Product Management

Product Management

ManageIntroduce correction.

Analyze If current product state is as desired.

MonitorCurrent product Status on dash board and field.

ImproveMake the current product state better than desired.

Innovate Introduced features ahead of competitors.

It is a continuous process of analyzing our current state and comparing it withOther market trends. We need to innovate the products with features to meet Evolving business need of our customer’s and stay ahead of our competitors.

Monitor – Data collection for product state Use dash boards and review meetings to get following data for product periodically1. Sales: Sales Target & Booking/ Billing ( Monthly), Weighted Funnel (Fortnightly)2. Strategy: Sales/ Marketing Steps implementation (Quarterly) 3. Product Release/updates: Quarterly4. Operation challenges: Monthly5. Financial management: Booking, billing, investment to deliver6. Market feedback: From sales, pre sales and OEM, competitors 7. Current capacity and new requirements projection from sales commit

Analyze – Current state against Desired 1. Sales: Target & Booking/ Billing ( Monthly), Weighted Funnel (Fortnightly)2. Strategy: Sales/ Marketing Steps implementation (Quarterly) 3. Product Release/updates: Quarterly4. Financial analysis- Investment against the committed booking/ billing (vertical/

region wise), area of optimization 5. Check if delivery capacity is available as per projected funnel size, plan for it6. Internal division: Operations, tools, process and current resource analysis

Manage – Take actions to correct

1. Sales: Implement the sales strategy, if current targets are lagging, Training or new team members, partners, Suggest for cross and up sale

2. Product: Resources are made available to support existing orders and future commits by sales, product deck updation

3. Operation challenges: Suggest ways to overcome by studying the issues.4. Financial management: strict compliance to AOP guidance

Improve

1. To increase Sales: Arrange Marketing events, sales/channel incentive schemes2. Product Release/updates: Technology upgrades, operation process improvements3. Incorporate customer feedback for additional features and expansion4. New Marketing events, plans

Innovate

1. Release new product features to meet future business requirements of customers2. Introduce new features in products leveraging on underpin technology platform3. Come out with new business /commercial models ahead of other market players

Sameer Paradia – CGEIT, CISM, CISSP(sameer_m_paradia@yahoo.com)Practicing IT Services and Outsourcing for past 20+ years

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